The Target Audience 1 Identify Target Audience Knowledge

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The Target Audience 1

The Target Audience 1

Identify Target Audience Knowledge of the TARGET AUDIENCE is critical to effective communication through

Identify Target Audience Knowledge of the TARGET AUDIENCE is critical to effective communication through publications. Slide 2

TRAITS: Identifying characteristics of the Target Audience that provide “hooks” for grabbing attention by

TRAITS: Identifying characteristics of the Target Audience that provide “hooks” for grabbing attention by appealing to their. . . o o Age Ability (Educational Background) Special Interests Group Membership Slide 3

AGE What is the general age group ? • Elementary • Preteen • Teen

AGE What is the general age group ? • Elementary • Preteen • Teen • Young adult • Mature adult • Senior citizen 1. Is the publication being prepared for young children to entertain them and tell a story at a birthday party? 2. Is it for a high school economics class to inform students about supply & demand? The age of the Target Audience will assist in choosing Design Elements that will be used in the publication. Slide 4

AGE Look at the two versions of an elementary school flyer and discuss which

AGE Look at the two versions of an elementary school flyer and discuss which one is more appropriate. Version A or Version B? Slide 5

ABILITY/EDUCATIONAL BACKGROUND Knowledge educational background and/or abilities determines amount/type of text and amount/type of

ABILITY/EDUCATIONAL BACKGROUND Knowledge educational background and/or abilities determines amount/type of text and amount/type of graphics used u. Remember, less is more! u. Be concise and get to the point. Slide 6

GROUP MEMBERSHIPS Is the Target Audience a member of a particular group? u Special

GROUP MEMBERSHIPS Is the Target Audience a member of a particular group? u Special Interest Groups n Boy Scouts n FBLA n Gaming n Gardening n Harry Potter u Other Groups n Religious n Ethnic n Political n Sports n Sorority or Fraternity Slide 7

Elementary School Flyer Version A Slide 8

Elementary School Flyer Version A Slide 8

Elementary School Flyer Version B Slide 9

Elementary School Flyer Version B Slide 9

Musverse Target Audience The target audience for thisMusverse Target Audience The target audience for this
TARGET AUDIENCE By Mia Jones TARGET AUDIENCE RESEARCHTARGET AUDIENCE By Mia Jones TARGET AUDIENCE RESEARCH
Composition Target audience Brand name The target audienceComposition Target audience Brand name The target audience
Target Audience The target audience for my magazineTarget Audience The target audience for my magazine
Target Audience Profile Lauren Alger Target Audience ProfileTarget Audience Profile Lauren Alger Target Audience Profile
Target Audience Who was the Target Audience NightmareTarget Audience Who was the Target Audience Nightmare
Comprehension Toolkit Target audience Identifying the target audienceComprehension Toolkit Target audience Identifying the target audience
Audience Analysis Audience Centeredness Keep the audience firstAudience Analysis Audience Centeredness Keep the audience first