The Ubiquitous UPC GS 1 User Driven Standards

The Ubiquitous UPC GS 1 User Driven Standards Privacy, Safety & Security Tom Brady

Cincinnati Kroger RCA 1972 Troy Marsh Supermarket NCR June 26, 1974 2 © 2006 GS 1

Today: Over 8, 500 Member Companies in Ohio 3 © 2006 GS 1

GS 1 Today One Vision. One Voice. One Organization. 4 © 2006 GS 1

GS 1: a diversified portfolio Global standards for automatic identification Rapid and accurate item, asset or location identification Global standards for RFID-based identification More accurate, immediate and cost effective visibility of information Global standards for electronic business messaging Rapid, efficient & accurate business data exchange The environment for global data synchronisation Standardised, reliable data for effective business transactions For More Information on GS 1 visit: : www. gs 1. org 5 © 2006 GS 1

The Foundation: GTIN GS 1 Company Prefix Variable Length Data Carrier GTIN is Fixed Length Data Structure • GS 1 US Assigned GS 1 Company Prefix • Member Assigned 6 © 2006 GS 1

GTIN is the Key to Data POS Price File 614141000449 • Price • Description • Department • Units Sold • Tax/ Food Stamp • Restricted Sale 7 © 2006 GS 1

Independence of Data and Carriers Data Structures • GTIN Global Trade Item Number GS 1 Inside EAN/UPC ST RU DA Global Individual Asset Identifier • GRAI Supply Chain Management IER • GIAI GS 1 - 128 RR TA Global Location Number CA • GLN TA CT Serial Shipping Container Code DA UR ES • SSCC Data Carriers EPC Global Returnable Asset Identifier • GSRN ELECTRONIC COMMUNICATION Global Service Relation Number • Application Identifiers Electronic Communication Evolving 8 RSS • EDI Infrastructure • GS 1 XML = Efficiency Data Matrix © 2006 GS 1

Make RSS a Global, Open Standard GS 1 Board endorse the Task Force proposal, that in summary says: “RSS bar codes and *GS 1 Application Identifiers shall be available in all trade item scanning systems beginning Jan 1, 2010. ” • GS 1 Application Identifiers are the collection of around 100 data elements defined for use by GS 1 for use inside bar codes and EPC tags 9 © 2006 GS 1

How does RSS compare to EAN/UPC? Our first generation bar code (EAN/UPC)… Retailers: “It only carries GTIN” Manufacturers: “It’s too large for many packages” RSS, the next-generation bar code, carries over 100 different bar code data elements like serial or lot numbers, expiration dates, & measurements Get GTIN Plus Serial # in the SAME space: 10 Get GTIN in less space and pick tall or wide: © 2006 GS 1

GTIN to EPC SGTIN 11 UPC Format EPC Format Bar Code Symbology Hexadecimal Notation Manufacturer ID Item Number Header + filter EPC Mgr / Mfr ID Object Class / Item Nbr Serial Number © 2006 GS 1

EPCglobal Network standards Security Specifications Event Registry Event Registries Search and Discovery Application Program Interface (API) Application Level Events (Filtering, Collecting) Tag Data Translation Reader Management Reader Protocols Gen 2/Other AIPs Tag Data Standards 12 EPCIS protocols © 2006 GS 1

EPCglobal Public Policy Advocacy Four pillars of our privacy policy • • Consumer Notice Consumer Choice Consumer Education Record Retention, Use, and Security Legislation being considered in many countries Issues are broadening beyond privacy • • 13 Environment Health and Safety Employment Data Security © 2006 GS 1

Public Policy Mission • To manage critical EPC public policy issues globally • To communicate the benefits of EPC to key stakeholders • To ensure that EPC is deployed responsibly without undue public, legislative, or regulatory pressure slowing implementation 14 © 2006 GS 1

Building on the GTIN Product Visibility: Product Visibility Data Via: EPCglobal Network, using EPCglobal Standards Why: Safe and Secure Supply Chain Track and Trace Product Recalls (Item Observed, Item Shipped, Item Received) Transactional Data (Order, Advanced Ship Notice, Invoice) Electronic Commerce Transactions: Via: XML, EDI (EANCOM, X 12) using GS 1 Standards Why: Efficient business transactions Data Synchronization: Static Data (Item, Party, Price) 15 Via: The Global Data Synchronization Network (GDSN), using GS 1 Standards One Sync is a Data Pool Within the GDSN Why: Validated Item and Company data © 2006 GS 1

The GDSN Business Flow Global Registry Registration of GTIN & GLN Subscription Data (GTIN & GLN) Definition Source Data Pool Recipient Data Pool Data Synchronized (Confirmation) Publication Data Source Publication With Data Notification Data Synchronized (Confirmation) Subscription Data Synchronized (Confirmation) Publication With Data Notification Data Recipient Certified GDSN Actors GS 1 Standards Validation Discovery of Data (Search ---) 16 © 2006 GS 1

Patient Safety? GS 1 Inside 17 © 2006 GS 1

Food Safety? GS 1 Inside 18 © 2006 GS 1