THE SPONSORSHIP EFFECT Tools for Success ALLYSON ZIMMERMANN

THE SPONSORSHIP EFFECT Tools for Success ALLYSON ZIMMERMANN EXECUTIVE DIRECTOR, EUROPE

Catalyst is a global nonprofit working with some of the world’s most powerful CEOs and leading companies to help build workplaces that work for women. Founded in 1962, Catalyst drives change with pioneering research, practical tools, and proven solutions to accelerate and advance women into leadership—because progress for women is progress for everyone. OUR VISION WORKPLACES THAT WORK FOR WOMEN OUR MISSION © Catalyst 2018 Accelerating progress for women through workplace inclusion. 2

CATALYST GLOBAL RESEARCH – HIGH POTENTIALS STUDY

MENTORING PULSE CHECK: How many of you have tapped a friend or close colleague to assist with a work assignment and/or project? How many of you have actively sought out someone to guide you with your career options? © Catalyst 2018

Mentoring works… Reduce stress • Increase job satisfaction • Improve performance • Increase exposure …but may lead to mixed results © Catalyst 2018 5

POLL – YES OR NO? “Are women doing the right things to advance? ”

DOING “ALL THE RIGHT THINGS”… © Catalyst 2018 7

WHAT WORKED FOR MEN? © Catalyst 2018 8

DOING “ALL THE RIGHT THINGS”… © Catalyst 2018 9

WHAT WORKED FOR WOMEN? ? © Catalyst 2018 10

AND ONE WORKED FOR BOTH … © Catalyst 2018 11

Mentoring is necessary, but is insufficient for advancement © Catalyst 2018 12

People tend to incorrectly use the words ‘mentor’ and ‘sponsor’ interchangeably. We’ve all had mentors who have offered advice, but sponsors are the people inside our company who have helped us get to senior levels. Sponsors are what you really need to succeed. ©Catalyst 2017 — Gordon M. Nixon, Former President & CEO, RBC 13

MENTORING VS. SPONSORSHIP: ©Catalyst 2018 A mentor talks with you, a sponsor talks about you… “Mentoring is about development, sponsoring is about advancement” 14

Sponsorship: A Winning Trifecta • Sponsorship benefits the individual. • Sponsorship benefits the sponsor. • Sponsorship benefits organizations, developing more committed, satisfied leaders. © Catalyst 2018 15

TIPS FOR ATTRACTING A SPONSOR Be Seen • Make yourself and your work visible • Use strategies for making your accomplishments known • Example: forward “thank you” emails to potential sponsors Take Risks • You don’t need to satisfy all criteria for a new opportunity • Stretch yourself and give yourself room to grow Ask for What You Want ©Catalyst 2017 • Identify your own priorities and potential growth opportunities • Articulate them to your manager and potential sponsors 16

TIPS FOR BEING A SPONSOR Challenge Assumptions • Get to know the sponsee - find out about aspirations, previous experience, etc. • Take risks with someone different from you • Understand that sponsorship is good leadership Provide Strategic Guidance • High-level advice, guidance and targeted feedback Advocate for the Sponsee ©Catalyst 2017 • Advocate when opportunities arise, such as projects or assignments • Meet regularly (1 x per month or 1 x per quarter) • Introduce your sponsee to your network 17

Ingredients to make it work… Open Communication © Catalyst 2014 Honest Feedback Commitment Trust

© Catalyst 2018 Q&A Allyson Zimmermann, @Ally. Zimmermann, AZimmermann@Catalyst. org 19

Catalyst. org/ Champions Twitter. com/ Catalyst. Inc Instagram. com/ Catalyst. Inc On. The. Marc. org ©Catalyst 2017 STAY CONNECTED Linked. In. com/ groups? gid=2710104 Facebook. com/ Catalyst. Inc You. Tube. com/user/ Catalyst. Clips Catalyst. org/Zing 20