The Six Signals All Audiences Want to Hear

The Six Signals All Audiences Want to Hear 1. I will not waste your time. 2. I know who you are. 3. I am well organized. 4. I know my subject. 5. Here is my most important point. 6. I am finished. Source: Ed Wohlmuth, "The Overnight Guide to Public Speaking, " Running Press, (1990) p. 38

“The ability to express an idea is well neigh as important as the idea itself. ” - Bernard Baruch

Words from Webster EFFECTIVE (adj) - Producing a decided, decisive or desired effect. Source: “Webster’s New Collegiate Dictionary, ” G. &C Merriam Company, (1981)

Point of View Benefits The Decker Grid Listeners Action Steps

There is no one right way Facilitative Leadership Axiom

The Modern Standard for the Effective Communicator You are expected to be: TV • Relaxed • Informal • Crisp • Entertaining

You Are the Message Believability The eyes have it Behold the body

“I can correct 15 communication techniques with one ounce of energy. It is that fundamental to success. ” - Roger Ailes

“If you have no energy, you have no audience. ” – Roger Ailes

“Take your subject seriously and yourself lightly. ” - Author Unknown

“Don’t be upstaged by your props” - Jay Marshall Dean of American Magicians

Why Use Visual Aids? Recall in 3 hrs. in 3 days Telling (alone) 70% 10% Showing (alone) 72% 20% Both Together 85% 65%

Visual Aids • Overhead projection • Multimedia (Computer projection) • 35 mm slide projection • Whiteboard • Flip chart or posterboard • Samples & models • Handouts

Suislide IT IS DIFFICULT TO READ ALL CAPITALS. Upper and lower case is easier to read. Sans serif fonts (e. g. , Arial) are recommended for visuals; Serif fonts (e. g. , Times) are best for small type on the printed page.

Samples & Models Advantages • Effective for opening: grabs attention • Showing the actual object is great Disadvantages • Limited visibility • Distracting if passed around Consider supplementing with drawings

Overhead Projection Advantages • Room is lighted: easy to connect with audience and visuals • Easy to alter presentation on the fly • Informal (sometimes an advantage) Disadvantages • Less "professional" in formal settings • Limited visibility for large audiences

Multimedia (Computer Projection) Advantages • Has a high tech/leading edge image • Easy to update and modify • Can bring in animation, video clips, sound effects Disadvantages • Presentation is locked: little flexibility • Room is semi-dark: hard to connect • Equipment problems always looming

Flip Chart or Posterboard (prepared in advance) Advantages • Concrete object - here and now • Great on television Disadvantages • (Almost) need to have an artist draw it • Small audiences only

Whiteboard Advantages • Watch it being created • Great for carefully rehearsed "impromptu" talk Disadvantages • Appears unprepared • Slow to watch it being written

Handouts in Advance Advantages • They can take notes during presentation Disadvantages • Audience gets ahead of you Rule: In advance only for educational seminars

Visual Aids Rule Design visual aids for the EYE (The ear can’t see them)

The Setting and You "own the room" for your presentation • Visual aids • Furniture • Props • Lights

Rocket Ship Analogy A presentation has two components: H Your message is the payload H Your delivery system puts the payload into orbit

Recommended Books • Roger Ailes, “You Are the Message, ” Doubleday Currency, (1988), ISBN 0 -385 -26542 -5, $12. 50 • Bert Decker, “You’ve Got To Be Believed To Be Heard, ” St. Martins, (1993), ISBN 0 -312 -099495, $12. 95 • Ron Hoff, “I Can See You Naked, ” Andrews & Mc. Meel, (1992), ISBN 0 -8362 -8000 -8, $8. 95 • Tony Jeary, “Inspire Any Audience, ” Trophy Publishing, ISBN 1 -883454 -0707 (1996), $14. 95