the UK Pet Food Industry University Presentation 2015

& the UK Pet Food Industry University Presentation 2015

Size of UK Pet Food Market (Value & volume) Most popular pets in the UK? (Number of pets owned) latest figures: www. pfma. org. uk/pet-population-2015/

Who we are PFMA is a tradeassociation representing the UK pet food industry. Ø Established in 1970 Ø Has 70 member companies Ø Accounts for over 90% of the UK pet food market

How is the industry regulated? EU Commission work together Work together work other European pet food associations together UK Government Work together work together The European Federation for Pet Food Industry Pet food companies

PFMA Structure: Specialist Groups Executive Committee Review Committee Communications Committe Veterinary & Nutrition Committee Secretariat Small Animals Working Group Raw Materials Committee Additives Working Group Bird Group Fish Group Exports Group

Pet Food Legislations Over 50 pieces of legislation on: § § § § § Animal By-Products Labelling Additives Feed Hygiene TSE (Transmissible Spongiform Encephalopathies) GMOs (Genetically modified organisms) PARNUTS (Dietetics) Environmental issues Weights and Measures

Industry Guidelines & Codes of Practice Raising the standards for the manufacturers § Guide to Good Practice for the Safe Manufacture of Pet Food § Code of Good Labelling Practice for Pet Food (communications) FEDIAF Nutritional Guidelines • for Cats and Dogs • for Pet Rabbits

Different Types of Pet Food Commercially Prepared Complementary (treats, snacks, mixers) Complete Raw Homemade Cooked Raw Cooked Questions to ask about homemade: • Nutritionally balanced? • Pathogens/contamination? • Health risks for pet & human • Species, life-stage, specific needs? • Toxic ingredients? (e. g. onions and garlic. . )

Benefits of Prepared Pet Food • Nutritionally balanced and complete • Breed specific and life stage diets • Research and development • Nutritional advantages (functional ingredients, dietetics) • Environmental advantages vet owner vet + owner

PARNUTs or Dietetics Pet food products intended for particular nutritional purposes Also known as dietetic pet food Pet animals whose process of assimilation, absorption or metabolism is, or could be, temporarily or irreversibly impaired have different nutritional needs or nutrient tolerances than the average pet population of the same life stage. Pet food products intended for particular nutritional purposes (dietetic pet food) are specially developed to meet the particular nutritional needs of animals within a certain category, either by adapting the nutrient profile, by using or excluding specific ingredients or applying a specific manufacturing process.

What is in pet food? • PFMA members must only use ingredients that are legally permitted & sourced from registered suppliers - Feed Hygiene Regulation (183/2005) • Typical pet food ingredients include: o protein sources such as poultry, beef, lamb, fish o Sources of fibre and carbohydrate such as vegetables, cereals o Vitamins and minerals; combined for a balanced diet • Animal-based ingredients are by-products of the human food industry & strictly regulated to ensure safety - ABP regulation 1069/2009 and 142/2011 80% of the raw materials used in UK pet food come from the UK*

How is pet food made? Watch our short animated film here: www. youtube. com/watch? v=Nb. On. QSZ_Rj. A

Pet Food Fact Sheets Find all our Fact Sheets here: www. pfma. org. uk/fact-sheets/

Energy Content of Pet Food & Dogs & Cats Daily Energy Requirement (DER) www. pfma. org. uk/fact-sheets/

Weight-Management and the Issue of Pet Obesity • 77% vets believe pet obesity is on the rise (PFMA Survey at LVS 2014)* • Obesity is a disease that causes discomfort and illness as well as cardiovascular disease and diabetes. It has also been proven to reduce life expectancy • 1/3 dogs, ¼ cats and ¼ rabbits are overweight or obese (PDSA 2014) • Causes: Overfeeding, excessive treating, not following feeding guidelines • Education is key (on feeding, regular weighing & body condition scoring)

Tools and Recourses; Pet Size-O-Meters http: //www. pfma. org. uk/petometer. html

List of PFMA members visit us Link: www. pfma. org. uk/members-of-pfma/