The Sons Daughters of Africa Tour 2014 Mama

The Sons & Daughters of Africa Tour 2014

Mama Africa Fest

A Journey Into Our Past We Come: Ø Ø Ø To celebrate Our History & Culture To Reconnect To Our Ancestral Links To Revitalize & Animate Africa To Comfort Those Who Have Been Disturbed To organize the Future of Africa To Affirm that we’re The Sons & Daughters Of Africa and are responsible for the next 1 million of years to come.

Who. M WE HAVE Invited v Musicians, doctors and other professions of all Africans from all socioeconomic backgrounds v Leaders, organizations Companies, and individuals from all walks of life. v The Sons & Daughters of Africa from Diaspora and Africa. v All those who want to see Africa and Africans take charge of their destiny.

Mission Statement v To preserve and promote African ancient and modern cultures as a vital element in African people’s way of life here and always; v To promote the benefits of traditional and modern musical culture as a medium for education towards Africa’s achievement of peace and eradication of both hunger and poverty; v To pair African leaders and their various organizations to work together v To comfort those who have been disturbed and to disturb those comfortable.

Vision Statement v To position African culture as the world’s leading and most diverse and ancient of all cultures; v To develop a series of educational projects that utilize historical culture as a valuable tool for foundation of education for African people worldwide; v To position the Africa. Fest 2014 as a strategic player in the further development and strengthening of the Pan. African Ideology and as a cultural center in the lead up to union and beyond.

Shared African Values Diversity in Tradition; Welcoming Community; Volunteering; Tradition Bearing and Passing in of Tradition; Participation ; Sustainability; Respect for Self and Others; Modernization of Traditions; Education.

The Africa. Fest 2014 q We hope this event to be the largest festival of its class and size ever brought to the shores of the African continent. q To draw an audience of 3. 5 million or more people at its exhibitions in 20 countries across the Africa continent q Immeasurable and lasting impact of outlook on Africa for generations to come. Its legendary in the Making.

VENUES are Economically & Regionally Strategic � � West Africa: Banjul, Monrovia , Abidjan, Accra, Lagos. � � Central Africa: Yaoundé, Kampala, Addis Ababa, Nairobi, Juba, Bujumbura � � Africa South Dodoma, Kinshasa, Lusaka, Luanda, Windhoek, Johannesburg, Maseru, Maputo, Harare

LEGEND v v v v 20 Venues in 20 Contries Across Africa 20 Lengendary Musicians in Each Venue Six Months Duration Of Vibrant Perfomances. Several Genres of Music with Positive Messages Diverse Cross Cultural Gifts, Crafts & Food Exhibitions A Touristic Atraction for Foreigners in Each Country Much more… To Comfort Those Disturbed…

Presentations � To keep the freshness of each event, we present: v Distinct Famous Artists For Each Venue v Dinstict Epic Traditional Musician Dancers For Each Venue v Show Case Of Regional And National Upcoming Talents v Fetured Guests of Honor to Deliver Cultural Vision Speech At each event v Individual Country Cultural Display v Much more

More Presentations � Main Stage Entertainment: live music throughout the event to suit everyone’s taste. � Traditional Music: as an evening sunset illumination—an exciting media favorite! � Food, Wine & Craft Beer Tasting: from local award winning restaurateurs, wineries & breweries. � Tempting Food Booths: a variety of festival type eateries and vendors. � Child’s Zone: a carnival-like area of family-oriented attractions for kids of all ages. � 2 nd Stage: Wonderful, fun-filled musical & theatrical performances. � � Arts and Crafts: a great variety of up-scale art on display for sale.

