The World Leader in High Performance Signal Processing

The World Leader in High Performance Signal Processing Solutions Semiconductor and SW Innovation Wireless Handset Profits Zhemin Li Director of Asia Wireless Application Center Analog Devices, Inc.

Wireless Industry in Transition Communications Consumer Phone Multimedia Regional 2 Global

Underlying Technology Changes in Response to These Market Trends Multimode GSM/EDGE WCDMA Multi-band Work Everywhere Stereo Voice High-res Images Video Digital TV Broadband Flexible Software 3 Messaging Applications

Analog Devices: Semiconductor Innovations 4

Every Cellular Phone Call Made Anywhere in the World Passes Through an ADI Chip u Alcatel u NEC u Andrew u Nokia u Ericsson u Nortel u Fujitsu u Panasonic u Hitachi u Powerwave u Huawei u Putian u Japan u Samsung Radio Corp (JRC) u Hitachi Kokusai u Kyocera u Lucent u Mitsubishi u Motorola 5 u Sanyo u Siemens u UTStarcom u Xinwei u ZTE

ADI’s Analog & DSP, RF Technology Enables Handset Evolution EDGE 0101100101011001 GPRS 01011001 GSM 0 1 010110010010101100101011001 01001101 0 1 1 01011001 0 0 1 Message: Let’s meet for dinner after work at Joe’s. 6

ADI Innovations Drive Growth & Profits 7

ADI Expertise from Microphone to Antenna RF Stereo Converters Power Management DSP Voice 8

Soft. Fone® Facilitates New Phone Features With Software Changes Image Compression 01100101011110001011010010101101001010 11010010110101011010101110100101 Java Streaming Video 100101101001011010101011010010110100101101001011011100 GSM Games 00110110010101111000101101001010110100 MMS 10101101001011010101101010111010 GPRS 0101101011010010110101010110 Graphics 1001011010010111010010110100101101 Streaming Audio 110000110110010101111000101101001010110100101101010110101011 WCDMA EDGE 10100101101011010101001011010110100101101001011101001011010010 Polyphonic Ring Tones 1101110000110110010101111000101101001010110100 Email 10110100101101001011010101101010110 Camera 101110100101101011010101001011010 TD-SCDMA 11010110100101101001011010011 9

Our Chips Enable Award-winning Products 2004 Consumer Electronics Show u Winner - Best of Innovations Danger hiptop 2004 3 GSM World Congress u Winner - Best Mobile Application or Service - Corporate Market Vodafone Mobile Connect Card 2004 PC Magazine u Editors Choice Award- RIM Black. Berry 7100 t 2003 3 GSM World Congress u Winner - Best Mobile Handset Sharp GX-10 10

Wireless Technology in Transition UMTS 11 TD-SCDMA W-CDMA cdma 2000 FOMA cdma 2000 W-CDMA

Software-Defined Base Band HSDPA 01100101011110001011010010101101001010110101010110101011101001011010 HSUPA 1101001011010101011010010110100101101110000110110010101111000 cdma 2000 10110100101011010010110100101101011010101110100101101011010101 1 XEV-DO 0010110101101001011010010111010010110111000011011001010111100010110100101 1 XEV-DV 011010010110100101101010110101011101001011010110101010010110101101001011010010111010010110100101101 Multimedia 1100001101100101011110001011010010101101001011010101101010111010010110 TD-SCDMA 0101101001011010101011010010110101 10100101110100101101001011011100001110110110 12

Advantages of Software-Defined Base Band 13

3 G Handset Requires 2 G Features & More Cost Size Power 1 G 14 2/2. 5 G 3 G

ADI Announced Soft. Fone® Platforms for TD-SCDMA and WCDMA in November 2004 15

TD-SCDMA Single Mode LCR Mobile Phone Chipset FLASH NOR NAND Normal Page Mode Burst Mode PA Filter Switch Othello. W-Tx (AD 6541) Mixed-Signal + Power Management Stratos. L Othello. W-Rx (AD 6547) USIM 2 H 05 PRODUCT 16 USB MMC RAM SRAM PSRAM Blackfin Based Digital Baseband Monaco. LCR SD BT Camera Module Color Display Keypad USC

TD-SCDMA Soft. Fone-LCR Dual Model (TDSCDMA/GPRS) Mobile Phone Chipset FLASH NOR NAND Normal Page Mode Burst Mode PAs Filters Switches SIM TDD Direct Conversion Othello. LCR (2) GPRS Direct Conversion Othello. G USB MMC Dual Mode Mixed-Signal + Power Management Stratos. T SD BT Replace Othello. E with Othello. G for GSM/GPRS 17 Blackfin Based Digital Baseband Monaco. LCR USC Camera Module RAM SRAM PSRAM SDRAM Color Display Keypad

Soft. Fone-W Dual Model (WCDMA + EDGE) Mobile Phone Chipset FLASH NOR NAND Normal Page Mode Burst Mode PAs Filters Switches SIM Direct Conversion Othello. W (2) Direct Conversion Othello. E USB MMC Dual Mode Mixed-Signal + Power Management Stratos. W SD BT Replace Othello. E with Othello. G for GSM/GPRS 18 Blackfin Based Digital Baseband MONZA USC Camera Module RAM SRAM PSRAM SDRAM Color Display Keypad

ADI Othello® Radios EDGE GSM 19 2001 GPRS 2002 20032004 3 G&2 G 20052006

Othello W Rx + Othello W Tx W-CDMA and LCR solutions Small 2 Chip 3 G Radio u Key Benefits u l High Performance u l Low current u l l l 20 38 m. A Rx, <55 -85 m. A Tx Compact Design Integrated LDOs u l Good sensitivity, Excellent Tx modulation, ACLR Can connect directly to the Battery! High Performance Tx gain control Designed to work with Othello-G for W-CDMA/GSM Multimode applications u Othello-W devices also cover the TD-SCDMA standard u Othello-3 Single chip multiband radio IC in design for sampling in early of 2006

ADI Soft. Fone® 3 G Multimedia Processing MPEG 4 Megapixels MP 3 DTV Surround 21

Soft. Fone® Brings Consumer Electronics Experience to Communications 22

Traditionally, More Functionality Requires More Chips, More Power, Higher Costs TD-SCDMA Image Compression Camera Email Streaming Video Games GSM Streaming Audio MMS GPRS WCDMA Polyphonic Ring Tones Java EDGE 23 Graphics

ADI Blackfin DSP Processor Supports Communications and Multimedia Image Compression Streaming Video MMS Games Graphics Java GSM GPRS Streaming Audio WCDMA EDGE Polyphonic Ring Tones Email TD-SCDMA 24 Camera

Semiconductor Innovation is the Path to Growth and Profits 25