The Startup J Curve Perfect Pitch Deck Template

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The Startup J Curve Perfect Pitch Deck Template (From the book: The Start-up J

The Startup J Curve Perfect Pitch Deck Template (From the book: The Start-up J Curve) The Startup J Curve Perfect Pitch Deck

General Deck Guidelines • KISS – Keep It Simple. Be succinct. • Don’t have

General Deck Guidelines • KISS – Keep It Simple. Be succinct. • Don’t have more than 3 -4 points per slide • Don’t have anything on a slide that forces middle-aged men and women to squint. • Skip fancy graphics • Shoot for 15 slides total, no more than 20. • It’s OK to leave some of the finer details out. You can elaborate in the ensuing discussion. • Don’t read off your slides. Slides should illustrate the points you want to make, not serve as speaking notes. The Startup J Curve Perfect Pitch Deck

Company Purpose • Explain your unique value proposition in one, preferably short, sentence. •

Company Purpose • Explain your unique value proposition in one, preferably short, sentence. • Weak example: We make the best damn widgets money can buy. • Strong example: [Company name] makes widgets obsolete. The Startup J Curve Perfect Pitch Deck

The Problem • What is the problem that you are trying to solve for

The Problem • What is the problem that you are trying to solve for people? • What is the pain of the customer? • How does the customer handle this today? • Personalize this if possible – How did this problem affect you personally? The Startup J Curve Perfect Pitch Deck

The Solution • What is your solution? • Why is it so much better

The Solution • What is your solution? • Why is it so much better than the other available options? • How will your product be used? Sample use cases. The Startup J Curve Perfect Pitch Deck

Why Now? • Put your current/proposed product in historical context. • Why wouldn’t it

Why Now? • Put your current/proposed product in historical context. • Why wouldn’t it have worked before? • Why will it work now? • What recent technological trends and advances make it possible or more likely now? The Startup J Curve Perfect Pitch Deck

Market Size • What is the profile of your target customer? • What is

Market Size • What is the profile of your target customer? • What is the Total Addressable Market (TAM) and how do you define it? • What is the projected market growth rate? • What part of that market can you realistically obtain? Be reasonable! The Startup J Curve Perfect Pitch Deck

The Competition • What are your key competitive advantages? • Make a chart with

The Competition • What are your key competitive advantages? • Make a chart with the competitors in columns and features in rows. • Make a chart where the X and Y axis represent 2 key value propositions and position your company vs. the competitors. The Startup J Curve Perfect Pitch Deck

The Product • Explain the product, including key features and functionality • Technology and

The Product • Explain the product, including key features and functionality • Technology and any intellectual property • Explain the product development roadmap • Discuss any customer feedback to date The Startup J Curve Perfect Pitch Deck

Customer Acquisition • What is the customer acquisition strategy? • Define the acquisition channels

Customer Acquisition • What is the customer acquisition strategy? • Define the acquisition channels • What is the expected cost to acquire customers? • Describe any customer traction to date and how you gained those customers. The Startup J Curve Perfect Pitch Deck

Business Model • What is the expected business model? – How will the company

Business Model • What is the expected business model? – How will the company earn revenue? • Which financial and operational metrics are notable and what are they? – Unit economics including product costs – Customer acquisition cost – What is the expected customer lifetime value (LTV) – Customer retention, engagement and churn metrics – Overhead The Startup J Curve Perfect Pitch Deck

Team • Specialties and key responsibilities of each team member • List any previous

Team • Specialties and key responsibilities of each team member • List any previous industry experience • Include any previous startup experience • Board of Directors/Advisors The Startup J Curve Perfect Pitch Deck

Team Motivation • Why does the team care about the problem? • What motivated

Team Motivation • Why does the team care about the problem? • What motivated the founders to start the company • What do the founders hope to achieve? • How long do the founders want to do this? The Startup J Curve Perfect Pitch Deck

Current Situation • • • List all key accomplishments to date State of the

Current Situation • • • List all key accomplishments to date State of the product Customer acquisition progress Staffing Near term goals The Startup J Curve Perfect Pitch Deck

Financials • P&L with monthly columns going back one year or sinception • Current

Financials • P&L with monthly columns going back one year or sinception • Current and expected burn rate • History of previous fundraising • Cap table The Startup J Curve Perfect Pitch Deck

The Deal • The proposed deal structure for the financing • Fundraising progress to

The Deal • The proposed deal structure for the financing • Fundraising progress to date and status The Startup J Curve Perfect Pitch Deck

Use of Funds • What key milestones will the investment allow the company to

Use of Funds • What key milestones will the investment allow the company to achieve • What resources (people, assets) will the company need to achieve them • How long the money is expected to last • Timeline with key milestones The Startup J Curve Perfect Pitch Deck

Post Presentation • Demo the product, even if it’s a mockup • Address any

Post Presentation • Demo the product, even if it’s a mockup • Address any questions or concerns • Inquire about interest level & average investment size. • Discuss next steps The Startup J Curve Perfect Pitch Deck

About The Start-up J Curve • The Start-up J Curve is a book by

About The Start-up J Curve • The Start-up J Curve is a book by Howard Love, who has founded or co-founded 15 start-ups and invested in over 50 companies. • The book gives entrepreneurs a roadmap to help guide them through their start-up journey. • Available at howardlove. com and amazon. com. The Startup J Curve Perfect Pitch Deck

More Info • To download template, visit howardlove. com • See Sequoia “Writing a

More Info • To download template, visit howardlove. com • See Sequoia “Writing a Business Plan” at www. sequoiacap. com The Startup J Curve Perfect Pitch Deck