Africafest 2014 High. Lights o A richly diverse program comprising leading musicians, dancers and folkloric arts practitioners from all over the world; o 20 venues with a myriad of high class performances – with music in many genres; o o o The ‘Majestic’ Fringe Festival in the Big Top – with traditional acts; � A lot more… Workshops and Project Support Sessions for youth…

OUR AUDIENCE Ø Reggae musical festival spectator base represents a strong and affluent cross-section of Africa. Ø Ages 18 – 55 mark up 62% and have children Ø 20% have an income of $10, 000 - $50, 000 Ø Over 10% are college educated. BURNING SPEARS NAIROBI

Audience Demographics � 70% 60% 50% 40% spectators income $10, 000+ 30% college degree 20% 10% 0% Ages 18 -55

Continental Economic Situmulation In Order for an economy to grow, it needs support of its citizens: v The Africa. Fest Cutting Age Advantage: v Estimated economic impact of 100, 000 rally-goers is over $30. 2 million. v Projections are based on 35% of attendees hailing from Local City and 65% day-visitors from the surrounding area. v Visiting Foreigners include artists, spectators, supporters, organizations and general supporters during the events

Reggae Spectators By Regions � 100000 · 80000 60000 Africa 40000 Western Other 20000 0 80's 90's 2010 Africa atracts More Reggae Audiences than elsewhere in the world

Longterm Economic Impact v We expect that government institutions such as tourism industries, businesses private and public, hospitality and community leaders will take advantage and work together to ensure that this event Africa. Fest 2014 remains an integral part of their local communities and utilize the opportunity to maximize the economic benefit at every level. v The Projects that are supported by the Africa. Fest 2014, Musicians, Partnering Organization and individuals thrive to another level as a result. v Foreign Businesses and Organizations introduced to Africa through the Africa. Fest 2014 Capitalize on these events to advance economic agendas for the benefit of Africa in the long-term

Community Empowerment v Africa. Fest 2014 is set as quality, family-oriented event readily accessible to the large audience that surrounds our proposed venue cities; v Provides significant economic impact for the neighboring countries and beyond; v Showcases local artists, products and recent expansions and area of significance to individual community, city and nation; v Highlights a country’s important role in modern cultural presentations history; v Reestablishes individual country’s as one of the Premier event locations in the region. v Builds a Morale and pride about local cultural heritage as part of the continent as whole. � These are long-lasting impacts.

Business ADvertizing Opportunities Ø Ø You know the promotions of these events will be far-reaching and widely publisized. The Africa. Fest marketing committee will develop promotion opportunities for your business or organization that builds excitement and develops awareness to be presented to all media outlets. v v v v Websites Social media, Radio, Television, Newspaper, leaflets, word of mouth Other Time To Join Your Sponsorship Is Now!

Our Marketing Strategies � Africa. Fest will develop a targeted marketing plan aimed at the population segments that are important to our sponsors and outlined in the demographic study. � We will develop a complete marketing packet, (brochures, press releases, collateral materials, etc. ) That will accompany correspondence and sponsorship proposals. � Because of the length of tour, millions will flock to our website to see which artist is playing in what Country; an opportunity that will make it very popular with his traffic. � Together, the marketing packet and web site will inform and attract potential spectators, organizations and companies.

Unique marketing ideas Ø Africa. Fest will develop an on-going media strategy through advertising and press releases to regional TV stations, radio stations, newspapers and web-links to promote the Tour in the Market areas. Ø We are Partnering with convention and visitors bureaus continental wide such as ministries of tourism to develop strategic marketing alliances to showcase the Sons & Daughters of Africa Tour 2014 as a premier African centered event. �

AFRICAFEST Sponsorship � “We are offering you a deal you cannot refuse!” � Africa. Fest 2014 offers a wide range of sponsorship opportunities for businesses, organizations or individuals seeking to promote their profile, products and services to a discerning, diverse continental and inter continental audience. � Your organization will benefit by partnering in a unique, very well attended, proven, highly visible event that celebrates our diverse African culture, heritage and ever developing traditions. � � By partnering with the Africa. Fest, you will be able to promote your product/service/message to an important, diverse and discerning section of the African and other communities, via our numerous communications media, whilst raising your profile and standing in the African Community. In addition to offering distinct levels of sponsorship, each with its own benefits, the Sons & Daughters of Africa Tour 2014 management team can tailor packages to meet prospective partners’ unique needs. � Be First to CALL and � DISCUSS YOUR PACKAGE � � www. theprinceofafrica. com/sponsorships. html

Partner Organizations �