The Triple Bottom Line The Competitive Advantage of

The Triple Bottom Line: The Competitive Advantage of Learning Communities Dr. Silviana Falcon, DHA Atlantic Center for Learning Communities October 17, 2019

Welcome! Innovation through Integration: Using Collaboration to Recharge, Renew, and Remain Sane……. A t l a n t i c C e n t e r F o r L e a r n i n g C o m m u n i t i e s

Top 3 Objectives of Highly Successful Businesses Increase Profitability Profits are one measure of success for any business. They fuel growth and development and generate greater earnings for shareholders. Customer Satisfaction Without customer satisfaction, any other endeavor is futile. In terms of customer satisfaction, we follow two main objectives. Firstly, ensure that your customer is happy with your product. Secondly, make sure they appreciate the care you invest in your business. Optimize Productivity is always a measure of efficiency. It compares the output generated by a certain input. Productivity implies getting the best total value out of the talent and equipment. .

Business as Usual? Increase Customer Satisfaction https: //www. youtube. com/watch? v=0 e. EG 5 LVXd. Ko&t=142 s Brand Loyalty Customer Satisfaction Responsiveness . Reliability, Relevance Reputation, Value Increase d Profits CS + L = P Is there more? MORE?

John Elkington • If a company focuses on finances only and fails to examine how it (1994) interacts socially, then that company cannot account for the full cost of doing business. • In essence, Elkington proposed a business model that focuses on social and environmental concerns with equal intensity as on profits. • The Triple Bottom Line Business Model suggests that instead of one bottom line, there should be three: people, planet, and profit.

Employees Teams are more than the sum of individuals. Achieving synergy affects everything, from productivity to branding as an employer. https: //youtu. be/K 00 uwm. M 811 A G l ia oc S nd a al ci an Environment Managing the use natural resources in the most effective and efficient manner in order to reduce environmental impacts and financial costs. in (f ) fit nt o d) Pr oo e le) et nm op an iro Pe Pl nv s ( ee (e oy pl Em Best Companies today are those who can meet the demand of their customers beyond Satisfaction and Brand Loyalty: Social Good Better Business Volunteer events says a lot about a company's sincerity. Value By doing good deeds without expecting anything in return, companies can express their concern for specific issues and commitment to certain organizations.

Business as Usual? Increase Customer Satisfaction https: //www. youtube. com/watch? v=0 e. EG 5 LVXd. Ko&t=142 s Brand Loyalty Responsiveness . Reliability, Relevance Reputation, Increase Relationshi ps Corporate Social Responsibility Value Increase Profits CS + L+ CSR = P

Examples: Ben & Jerry's is the ice cream company that made conscious capitalism central to its strategy. As stated on its website, "Ben & Jerry's is founded on and dedicated to a sustainable corporate concept of linked prosperity. " (ie. opposes the use of recombinant bovine growth hormone (r. BGH) and genetically modified organisms (GMOs). Mars, Incorporated's Cocoa for Generations is a sustainable cocoa initiative that requires its cocoa farmers to be fair trade certified to ensure that they follow a code of fair treatment to those providing labor. In exchange for certification, Mars provides productivity technology and buys cocoa at premium prices. Starbucks Corporation which has been socially and environmentally focused since its inception in 1971, promises to hire 25, 000 veterans before 2025. Starbucks Ben & Jerry’ s Mars, Inc.

What about Higher Education? “Even more alarming is the perception among a growing number of young people today that, with escalating college costs and diminishing payoffs in terms of guaranteed career opportunities, a postsecondary education simply may not be worth the huge investment. ” Jack Maguire (Boston College Magazine).

Growing Issues? 1990’ s to 2008 1980’s Alarms go of: • Student perception changing • Escalating college costs • Diminishing payoffs • Is it worth the investment? 2008 • The cost of attendance. University endowments • Enrollments Established a “new normal” • Financial-aid programs. • Elasticity to withstand periodic, short -term fluctuations in demand cost. The Great Enrollment Crash - The Chronicle of Higher Education. https: //www. chronicle. com/interactives/20190906 -Conley 2/8 September 6, 2019

So, If these are the objectives of successful businesses, what are the objectives of Higher Education? Increase Profitability Profits are one measure of success for any business. They fuel growth and development and generate greater earnings for shareholders. Customer Satisfaction Without customer satisfaction, any other endeavor is futile. In terms of customer satisfaction, we follow two main objectives. Firstly, ensure that your customer is happy with your product. Secondly, make sure they appreciate the care you invest in your business. Optimize Productivity is always a measure of efficiency. It compares the output generated by a certain input. Productivity implies getting the best total value out of the talent and equipment. .

Higher Education Objective: Academic Excellence A Produce Well Prepared Minds Customer Satisfaction: Responsiveness, Relevance B Help students find their passion Brand Loyalty: Reliability, Value C Advance learning and knowledge through faculty research Brand Loyalty: Reputation Find Passion, Purpose Advance Learning and Knowledg e

Academic Excellence Enough? Increase Customer Satisfaction Brand Loyalty Customer Satisfaction Loyalty Responsiveness . Reliability, Relevance Reputation, Value Increased Enrollment CS + L = E Is there more? MORE?

Beyond Academic Excellence: • Higher Education is no different than any of the businesses undergoing major internal changes to create value for the customer. • Trendsetting colleges are looking beyond and focusing instead on the student’s overall human growth and consequential impact in the world. .

Learning Communities as value differentiator Academic Excellence Human Growth Impact. Learning Communities Academic Excellence + Human Growth+ Impact = Learning Communities.

New Normal Be of Value R E A D M O R E Academic Excellence R E A D M O R E Learning Communities R E A D M O R E Higher Education Corporate and Social Responsibility

THANK YOU FOR BEING HERE TODAY NOURISHING YOUR SPIRIT Questions?