The Top 12 Product Management Mistakes And How

The Top 12 Product Management Mistakes – And How To Avoid Them Martin Cagan, Silicon Valley Product Group 1

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Product Management Mistakes Number 1: Confusing Customer Requirements with Product Requirements 3

Product Management Mistakes Number 2: Confusing Innovation with Value 4

Google 5

Product Management Mistakes Number 3: Confusing Yourself with Your Customer 6

Product Manager’s Bookshelf • Alan Cooper – The Inmates Are Running the Asylum 7

Product Management Mistakes Number 4: Confusing the Customer with the User 8

Product Management Mistakes Number 5: Confusing Features with Benefits 9

Product Management Mistakes Number 6: Confusing Building Right Product with Building Product Right 10

Danger’s Sidekick II 11

Product Management Mistakes Number 7: Confusing Good Product with Good Business Model 12

Ti. Vo 13

Product Management Mistakes Number 8: Confusing Inspiring Features with “Nice -to-Have” Features 14

Apple’s i. Pod 15

BMW Motorcycles 16

Product Management Mistakes Number 9: Confusing Adding Features with Improving Product 17

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Product Management Mistakes Number 10: Confusing Impressive Specifications with an Impressive Product 19

Product Management Mistakes Number 11: Confusing Complete Product with a Sellable Product 20

Product Management Mistakes Number 12: Confusing Launch Success Product with 21

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