THE VALUES OF A NEW GENERATION Millennials who

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THE VALUES OF A NEW GENERATION

THE VALUES OF A NEW GENERATION

“Millennials, who will comprise 75% of the workforce by 2025, have large ambitions for

“Millennials, who will comprise 75% of the workforce by 2025, have large ambitions for business. They see a big gap between the potential of business to address the challenges facing society and the actual impact it is having. ” DELOITTE MILLENNIAL SURVEY 2014

Recycling fabrics and clothing are being reclaimed by innovative brands as cool. Denim brand

Recycling fabrics and clothing are being reclaimed by innovative brands as cool. Denim brand G-Star has reduced RAW for the Oceans, a collection made from recycled plastic.

Three in four people want to work for responsible businesses Say it’s important to

Three in four people want to work for responsible businesses Say it’s important to work for a company that’s socially & environmentally responsible Source: Colmar Brunton Better Futures Report 2015

Sustainable purchasing will continue to increase, especially among Gen. Y In the next 12

Sustainable purchasing will continue to increase, especially among Gen. Y In the next 12 months, purchase of Fairtrade, ethical, socially & environmentally friendly products and services I buy will increase 2014 2015 Source: Colmar Brunton Better Futures Report 2015

Younger generations continue to place greater value on the sustainable choice I’m willing to

Younger generations continue to place greater value on the sustainable choice I’m willing to pay a bit more to get 2015 2014 2015 the best engaging sustainable & ethically produced products available 2014 Source: Colmar Brunton Better Futures Report 2015

I honestly think in five years people are going to go, ‘Oh God, remember

I honestly think in five years people are going to go, ‘Oh God, remember when we used to wash our hair with shampoo!’ MICHAEL GORDON, PURELY PERFECT, WIRED

People want to choose brands with a purpose How do you make a positive

People want to choose brands with a purpose How do you make a positive difference in my life, and the world at large?

of people think the way businesses talk about their social & environmental c o

of people think the way businesses talk about their social & environmental c o m m i t m e n t i s CONFUSING & HARD TO UNDERSTAND Source: Colmar Brunton Better Futures Report 2015

WHAT ARE VALUES Values What are values VALUESWHAT ARE VALUES Values What are values VALUES
Millennials en el mundo Agenda 1 Millennials queMillennials en el mundo Agenda 1 Millennials que
MEET THE MILLENNIALS Mediagedrag van Millennials APPS AANTALMEET THE MILLENNIALS Mediagedrag van Millennials APPS AANTAL
Millennials Attitudes towards Democracy How do millennials viewMillennials Attitudes towards Democracy How do millennials view
Keys to Leading Millennials Who Are Millennials BabyKeys to Leading Millennials Who Are Millennials Baby
QUINES SON LOS MILLENNIALS MILLENNIALS Se dice queQUINES SON LOS MILLENNIALS MILLENNIALS Se dice que
Millennials vs Generation Z A Generation of ChangeMillennials vs Generation Z A Generation of Change
Spontaneous Generation Spontaneous Generation Spontaneous Generation Spontaneous GenerationSpontaneous Generation Spontaneous Generation Spontaneous Generation Spontaneous Generation
Employing the New Generation of Hospitality Leaders MillennialsEmploying the New Generation of Hospitality Leaders Millennials