The sole responsibility for the content of this
The sole responsibility for the content of this document lies with the authors. It does not necessarily reflect the opinion of the European Union. The European Commission is not responsible for any use that may be made of the information contained therein.
The idea behind ECCC To achieve the EU 20 -20 -20 targets a great number of individuals must get involved. We have created a sports-like online competition to encourage individual households to participate in energy saving. The aim is to show that it is possible to reach the targets in everyday life by a large number of European Citizens. The sole responsibility for the content of this document lies with the authors. It does not necessarily reflect the opinion of the European Union. The European Commission is not responsible for any use that may be made of the information contained therein. 2
What is the European Citizens Climate Cup? An online competition amongst householders to save energy on two levels: Regional/National European wide Duration: Start 13 April 2011 End 30 April 2012 The sole responsibility for the content of this document lies with the authors. It does not necessarily reflect the opinion of the European Union. The European Commission is not responsible for any use that may be made of the information contained therein. 3
What is the European Citizens Climate Cup? Award Criteria: Number of participants (ESA account holders) Energy Savings Activity of account holders (ESA data entries) Winner team is approved by a jury consisting of members of the European Parliament What´s the target? At least 2% electricity reduction At least 4% heat energy reduction 10. 200 households all over Europe The sole responsibility for the content of this document lies with the authors. It does not necessarily reflect the opinion of the European Union. The European Commission is not responsible for any use that may be made of the information contained therein. 4
What is the European Citizens Climate Cup? What´s the incentive? Be part of your national team Win the EU Energy Championship Awards and individual prizes Learn how to save energy while saving money Reach European targets in your daily life The sole responsibility for the content of this document lies with the authors. It does not necessarily reflect the opinion of the European Union. The European Commission is not responsible for any use that may be made of the information contained therein. 5
How does ECCC work? The Energy Savings Account (ESA) On-line monitoring tool for Space heating Electricity Water The sole responsibility for the content of this document lies with the authors. It does not necessarily reflect the opinion of the European Union. The European Commission is not responsible for any use that may be made of the information contained therein. 6
Who is involved? The aim is 10. 200 ESA accounts from eleven different regions/nations: Ireland (300 accounts) Denmark (375 accounts) UK (675 accounts) Catalonia (525 accounts) Castille-Leon (300 accounts) Italy (3. 000 accounts) Greece (750 accounts) Bulgaria (750 accounts) Malta (150 accounts) Latvia (750 accounts) Germany (2. 625 accounts) The sole responsibility for the content of this document lies with the authors. It does not necessarily reflect the opinion of the European Union. The European Commission is not responsible for any use that may be made of the information contained therein. 7
Project partners Adiconsum (Italy) Helesco (Greece) co 2 online (Germany) Projects in Motion (Malta) Ecoserveis (Catalonia, Spain) Severn Wye Energy Agency (UK) Ekodoma (Latvia) Sofena (Bulgaria) Energy Consulting Network (Denmark) Spes Consulting (Italy) Ente Regional de Energía (Castilla y León, Spain) Tipperary Energy Agency (Ireland) World Wildlife Foundation (Greece) SEner. Con (Germany) The sole responsibility for the content of this document lies with the authors. It does not necessarily reflect the opinion of the European Union. The European Commission is not responsible for any use that may be made of the information contained therein. 8
ECCC Campaign websites: EU website www. theclimatecup. eu including EU ranking 11 national /regional websites with access to on-line tool and links to social media The sole responsibility for the content of this document lies with the authors. It does not necessarily reflect the opinion of the European Union. The European Commission is not responsible for any use that may be made of the information contained therein. 9
ECCC Campaign videos: On websites, Youtube, facebook and TV The sole responsibility for the content of this document lies with the authors. It does not necessarily reflect the opinion of the European Union. The European Commission is not responsible for any use that may be made of the information contained therein. 10
ECCC campaign Campaign’s communication activities: Building networks with endorsers Synergies with existing campaigns Media activities On-line marketing and social media Dialog with account holders via emails, newsletters, workshops and social media The sole responsibility for the content of this document lies with the authors. It does not necessarily reflect the opinion of the European Union. The European Commission is not responsible for any use that may be made of the information contained therein. 11
ECCC Campaign Networks involved: Consumer, tenant and house owner associations NGOs National/regional authorities and municipalities European and national campaigns Members of European Parliament Energy consultant networks and energy agencies Sports clubs The sole responsibility for the content of this document lies with the authors. It does not necessarily reflect the opinion of the European Union. The European Commission is not responsible for any use that may be made of the information contained therein. 12
ECCC Campaign activities to get participants: Energy specials (e. g. on heating, warm water, fridges) Prize raffles (e. g. free football tickets) Social media campaigns (facebook, twitter, Youtube) Press releases resulting in a lot of online and newspaper articles, radio and TV announcements The sole responsibility for the content of this document lies with the authors. It does not necessarily reflect the opinion of the European Union. The European Commission is not responsible for any use that may be made of the information contained therein. 13
