THE USE OF TRIZ TO INCREASE THE VALUE

TOPICS • Patterns of invention • Lines of evolution • Applying TRIZ to increase

1945: Patent for processing peppers. Force air inside of the peppers. Suddenly reduce the

PATTERNS OF INVENTION • Removing stems from bell peppers • Removing shells form sunflower

WHAT IS “TRIZ” ? A Russian acronym: Theoria Resheneyva Isobretatelskehuh Zadach (Theory of Solving

WHAT IS “TRIZ” ? A set of problem solving and forecasting tools based on

AN OPERATOR THE fundamental concept underlying TRIZ © 2001 Idea Connection Systems, Inc. OH;

AN OPERATOR Operator Example Specific problem 3 x 2+5 x+2 = 0 © 2001

AN OPERATOR Operator Example in Math Abstract problem Abstract solution ax 2+bx+c = 0

WHAT IS AN OPERATOR? “Slowly raise pressure and suddenly reduce it” • • A

PATTERNS OF INVENTION • Altshuller recognized that the same fundamental problem (contradiction) had been

TRIZ IS BASED ON PATTERNS IN THE PATENT DATABASE Patents * (Worldwide) 200, 0

PATTERNS OF EVOLUTION DIRECTED EVOLUTION © 2001 Idea Connection Systems, Inc. OH; Template; 10/97;

PATTERNS OF EVOLUTION OF TECHNICAL SYSTEMS 1. Stages of Evolution 2. Evolution Toward Increased

NON-UNIFORM DEVELOPMENT OF SYSTEM ELEMENTS • Each system component has its own Scurve •

INVENTIONS DRIVE NEW IDEAS! © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98

WHEN WERE THESE TECHNOLOGIES DEVELOPED? • Aircraft with 12 wings • Helicopter • Combustion

INCREASED COMPLEXITY AND THEN SIMPLIFICATION • Eyeglasses and sunglasses • Tires Mono-system © 2001

THE TRANSITION Me. Th. Ch. EM (Mechanical, Thermal, Chemical, Electronic, Magnetic, Electromagnetic) Ex: Polymer

PROBLEM FORMULATOR™ INNOVATION WORKBENCH™ © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98

PROBLEM FORMULATOR ™ • Graphically defines the problem • Creates a nearly exhaustive list

CHEMICAL PRODUCTION A + = Undesired mix © 2001 Idea Connection Systems, Inc. OH;

Chemical Production Problem Formulator Diagram © 2001 Idea Connection Systems, Inc. OH; Template; 10/97;

Chemical Production REFINED Problem Statements for a Selected Box 1. Change the undesired action

WORKING WITH KNOWLEDGE BASE © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98

© 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98 ; PP

CHEMICAL PRODUCTION WITH ELECTRICAL CONTROL A + + No undesired mix © 2001 Idea

HOW DO WE USE THESE PRINCIPLES TO INCREASE THE VALUE OF INTELLECTUAL PROPERTY? ©

COFFEE CUP HOLDER PATENT © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98

CUP OF COFFEE © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98 ;

DIRECTIONS - HARMFUL FUNCTIONS Stop the source Stop the action Reduce the consequences Develop

CUP OF COFFEE Get the result without intermediate step © 2001 Idea Connection Systems,

DIRECTIONS--USEFUL FUNCTION Get the result without intermediate step Find a different way of achieving

THE SOLUTION SPACE s c i nam y D o- T m r e

CONTRADICTIONS • Resolve not compromise • Separate requirements: • Space • Time © 2001

SECONDARY PROBLEMS • State as new primary problem to be solved • Identify what

SYSTEMS APPROACH Insulating Containers: Thermos Jug Sleeping Bag Molten Steel Ladle Catalytic Converter Coffee

CUP OF COFFEE Can you get the feeling of well being by an alternative

LINES OF EVOLUTION © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98 ;

OPERATORS/LINES OF EVOLUTION © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98 ;

