The Target Audience for Deadpool 1 The Target

The Target Audience for Deadpool

1 The Target Gender for my film is. . . Use BULLET POINTS and you MUST make a case as to WHY your film would appeal to this gender (Use slide 4 to help) Deadpool would appeal to male The reason is because Deadpool is an action and superhero film and the second reason is because the colour of the custom is red and male like you colour red more the female and the main character is male.

2 The Target Age for my film is. . . Use BULLET POINTS and you MUST make a case as to WHY your film would appeal to this age (Use slide 4 to help) Deadpool is try to target 15 and older but the age that most people are watching are in the age of 25 and 39.

The following is a list of things that might appeal to Gender/Age in your poster/trailer The Soundtrack/Music The use of certain actors/celebrities The characters themselves (Old / Young, Male or Female? ) The use of certain colours (Blues may appeal more to males) The use of certain clothes and costume (Is it modern or old? ) Certain settings and locations used The pace of the trailer (Fast paced EDITING might appeal to younger audiences) • The storyline in the trailer (What happens? Which characters seem to ‘win’? ) • • [Delete from your presentation when finished]

3 The Target Lifestyle (Interests) AND Spending Power for my film is. . . Use BULLET POINTS and you MUST make a case as to WHY your film would appeal to people with this Lifestyle (Interests) and what you feel they spend their money on The target audience is between 25 -39 year old they could be interests in Xbox or Play. Station and they probably spend there money on game and they probably eat junk food and drink fizz drinks and spend there money on thing they do not need like sweet and shoes, junk food and alcohol. Use theory of Young and Rubicam (See slide 6) to make a case as to the ‘Person Type’ who would watch your film

Use the ‘ 7 people types’ document on Moodle [Delete from your presentation when finished]

4 Create a MOOD BOARD here to show the kinds of things/products that your target audience would be in to (Use the NME version on the next slide to help)

[Delete from your presentation when finished]

5 Do some SECONDARY research Find an online review for your film, what do they say about your film? Why would it appeal to the audience? Use the Empire Online Magazine link on Moodle to find reviews Whichever review you use, make sure that you copy and paste the link here as evidence

6 Do some SECONDARY research – Part 2 Go to the You. Gov website (Link on Moodle) and see if they have an ideal audience member for your film. You can post the image here For higher marks, why do you think that You. Gov has said that this is the ideal audience member. Do you agree? Are there any issues with this?

Do some PRIMARY research Create a questionnaire OR a Survey Monkey. Ask some questions to find out how many people in your class have seen your film and why they liked or disliked it rom com 5 25 -4 5 -2 14 al e inde fe female adventrue m male 80 60 40 20 0 e who watches adventure films m al 7 When you have received some data/answers, make use of charts like this to show the response

The Ideal Audience 8 Now that you have done all of your research, who is the ideal audience member for your film? (Age, Gender, Lifestyle, Spending Power, Secondary and Primary Research) Insert an Image of them here Write about them here (Use the NME profile on the next slide to help give you ideas)

[Delete from your presentation when finished]