The Twitter Lowdown Getting the most from Twitter

The Twitter Lowdown Getting the most from Twitter

What we will cover � Why Twitter ? � Jargon busting � How to set up a great account � Content � Dos and don'ts � Twitter lists � Twitter chats

Twitter for business � 330 million monthly active users � 500 million tweets sent every day � When surveyed 69% of Twitter users had bought from a small business after following them on Twitter � Twitter users are three times more likely to follow a brand than Facebook users

Jargon busting � Hashtag # � Bookmarks � @ symbol � Blocking � DM � Follower/ follow

More Jargon � Trending � Likes � Timeline � Retweet topics

Your account � Easy to set up on phone or computer � Pick a good twitter handle � You need a great profile picture � You need a banner picture � You need a great bio that lets people know what you do � Pin a tweet

Setting up � Create your twitter handle- easy to spell and recognize � Avoid numbers- people tend to avoid these accounts � Good profile picture- consider similar branding across platforms

Setting up � Good banner/header picture � Use Canva templates to make sure the images you use are the right size. � Pin a tweet- keep it current and relevant,

What to post � Engaging � Informative � Share Worthy � Creation vs curation ( tweeting vs rt)

What to post � Use pictures � Videos � Gifs (if in keeping with your brand) � Tag locations � Poll feature � Go live

What to post � Your audience- client personas � Your influencers- who are they ? � Your strategy- plan your content � Use other key dates- daysoftheyear. com

How much to tweet � Consistency is key! � Current recommendation is 6 -9 tweets per day ( including rt) � Set your own target and stick to it � Use scheduling if it helps- buffer and hootsuite

Best to avoid � External programs to monitor followers � Thanking people! � Buying followers � Spamming � Bad spelling and grammar

Twitter lists � Create from desk top, use from phone � Set to private or public � Consider the name � People love being on a good list

Chats/hours � Very social � Gain relevant followers and make good contacts � Read the advice carefully � Don’t forget your hashtags and if answering questions use A 1 , A 2 etc.

Great chats � #thegreenwichhour � #theethicalhour (Tuesday evening) � #cupcakehour � #teahour � #indiebizhour � #bizhour ( everyday 2 -3 pm) � #UKBusiness. Lunch (everyday 12 -1 pm)

Is it working � Analytics! � Check � at least once a month