OPERATORS/LINES OF EVOLUTION This suggests a cup with a part that moves. Perhaps a

SUMMARY OF TECHNIQUES © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98 ;

TECHNIQUES--I Problem Formulator™ • Useful Functions • Better, Different, or Without • Harmful Functions

TECHNIQUES--II Lines of Evolution • Forecasting Future Developments • in patent filings • in

TECHNIQUES-III Overcome Roadblocks • Address Secondary Problems • Solve as primary problem • Identify

TECHNIQUES-IV Apply Systems Approach • Find solutions in other industries • Broaden claims ©

ADDITIONAL TRIZ APPLICATIONS • Engineering problem solving • Product/process development • Cost reductions •

IN CONCLUSION…. . TRIZ: • Is a powerful problem solving methodology • Can be

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THE USE OF TRIZ TO INCREASE THE VALUE OF INTELLECTUAL PROPERTY LICENSING EXECUTIVE SOCIETY ATLANTA, GA 2/21/01 Jack Hipple Mark Reeves Idea Connections Inventive Solutions Urbana, IL St. Paul, MN www. innovation-triz. com © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98 ; PP

1945: Patent for processing peppers. Force air inside of the peppers. Suddenly reduce the pressure. Seeds and stems separate from pepper body. © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98 ; PP

PATTERNS OF INVENTION • Removing stems from bell peppers • Removing shells form sunflower seeds • Cleaning filters • Unpacking parts wrapped in protective paper • Splitting diamonds along micro-cracks (+27 years after pepper patent) • Producing sugar powder from sugar crystals • And 200 more!!! © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98 ; PP

WHAT IS “TRIZ” ? A set of problem solving and forecasting tools based on the study of the world’s most inventive patents and the inventive principles used in them There are only so many and we keep reusing! © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98 ; PP

AN OPERATOR Operator Example in Math Abstract problem Abstract solution ax 2+bx+c = 0 x=(-b+/-/b 24 ac)/2 a Specific problem 3 x 2+5 x+2 = 0 Specialized solution x= -1, -2/3 Trial and error THINK ABOUT THE REVERSE OF THIS!! © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98 ; PP

WHAT IS AN OPERATOR? “Slowly raise pressure and suddenly reduce it” • • A path to a solution An approach to solving a problem A direction towards an answer A recommendation on how to change a system • Derived from patterns of invention and patterns of product evolution © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98 ; PP

PATTERNS OF INVENTION • Altshuller recognized that the same fundamental problem (contradiction) had been addressed by a number of inventions in different areas of technology • He also observed that the same fundamental solutions were used over and over again, often separated by many years • He reasoned that if the latter inventor had knowledge of the earlier solution, their task would have been straightforward • He sought to extract, compile, and organize such information © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98 ; PP

TRIZ IS BASED ON PATTERNS IN THE PATENT DATABASE Patents * (Worldwide) 200, 0 00 Key Findings 40, 00 0 © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98 ; PP • Definition of inventive problems • Levels of invention • Patterns of evolution • Patterns of invention * Today over 2, 000 patents have been investigated.

PATTERNS OF EVOLUTION OF TECHNICAL SYSTEMS 1. Stages of Evolution 2. Evolution Toward Increased Ideality 3. Non-Uniform Development of Systems Elements 4. Evolution Toward Increased Dynamism and Controllability 5. Increased Complexity then Simplification (Reduction) 6. Evolution with Matching and Mismatching Components 7. Evolution Toward Micro-level and Increased Use of Fields 8. Evolution Toward Decreased Human Involvement © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98 ; PP

NON-UNIFORM DEVELOPMENT OF SYSTEM ELEMENTS • Each system component has its own Scurve • Different components usually evolve according to their own schedule (airplane) • Different system components reach their inherent limits at different times, resulting in contradictions (think about the auto!) • The component that reaches its limit first is “holding back” the overall system • Elimination of contradictions allows the system to continue to improve © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98 ; PP

