The Western Sydney University Brand AGENDA ELEMENTS OF

The Western Sydney University Brand

AGENDA ELEMENTS OF THE NEW BRAND HOW TO USE THEM BRAND RESOURCES PROCESSES AND PROCEDURES HOW TO ENGAGE WITH THE OFFICE OF MARKETING AND COMMUNICATION 18/11/2015 PAGE 2

ELEMENTS OF THE NEW BRAND HOW TO USE THEM

ELEMENTS OF THE NEW BRAND HOW TO USE THEM THE BRAND MARK THREE STACKED LOGO 18//11/2015 TWO STACKED LOGO PAGE 4 R

ELEMENTS OF THE NEW BRAND HOW TO USE THEM THE BRAND MARK COLOURS 18/11/2015 PAGE 5 R

ELEMENTS OF THE NEW BRAND HOW TO USE THEM THE BRAND MARK 18/11/2015 PAGE 6 R

ELEMENTS OF THE NEW BRAND HOW TO USE THEM USING THE LOGO CLEAR SPACE & MINIMUM SIZE 18/11/2015 PAGE 7 R

ELEMENTS OF THE NEW BRAND HOW TO USE THEM USING THE LOGO 18/11/2015 PAGE 8 R

ELEMENTS OF THE NEW BRAND HOW TO USE THEM COLOURS 18/11/2015 PAGE 9 R

ELEMENTS OF THE NEW BRAND HOW TO USE THEM USING THE LOGO COLOUR DIFFERENCES RGB – DIGITAL REPRODUCTION HEX #990033 18/11/2015 CMYK - PRINT REPRODUCTION C 7 M 100 Y 68 K 32 PAGE 10 R

ELEMENTS OF THE NEW BRAND HOW TO USE THEM A 4 COVERS 18/11/2015 PAGE 11 R

ELEMENTS OF THE NEW BRAND HOW TO USE THEM ADVERTISING 18/11/2015 PAGE 12 R

The Academy

Research

Graduate Research School

BRAND RESOURCES

BRAND RESOURCES BRAND WEBSITE WESTERNSYDNEY. EDU. AU/BRAN • • • 18/11/2015 Brand Guidelines Digital Guidelines Verbal Assets PP Templates Fax and Letterhead Template Poster and Flyer Templates PAGE 17 R

PROCESSES AND PROCEDURES

PROCESSES AND PROCEDURES USING THE LOGO 18/11/2015 PAGE 19 R

PROCESSES AND PROCEDURES SOURCING THE LOGO WESTERNSYDNEY. EDU. AU/USINGTHELOG 18/11/2015 PAGE 20 R

PROCESSES AND PROCEDURES APPROVAL TO USE THE LOGO WESTERNSYDNEY. EDU. AU /USINGTHELOGO OR WESTERNSYDNEY. EDU. AU /OMCLOGOAPPROVAL 18/11/2015 PAGE 21 R

HOW TO ENGAGE WITH THE OFFICE OF MARKETING AND COMMUNICATION

HOW TO ENGAGE WITH THE OFFICE OF MARKETING AND COMMUNICATION OMC WEBPAGE WESTERNSYDNEY. EDU. AU/MARKETINGANDCOMMUNICA TION 18/11/2015 PAGE 23 R

HOW TO ENGAGE WITH THE OFFICE OF MARKETING AND COMMUNICATION BRANDING, MARKETING AND ADVERTISING • BOOK PULL UP BANNERS • REQUEST PRINT ADVERTISING IMEDIA AND DESIGN • DESIGN REQUEST INTERNAL COMMUNICATIONS • REQUEST ADVICE SOCIAL MEDIA • REQUEST SOCIAL MEDIA POSTS, CHANNELS AND CAMPAIGNS MEDIA AND PUBLIC RELATIONS • SUGGEST A STORY 18/11/2015 PAGE 24 R

PROCESSES AND PROCEDURES DESIGN REQUESTS WESTERNSYDNEY. EDU. AU/OMCDESIGNREQUEST 18/11/2015 PAGE 25 R

BRAND SPECIFIC QUESTIONS OMCMARKETING@WESTERNSYDNEY. EDU. AU

UAC END OF SEP 2015 PREFERENCE REPORT THE APPLICATION OF BRAND IS SEEN IN THE NUMBERS

6. 7% INCREASE IN SCHOOL LEAVERS FIRST PREFERENCE 1. 5% INCREASE IN NON-SCHOOL LEAVERS FIRST PREFERENCE

4. 4% NET INCREASE IN OVERALL FIRST PREFERENCE