The Various Modules in Digital Marketing By Codewith

The Various Modules in Digital Marketing By: Codewith Akshut

What Is Digital Marketing Made of? • Content Marketing • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • Social Media Marketing (SMM) • Email Marketing • Web Analytics There a lot of more components and if you want to become a DM Expert then you should almost know every one of them. But these are the main one

Integrated Digital Marketing • All Components of Digital Marketing Compellent each other. • The different modules / components over lap each other often. There are no boundaries. • These are modules to learn as the industry evolves.

Integrated Digital Marketing Process Flow Email List Ads Quality Content Search engine Social Media Sales

More Modules In Digital Marketing • Conversion Rate Optimization (CRO) – Start Slip Testing on Your Site to Increase Conversions Example. You have a display ad and it is displayed 100 times and if 10 people click on it = 10% Conversion Rate • Sales funnels, Lead Scoring, lead Nurturing • Mobile Marketing (Apps and Mobile Traffic) • e. Commerce Website Creation and Marketing • Video Marketing • Influencer Marketing

Paid Advertising Methods • Google Ad. Words (SEM) • Facebook , twitter, Linked. In Ads • Youtube Video Ads • Sponsored Content & Native Ads • Display Ads • Affiliate Marketing

Understanding the funnel • Top of the Funnel: Brand awareness, Website Visitors, Landing Page Visits • Middle of the Funnel: Cold Leads, Warm Leads, Lead Scoring, Nurturing • Bottom of the Funnel: Sales call, Sales Pitch, Conversion, Customers, Repeat Customers

How to Learn Digital Marketing Easily? • There are so many things to learn – Learn by doing, implement fast. • Kids learn by getting their hands dirty – and that’s how we also learn. Feed Your Curiosity. • Start a website of your own, drive traffic to it, make revenue from ads or sales. • Website useful for showcasing as project, testing and experimenting and personal branding.

What’s Next • Start thinking about a topic for your blog. Choose a topic that you are passionate about. • Steps (We will learn about this in next videos): 1. 2. 3. 4. Choose Topic Buy Domain Name Buy Web Hosting Install a Blog