THE TRAFFIC ENTERPRISE Mobility management in Rotterdam Lutske

THE TRAFFIC ENTERPRISE Mobility management in Rotterdam Lutske Lindeman

Content 1. Mobility Management 2. Regional Approach 3. Organisation 4. Difficulties 5. Questions

Mobility Management Long-term vision & mobility Conclusion: • More infrastructure does not solve problems • Solution: – And infrastructure – And Public Transport – And mobility management – And a dedicated organisation: De Verkeersonderneming (= The Traffic Enterprise)

Future challenges • Agreement Taskforce Mobility Management in five different areas • Construction of Maasvlakte 2 • Reconstruction A 15 • Simultaneously 8000 cars of contractors • Structural alternatives for driving in rush hours • Initiatives must become market driven

Regional Approach • Five regional areas: 5% decrease in four areas; 20% decrease in harbour area during rush hour • Regional approach can come up with solutions in specific areas and matching alternatives for local companies • Agreements in each area between employers and employees

Regional approach 600 companies in 14 areas

Organisation The Traffic Enterprise • • • Port Area One regional agreement on mobility management, one strategy, monitoring and request for subsidy Mobility manager and Back office Rijkswaterstaat, Port of Rotterdam, Municipality of Rotterdam and Rotterdam Region. Employers organisation, Chamber of Commerce 7

Accomplished so far Port Area, Score april 2010 • • > 70 companies actively participating 27. 000 employees 13 location not participating * 14 not relevant * not participating: 1 they do not feel the sense of urgency 2 economic crisis 3 angry with government

Mission = Realising a structural decrease of the amount of cars in commuter traffic and business related traffic in the morning and evening rush hour by implementing mobility management alternatives. Mobility management = Offering smart alternatives for the car. Aiming at not having to travel at all, or less. Or travelling using a different modes of transport than the private car. Or avoiding rush hour.

Ambition – Objective Port area (re: Annual Plan VO 2010) • 20% decrease traffic on A 15: - 2. 200 cars to the port area - 400 trucks to the port area - 2. 000 cars from the port area - 400 trucks from the port area - In morning rush hour from 6 AM to 9 AM • This goal is to be reached by 2012

Approach: Alternatives Voettekst 11

Approach: Alternatives Voettekst 12

Segmented area approach Three ways of approach: 1. Through employer 2. Individual approach 3. Influencing behaviour

Through Employer • STEP 1: CEO-level: active approach by mobility agent • STEP 2: HRM-level: accessibility scans, action taken quickly when needed • STEP 3: Up scaling company to road • STEP 4: Solution phase: What has to be been done by The Traffic Enterprise? What has to be been done by employers? Result: (segmented)area agreement • STEP 5: Implementation and communication

Individual approach • Peakshaving A 15 • Carpool strategy • Personalised travel advise • Travel information

Peakshaving

Behaviour change campaign Different strategies: • Per area: Create or increase sense of urgency? • Per target group: How to reach them?

Approach trucks • Modal shift • Peakshaving • Smart logistics

Dilemma I • State aid: good initiatives sometimes need a little push in the right direction to be able to become big and viable. How do we deal with this? • The Traffic Enterprise is seen as governmental party with commercial companies. How do we deal with this?

Dilemma II • Contradictions in regulatory process: e. g. the minister V&W wants more people to use their bikes; minister of finances charges bikes extra • Public tender: quick and decisive handling is difficult considering (Eur. ) rules and regulations

Working together for an accessible harbour Questions ? 9/25/2020