The tipping point malcolm gladwell Created with Mind

Created with Mind. Genius Business 2005 ®

The tipping point , malcolm gladwell n n hush puppies 3 rules of epidemics

The tipping point , malcolm gladwell (Cont. ) n n n power of context

hush puppies n new york designer use hip wear clubs Created with Mind. Genius

3 rules of epidemics n syphilis n n spread by drug use zenilman n

3 rules of epidemics (Cont. ) n n type of people break down on

3 rules of epidemics (Cont. ) n seasonal n n people stay in /going

3 rules of epidemics (Cont. ) n n John potterat law of the few

law of few n n with knowledge or influence connector n n number of

law of few (Cont. ) n n paul revere maven n n makes us

law of few (Cont. ) n n n a teacher information gather 6 degree

stickiness n making a message memorable n sesame street n toy play n watch

stickiness (Cont. ) n word of mouth n not all have the same influence

stickiness (Cont. ) n the message should be memorable Created with Mind. Genius Business

power of context n broken window theory n keep on top of things ie

translation Created with Mind. Genius Business 2005 ®

conclusion n traditional methods of communication n n constant cycle of information willing to

Slides: 18

Download presentation

The tipping point , malcolm gladwell Created with Mind. Genius Business 2005 ®

Created with Mind. Genius Business 2005 ®

The tipping point , malcolm gladwell n n hush puppies 3 rules of epidemics law of few stickiness Created with Mind. Genius Business 2005 ®

The tipping point , malcolm gladwell (Cont. ) n n n power of context translation conclusion Created with Mind. Genius Business 2005 ®

hush puppies n new york designer use hip wear clubs Created with Mind. Genius Business 2005 ®

3 rules of epidemics n syphilis n n spread by drug use zenilman n John Hopkins university Baltimore Created with Mind. Genius Business 2005 ®

3 rules of epidemics (Cont. ) n n type of people break down on health treatment n n not all closed just staff number cut Baltimore Created with Mind. Genius Business 2005 ®

3 rules of epidemics (Cont. ) n seasonal n n people stay in /going out population movement n kept in one area until people moved about Created with Mind. Genius Business 2005 ®

3 rules of epidemics (Cont. ) n n John potterat law of the few n hand full of people giving out the message n stickiness (like in stead of as ) Created with Mind. Genius Business 2005 ®

law of few n n with knowledge or influence connector n n number of people they know weak ties (get more jobs) Created with Mind. Genius Business 2005 ®

law of few (Cont. ) n n paul revere maven n n makes us sit up and listen not a persuader Created with Mind. Genius Business 2005 ®

law of few (Cont. ) n n n a teacher information gather 6 degree Created with Mind. Genius Business 2005 ®

stickiness n making a message memorable n sesame street n toy play n watch them is see what they are learning Created with Mind. Genius Business 2005 ®

stickiness (Cont. ) n word of mouth n not all have the same influence n n revers willam doors Created with Mind. Genius Business 2005 ®

stickiness (Cont. ) n the message should be memorable Created with Mind. Genius Business 2005 ®

power of context n broken window theory n keep on top of things ie graffiti Created with Mind. Genius Business 2005 ®

translation Created with Mind. Genius Business 2005 ®

conclusion n traditional methods of communication n n constant cycle of information willing to change method of communication n the way we relate new information Created with Mind. Genius Business 2005 ®