The Smarter Booking Solution seekda Tour Pack Christoph

Tour. Pack Motivation ▪ ▪ Towards a recommendation engine / user profiles Allow customers to create packages tailored to the profiles of their target groups Enrich hotel reservations with additional offers e. g. bike/ski rental, concert tickets, etc (C) Copyright 2017 by seekda Gmb. H

Tour. Package Creation Provide pool of annotated offers and POIs (hotel info, event databases, sightseeing, . . . ) ▪ Hoteliers, hotel chains, tourist agencies, affiliates create packages ▪ Packages can consist of ▪ Roomstay ▪ Tickets (Skiing, Events, …) ▪ Attractions (Natural, Architecture, . . . ) ▪ →Package overview accessible via link (C) Copyright 2017 by seekda Gmb. H

Tour. Pack Use Case 1 ▪ Package as a standalone entity (related to particular themes, e. g. romance, skiing, …) ▪ is used within marketing posts on social media, etc ▪ is propagated to content pool and made available for the public so others can use it (C) Copyright 2017 by seekda Gmb. H

Tour. Pack Use Case 2 ▪ ▪ Package in context of booking engine is used during booking process is used on booking confirmation page as recommendations is used in follow up emails to guests (C) Copyright 2017 by seekda Gmb. H

Tour. Pack - Package Creation (C) Copyright 2017 by seekda Gmb. H

Tour. Pack - Package Selection (C) Copyright 2017 by seekda Gmb. H

Tour. Pack - Landing Page (C) Copyright 2017 by seekda Gmb. H

Tour. Pack - Booking Confirmation (C) Copyright 2017 by seekda Gmb. H

Tour. Pack Samples Package Creation Romance Package Booking Engine Booking Confirmation (C) Copyright 2017

Tour. Pack Benefits ▪ Annotation (schema. org) →Interlinking ▪ Pre-selection of filters based on user profiles Upcoming ▪ ▪ More fine-grained selection of offers and offer types Pre-selection of filters based on user profiles Generation of marketing descriptions based on packages Direct booking of external offers (during booking process) (C) Copyright 2017 by seekda Gmb. H