Getting the Word Out Communication with participants: Website: Testimonial stories , tips and tricks Social media: Sharing news, tips, events and videos on facebook Twitter and Youtube Newsletters and individualised emails On-line energy advice tools Participating in events and workshops in municipalities On-site advice The sole responsibility for the content of this document lies with the authors. It does not necessarily reflect the opinion of the European Union. The European Commission is not responsible for any use that may be made of the information contained therein. 14
Results: 8, 400 households involved in 11 countries/regions More than 20, 000 European citizens involved Winner team with three times as much participants than targeted 8% heat energy saved by the winner team 4% electricity saved by the winner team 11 Energy Champions with ambitious energy saving stories Overall savings 5 % electricity and 4, 7 % energy for space heating Sustainability of the campaign: Participant can use the Energy Savings Account also in future to keep on monitoring their consumption The sole responsibility for the content of this document lies with the authors. It does not necessarily reflect the opinion of the European Union. The European Commission is not responsible for any use that may be made of the information contained therein. 15
Results: 8, 400 households involved during the campaign The sole responsibility for the content of this document lies with the authors. It does not necessarily reflect the opinion of the European Union. The European Commission is not responsible for any use that may be made of the information contained therein. 16
Results: 8, 400 ECCC participants in all countries Greece Germany Bulgaria Latvia Italy United Kingdom Denmark Catalunya Ireland Castilla y León Malta total User numbers achieved targeted 2. 845 750 1. 888 2. 650 1. 006 750 616 750 459 3. 000 398 650 289 375 261 525 257 300 221 300 153 150 8. 393 10. 200 The sole responsibility for the content of this document lies with the authors. It does not necessarily reflect the opinion of the European Union. The European Commission is not responsible for any use that may be made of the information contained therein. 17
Results Electricity savings of the national/regional teams (2% targeted) Denmark Malta Italy Ireland Bulgaria Latvia Greece Germany Castilla y León Catalunya United Kingdom 15, 34% 10, 01% 8, 01% 7, 71% 5, 81% 5, 20% 4, 25% 3, 53% 3, 21% 2, 63% 1, 40% Weighted average savings: 5 % The sole responsibility for the content of this document lies with the authors. It does not necessarily reflect the opinion of the European Union. The European Commission is not responsible for any use that may be made of the information contained therein. 18
Results Savings of energy for space heating of the national/regional teams (4% targeted) Denmark Italy Greece United Kingdom Castilla y León Germany Bulgaria Catalunya Malta Latvia Ireland 11, 67% 8, 86% 7, 84% 7, 72% 6, 07% 4, 22% 0, 52% 0, 40% 0, 00% Weighted average Savings: 4, 7 % The sole responsibility for the content of this document lies with the authors. It does not necessarily reflect the opinion of the European Union. The European Commission is not responsible for any use that may be made of the information contained therein. 19
The European winners Congratulations to Greece! The sole responsibility for the content of this document lies with the authors. It does not necessarily reflect the opinion of the European Union. The European Commission is not responsible for any use that may be made of the information contained therein. 20
Results 11 Energy Champions with ambitious energy saving stories … with up to 5, 400 kg annual CO 2 reduction! The sole responsibility for the content of this document lies with the authors. It does not necessarily reflect the opinion of the European Union. The European Commission is not responsible for any use that may be made of the information contained therein. 21
Results ECCC Award Ceremony in Brussels, 18 June 2012 All National energy champions and project partners with ECCC diplomas. The sole responsibility for the content of this document lies with the authors. It does not necessarily reflect the opinion of the European Union. The European Commission is not responsible for any use that may be made of the information contained therein. 22
Results ECCC Award Ceremony in Brussels, 18 June 2012 Pedro Ballesteros, European Commission, awarding the Climate Cup to the representatives of the Greek winning team. The sole responsibility for the content of this document lies with the authors. It does not necessarily reflect the opinion of the European Union. The European Commission is not responsible for any use that may be made of the information contained therein. 23
Results Lessons learnt: Online tools and social media are effective means to involve an important number of European citizens (website, social media and the energy monitoring tool ESA) The European and the sports aspect gave an important added value to the competition Monitoring tools like ESA show the impact of the campaign in real-time and help householders to save energy by direct feedback ESA data stock provides an interesting sample of real data from European householders The sole responsibility for the content of this document lies with the authors. It does not necessarily reflect the opinion of the European Union. The European Commission is not responsible for any use that may be made of the information contained therein. 24
Results Experiences and challenges: Use of the on-line tool Energy Saving Account needed more effort and assistance (online tutorials and workshops) To achieve sufficient data entries deep involvement via individualized mails and incentives to account holders is needed National campaigns have to anchor in regional activities and networking Prizes and incentives for participants are essential to motivate for registering and using the ESA and for energy saving The sole responsibility for the content of this document lies with the authors. It does not necessarily reflect the opinion of the European Union. The European Commission is not responsible for any use that may be made of the information contained therein. 25
The end Thank you! For further information please contact: Claudia. Julius@co 2 online. de Tel: +49 (0)89 51 66 21 58 www. theclimatecup. eu www. energiesparcup. de www. co 2 online. de The sole responsibility for the content of this document lies with the authors. It does not necessarily reflect the opinion of the European Union. The European Commission is not responsible for any use that may be made of the information contained therein. 26
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