Identify Target Audience Knowledge of the TARGET AUDIENCE is critical to effective communication through publications. Slide 2
TRAITS: Identifying characteristics of the Target Audience that provide “hooks” for grabbing attention by appealing to their. . . o o Age Ability (Educational Background) Special Interests Group Membership Slide 3
AGE What is the general age group ? • Elementary • Preteen • Teen • Young adult • Mature adult • Senior citizen 1. Is the publication being prepared for young children to entertain them and tell a story at a birthday party? 2. Is it for a high school economics class to inform students about supply & demand? The age of the Target Audience will assist in choosing Design Elements that will be used in the publication. Slide 4
AGE Look at the two versions of an elementary school flyer and discuss which one is more appropriate. Version A or Version B? Slide 5
ABILITY/EDUCATIONAL BACKGROUND Knowledge educational background and/or abilities determines amount/type of text and amount/type of graphics used u. Remember, less is more! u. Be concise and get to the point. Slide 6
GROUP MEMBERSHIPS Is the Target Audience a member of a particular group? u Special Interest Groups n Boy Scouts n FBLA n Gaming n Gardening n Harry Potter u Other Groups n Religious n Ethnic n Political n Sports n Sorority or Fraternity Slide 7