The strategy process E 3 Chapter 1 Business
The strategy process E 3 – Chapter 1
Business Ecosystems Video Characteristics of a business ecosystem - Orchestration - Mutuality Goals of business ecosystems
What is Video: Michael Porter - What is strategy?
Levels of Strategy Organisation as a whole Compete successfully in individual markets Day-to-day Corporate Strategy Business Strategy Functional Strategy ALL LINKED Acquisitions, disposals, entering/ leaving industries Competitive advantage, meet needs of key customers HR, Marketing, IT/IS, Operations strategy
The Strategic Planning Process The Rational Model Advantages & Disadvantages?
The Strategic Planning Process
The Strategic Planning Process Which approach to strategy should we adopt? * Stable Industries * Inexperienced managers * Dynamic, fast-changing industries * Experienced or innovative managers
Approaches to strategic planning • A traditional approach – stakeholders • A “market-led” approach or “positioning” approach • A “resource-based” or “competence-led” approach
Roles & Responsibilities Role of a Strategic Management Accountant • • • Competitor analysis Customer profitability Pricing decisions Portfolio analysis Corporate decision support Customer profitability analysis Evaluation of brand Strategic information for acquisitions Investment in strategic management systems
- Slides: 9