The Tipping Point How little things can Make

The Tipping Point How little things can Make a Big Difference. By Malcolm Gladwell

The Author : Malcolm Gladwell

The Characteristics ¡ Little things can have big effect ¡ Contagiousness (Big or Mass) ¡ One Dramatic Moment (The change happens not gradually)

The tipping point characteristics Effect Time

Rules of Epidemic : is a function of the people who transmit infection agent in appropriated environment Agent CARRIER Appropriated Environment

Social Epidemic หาว…

The Three Rules of Contagious The Law The of Stickiness the few The Power of The Context

The Law of the Few 80/20 Principle : a tiny percentage of people do the majority of the work. ¡ A handful of exceptional people ¡

Paul Revere and his midnight ride ¡ ¡ April 18, 1775 Lead to “American Revolution” He was members of as many groups. He was a networker and so on (59). A Connector

The Hush Puppies Famous 1994 -1995 ¡ The classic brush-suede shoes became popular. ¡ A handful of kids then spread to two Fashion designers. ¡ A Connector

Mark Alpert and his Mavenist He knows things that the rest of us don’t. ¡ He solves his own problems – his own emotion needs by solving other people’s problem. ¡ A wonderful unselfish man. ¡ He is a Market ¡ Maven

What makes Persuasion so effective. Little things can make as much of a difference as big things. ¡ Non-verbal cues are as or more important than verbal cues. (7879) ¡ Persuasion often works in ways that we do not appreciate. ¡ Saleman

The Law of the Few ¡ ¡ ¡ Connector : Know many kinds of People and a lot of people. Maven : One who accumulate knowledge, Unselfish and Not persuader Saleman : Persuader

The Stickiness Quality (92 -93) ¡ So Cool ¡ Memorable -> a message makes an impact. ¡ Create change -> Spark someone to act. ¡

The power of the context ¡ ¡ ¡ Bernie Goetz : a symbol of a dark moment in New York History. 1980 : The rise and fall of New York crime , 2000 murders and 600, 000 /a year. Epidemic of violence.

The power of the context ¡ ¡ You can prevent crimes just by scrubbing off graffiti and arresting fare-beater. The broken window theory.

Case study : Suicide Epidemic Suicide Among Micronesian adolescents ¡ 1980 s, There were more suicides per capita in Micronesia than anywhere in the world. (217) ¡ Suicide lead to suicide. ¡

Conclusion : ¡ Little things can have big effect ¡ Contagiousness (Big or Mass) ¡ One Dramatic Moment (The change happens not gradually)