WHEN WERE THESE TECHNOLOGIES DEVELOPED? • Aircraft with 12 wings • Helicopter • Combustion engine • Jet engine • Propellers • Gyroscopic auto-pilot © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98 ; PP

INCREASED COMPLEXITY AND THEN SIMPLIFICATION • Eyeglasses and sunglasses • Tires Mono-system © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98 ; PP Poly-system Improved (Simplified) Mono-system

THE TRANSITION Me. Th. Ch. EM (Mechanical, Thermal, Chemical, Electronic, Magnetic, Electromagnetic) Ex: Polymer Processing Toothbrushes © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98 ; PP

PROBLEM FORMULATOR ™ • Graphically defines the problem • Creates a nearly exhaustive list of ways to solve or at least improve the situation • Links to database of previously solved problems and patents © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98 ; PP

Chemical Production REFINED Problem Statements for a Selected Box 1. Change the undesired action of [the] (Drops of liquid A meet). 2. Consider easy and timely detection of the action of [the] (Drops of liquid A meet) or its undesired results. 3. Provide a counteraction to the undesired action of [the] (Drops of liquid A meet). 4. Introduce isolation of the undesired action of [the] (Drops of liquid A meet). 5. Exclude the source of the undesired action of [the] (Drops of liquid A meet). © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98 ; PP

DIRECTIONS - HARMFUL FUNCTIONS Stop the source Stop the action Reduce the consequences Develop a degradable foam Make the cups less visible Start a recycling program © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98 ; PP

DIRECTIONS--USEFUL FUNCTION Get the result without intermediate step Find a different way of achieving result Me. Th. Ch. EM © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98 ; PP Enhance the results Heat or cool blade

THE SOLUTION SPACE s c i nam y D o- T m r e h Chemical Effects & Technology S olution © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98 ; PP Mechanical Effects & Technology P roblem Electrical & Magnetic Effects & Technology

DIRECTIONS--USEFUL FUNCTION Get the result without intermediate step Find a different way of achieving result Prescore base material Me. Th. Ch. EM © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98 ; PP Enhance the results Heat or cool blade

SECONDARY PROBLEMS • State as new primary problem to be solved • Identify what is needed to solve this and monitor patents and literature © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98 ; PP

SYSTEMS APPROACH Insulating Containers: Thermos Jug Sleeping Bag Molten Steel Ladle Catalytic Converter Coffee Cup Plastic Enclosures: Rocket Nose Cone Dishpans Pipes © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98 ; PP Paper Containers: Plates, Bowls Boxes Parts Bins

OPERATORS/LINES OF EVOLUTION This suggests a cup with a part that moves. Perhaps a sleeve that is attached to the cup but is flat against it in shipping and storage but is moved to give it separation from the cup wall either manually or by stimulus from the heat of the coffee. © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98 ; PP

TECHNIQUES--I Problem Formulator™ • Useful Functions • Better, Different, or Without • Harmful Functions • Stop the source, action, or consequences • Resolve Contradictions © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98 ; PP

TECHNIQUES--II Lines of Evolution • Forecasting Future Developments • in patent filings • in next generation R&D • Discovering Past Steps • Niche markets • Lower tech solutions © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98 ; PP

TECHNIQUES-III Overcome Roadblocks • Address Secondary Problems • Solve as primary problem • Identify and watch for needed developments © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98 ; PP

ADDITIONAL TRIZ APPLICATIONS • Engineering problem solving • Product/process development • Cost reductions • Failure analysis and prevention • Hidden source of failures • Predict failures before they occur • Non-technical problem solving © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98 ; PP

IN CONCLUSION…. . TRIZ: • Is a powerful problem solving methodology • Can be applied to increase the value of intellectual property • Strengthen patent applications • Circumvent competitive patents © 2001 Idea Connection Systems, Inc. OH; Template; 10/97; 10/12/98 ; PP