THE USPS STOREFRONT A WAY TO RECRUIT MEMBERS
THE USPS STOREFRONT
A WAY TO RECRUIT MEMBERS AND MAKE MORE MONEY • BRINGS SEMINAR ATTENDEES TO YOU ONCE A MONTH • YOU GET FREE CLASSROOM SPACE • YOU ONLY HAVE TO PURCHASE WHAT YOU USE • YOU HAVE PREPARED PROMOTIONAL MATERIALS WITH YOUR SQUADRONS NAME AND CONTACT INFORMATION
WE TOOK OUR MESSAGE TO THE MARINE DEALERS CONFERENCE IN ORLANDO • WE WROTE A PERSONAL LETTER AND EMAILED IT TO THE ATTENDEE LIST
1. THE LETTER Thomas Kemp United States Power Squadrons 1504 Blue Ridge Road Raleigh, NC 27607 (888) 367 -8777 x 228 kempt@hq. usps. org November 5, 2009 Attendees Name Attendees Organization Name Attendees Address Attendees City, State, Zip Dear Mr. /Ms. Attendee
THE LETTER • The United States Power Squadrons® invites you to visit our Booth #632 and #634 at the Marine Dealers Conference & Expo in Orlando, November 16 th through November 18 th, 2009. • Our theme is You Sell ‘Em, We’ll Train ‘Em. Our program will show you how we will help you attract them to your dealership with Practical, Informative and Hands on Training.
THE LETTER • We have a series of two hour seminars designed to meet the needs of your customers’ recreational boating needs. They can be offered at your dealership at no cost to you and be used to drive traffic to your showroom. It gives your customers a chance to stay current with new technology and refresh their boating skills while helping prospective customers make buying decisions. Subjects are targeted to their boating needs. You provide the space and USPS will provide the instructors
THE LETTER • We’ll also be making this presentation at 2 PM on Monday, November 16 th from 2 PM through 5 PM in one of the presentation spaces. These spaces haven’t been assigned yet so be sure to check the location when you register. These sessions will run for 45 minutes with plenty of time for questions and answers. This presentation will be in Fiesta Ballroom #4.
THE LETTER • Bob Sweet, the Chairman of the USPS® Educational Department and noted author of The Weekend Navigator, GPS for Mariners, Powerboat Handling Illustrated, The Instant Handbook of Boat Handling, Navigation, and Seamanship (co-author), and six waterproof guides will be the presenter and will answer all your questions.
THE LETTER We look forward to seeing you in Orlando and showing you how to increase your floor traffic. Sincerely, Tom Kemp Manager of Marketing & Development Services United States Power Squadrons
WE MADE A CUSTOMIZED MESSAGE
WE HAD NOTHING BUT POSITIVE RESPONSE • ALL DEALERS ARE LOOKING TO INCREASE THEIR FLOOR TRAFFIC • IF IT DOESN’T COST THEM ANYTHING, THEY’LL DO IT • WE JUST HAVE TO ASK • WE DID! • THEY ALL SAID YES!!!!
PROMOTE THE STOREFRONT CONCEPT
The Seminar Storefront Concept • Don’t make them find you • Be at the same location every month • The same day and time every month
SQUADRON COMMITMENT • • • Commit to a seminar every month Even if the room overflows with people Even if nobody shows up We don’t have control We must have commitment
THE PAYOFF • Attendance slowly and steadily grows • Word gets around • People know you’re going to be there every month • They’ll plan ahead
THE BIG PAYOFF • Your revenue grows • Your membership increases • If you adopt the storefront concept you can expect an annual membership increase of: • 10% to 15%
SEMINAR KITS • • A prepackaged kit 10 Student Seminars and 1 Instructor Seminar Order on the Squadron Order Form (SOF) When 1. 30 days before the scheduled seminar 2. Include the seminar date to ensure UPS ground arrives on time
WHAT TO PUT ON THE SOF • • The Student Seminar Kit number For example—Boat Handling The Kit # is 03 -66 -002 The kit components (don’t need to include on SOF) 01 -66 -113 01 -66 -115 08 -58 -100 09 -73 -105 Boat Handling Quick Guide Boat Handling Student Guide Seminar Certificate ED 46 Seminar Registration Form
WHAT TO PUT ON THE SOF • • The Instructor Seminar Kit Number For example—Boat Handling The Kit # is 03 -66 -008 The Kit Components (don’t include on SOF) 01 -66 -113 Boat Handling Quick Guide 01 -66 -115 01 -66 -121 01 -92 -106 07 -92 -101 Boat Handling Student Guide Seminar Boat Handling Instructor Guide Seminar Open Door to USPS Seminar Instructor CD
BILLING • (10) #03 -66 -002 Boat Handling Seminar Student Kits @$16. 00 ea. $160. 00 • (1) #03 -66 -008 Boat Handling Seminar Instructor Kit @ $20. 00 $ 20. 00 • Promotional Materials 50 Anchoring Brochures @ $0. 20 ea. $ 10. 00 20 Anchoring Window Posters @ $0. 10 ea. $ 2. 00 Service Fee $ 4. 00 Shipping UPS Ground $ ? Total Invoice $ 196. 00 + Shipping
PAYMENT Terms are n/60 days Box up unused Seminar Student Kits A RETURN LABEL IS INCLUDED IN THE BOX Fill out Form HQ 9 A—Return Of Course Material • www. usps. org/national/natsec/forms. html • Credit will be issued • Pay your bill! • •
A REVIEW • A COMMITMENT FROM YOU • A COMMITMENT FROM THE EDUCATIONAL DEPARTMENT AND HQ • ORDER 30 DAYS IN ADVANCE WITH A SHIP DATE • HQ WILL SHIP ON TIME TO ARRIVE ON TIME • HQ WILL PROVIDE ALL YOUR PROMOTIONAL MATERIALS FOR YOUR NEXT SEMINAR
WHAT CAN YOU EXPECT? • MORE MONEY! • INCREASED MEMBERSHIP! • PUBLIC AWARENESS
ALL SEMINARS • Carry the NASBLA Seal of Safe Boating Practices Endorsement • Recognized in all 50 States and Territories • NOBODY ELSE HAS THIS. • It’s a big selling point. • Let’s “toot our own horn”
WILL YOU? • MAKE THE COMMITMENT? • WILL YOU PARTICIPATE? – Districts – Squadrons
WILL YOU MAKE THE COMMITMENT TO BE SUCCESSFUL?
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