The Strategic Spectrum Campaign Lab Summer 2018 Is

The Strategic Spectrum Campaign Lab Summer 2018

Is your campaign: Uninformed Conventional Creative Ethical? Illegal

Is your campaign: Uninformed Lacks strategic understanding and Knowledge. Conventional Creative Ethical? Illegal

Is your campaign: Uninformed Lacks strategic understanding and Knowledge. Conventional Defined by established practices. Creative Ethical? Illegal

Is your campaign: Uninformed Lacks strategic understanding and Knowledge. Conventional Creative Defined by established practices. Hoping to reinvent how campaigns are won. Ethical? Illegal

Is your campaign: Uninformed Lacks strategic understanding and Knowledge. Conventional Creative Defined by established practices. Hoping to reinvent how campaigns are won. Ethical? Engaged in questionable practices. Illegal

Is your campaign: Uninformed Lacks strategic understanding and Knowledge. Conventional Creative Defined by established practices. Hoping to reinvent how campaigns are won. Ethical? Engaged in questionable practices. Illegal Willing to break the law?

Campaign Lab: Strategic Spectrum Uninformed Conventional STRATEGIC ZONE Creative Ethical? Illegal

Campaign Lab: Strategic Spectrum Uninformed Conventional Creative STRATEGIC ZONE Start with the Conventional, and then think Creative … to a point! Ethical? Illegal

Campaign Lab: Strategic Spectrum Uninformed Creative Conventional Ethical? STRATEGIC ZONE More Effective Less Start with the Conventional, and then think Creative … to a point! Illegal

Campaign Lab: Strategic Spectrum Uninformed Creative Conventional Ethical? Illegal STRATEGIC ZONE AVOID More Effective Less Start with the Conventional, and then think Creative … to a point!

Campaign Lab: Strategic Spectrum Obama (2008, 2012) Uninformed Creative Conventional Ethical? STRATEGIC ZONE More Effective Less Start with the Conventional, and then think Creative … to a point! Illegal

Campaign Lab: Strategic Spectrum Ground Data Analytics Obama (2008, 2012) Uninformed Conventional Targeted Ads Creative Ethical? STRATEGIC ZONE Signs: Brand Speeches/Rally More Effective Less Start with the Conventional, and then think Creative … to a point! Illegal

Campaign Lab: Strategic Spectrum Trudeau (2015) Cameron (2015) Uninformed Creative Conventional Ethical? STRATEGIC ZONE More Effective Less Start with the Conventional, and then think Creative … to a point! Illegal

Campaign Lab: Strategic Spectrum Clinton (2016) Uninformed Creative Conventional Ethical? STRATEGIC ZONE More Effective Less Start with the Conventional, and then think Creative … to a point! Illegal

Campaign Lab: Strategic Spectrum Limited Ground Camp. Struct. Clinton (2016) Uninformed Conventional Use of Data STRATEGIC ZONE Ad Strategy Creative Ethical? Limited Lit. No Signs More Effective Less Start with the Conventional, and then think Creative … to a point! Illegal

Campaign Lab: Strategic Spectrum Signs Earned Media Trump (2016) Uninformed Creative Conventional STRATEGIC ZONE Low Paid Media Speeches/Rally More Ethical? No Ground Data Effective Less Start with the Conventional, and then think Creative … to a point! Illegal

Campaign Lab: Strategic Spectrum Uninformed Conventional Creative Ethical? Illegal