The strategy process E 3 Chapter 1 Business

The strategy process E 3 – Chapter 1

Business Ecosystems Video Characteristics of a business ecosystem - Orchestration - Mutuality Goals of business ecosystems

What is Video: Michael Porter - What is strategy?

Levels of Strategy Organisation as a whole Compete successfully in individual markets Day-to-day Corporate Strategy Business Strategy Functional Strategy ALL LINKED Acquisitions, disposals, entering/ leaving industries Competitive advantage, meet needs of key customers HR, Marketing, IT/IS, Operations strategy

The Strategic Planning Process The Rational Model Advantages & Disadvantages?

The Strategic Planning Process

The Strategic Planning Process Which approach to strategy should we adopt? * Stable Industries * Inexperienced managers * Dynamic, fast-changing industries * Experienced or innovative managers

Approaches to strategic planning • A traditional approach – stakeholders • A “market-led” approach or “positioning” approach • A “resource-based” or “competence-led” approach

Roles & Responsibilities Role of a Strategic Management Accountant • • • Competitor analysis Customer profitability Pricing decisions Portfolio analysis Corporate decision support Customer profitability analysis Evaluation of brand Strategic information for acquisitions Investment in strategic management systems