THE SEVEN CS OF COMMUNICATION By Ayesha THE

THE SEVEN C’S OF COMMUNICATION By Ayesha

THE SEVEN C’S OF COMMUNICATION 7 Principles of effective communication. 1. 2. 3. 4. 5. 6. 7. Completeness Conciseness Consideration Concreteness Clarity Courtesy Correctness

THE SEVEN C’S OF COMMUNICATION 7 C’s Can Be Applied to both Ø Ø Oral Communication Written Communication

THE SEVEN C’S OF COMMUNICATION 1. Completeness q q q Provide all necessary information. Answer all questions asked. Give something extra, when desirable.

THE SEVEN C’S OF COMMUNICATION 1. Completeness Provide all necessary information. >. Accurate understanding. >. 5 Ws & 1 H.

THE SEVEN C’S OF COMMUNICATION 1. Completeness Answer all Questions asked. >. Replying inquiry. >. List the needed details.

THE SEVEN C’S OF COMMUNICATION 1. Completeness Give something extra, when desirable. >. Answer in extraordinary way.

THE SEVEN C’S OF COMMUNICATION 2. Conciseness. q q q Wipe out wordy expression. Add only relevant information. Avoid unnecessary repetition.

THE SEVEN C’S OF COMMUNICATION 2. Conciseness. Ø Ø Ø Wipe out wordy expression. Using Single-words instead of too long. Bullet your words

THE SEVEN C’S OF COMMUNICATION 2. Conciseness. For Example; § Due to the fact that üBecause § In due course üSoon § At this time üNow § Few in number üFew § On a weekly basis üWeekly § In spite of the fact that üAlthough § Until such time as üUntil § Meet together üMeet

THE SEVEN C’S OF COMMUNICATION 2. Conciseness. Add only relevant information. >. Stick to the point. >. Delete irrelevant statements. >. Avoid long introduction and Unnecessary explanations

THE SEVEN C’S OF COMMUNICATION 2. Conciseness. Avoid unnecessary repetition. Do not repeat the words or ideas unnecessarily.

THE SEVEN C’S OF COMMUNICATION 3. Consideration. q q q Focus on “you” instead of “I” and “we”. Show audience interest in the receiver. Emphasize positive, pleasant facts.

THE SEVEN C’S OF COMMUNICATION 3. Consideration. Focus on “you” instead of “I” and “we”. >. Creating a YOU attitude. >. Assume you know people needs. >. Do not use YOU in insensitive cases.

THE SEVEN C’S OF COMMUNICATION 3. Consideration. Ø Show audience interest in the receiver. Ø Talk about receiver benefits.

THE SEVEN C’S OF COMMUNICATION 3. Consideration. Ø Ø Emphasize positive, pleasant facts. Be Optimistic. üFavorably v. Unfavorable üHappy v. Unhappy üHelp v. Hopeless üGenerous v. Reject üPleasure v. Trouble üLoyal v. Unfair üThanks v. Regret

THE SEVEN C’S OF COMMUNICATION 4. Concreteness. q q q Use specific facts & figures. Put actions in your verbs. Choose vivid, image-building words.

THE SEVEN C’S OF COMMUNICATION 4. Concreteness. Ø Use specific facts & figures. Use precise statements instead of vague words. Instead of writing; Student GMAT scores are higher It should be written; In 1996 the GMAT scores averaged 600; by 1997 they had risen to 610.

THE SEVEN C’S OF COMMUNICATION 4. Concreteness. Ø Use specific facts & figures. Some Vague words. Slightly Small Soon A few Almost Several

THE SEVEN C’S OF COMMUNICATION 4. Concreteness. Ø Put actions in your verbs. - Use active voice. - Use action in verbs, Not in nouns.

THE SEVEN C’S OF COMMUNICATION 4. Concreteness. Ø Choose vivid, image-building words. Ø Use impressive and appealing worlds.

THE SEVEN C’S OF COMMUNICATION 5. Clarity. q q Choose Precise, concrete and familiar words. Construct effective sentences and paragraphs.

THE SEVEN C’S OF COMMUNICATION 5. Clarity. Ø Choose Precise, concrete and familiar words. - Use Simple & famous words. - Write your purpose clearly.

THE SEVEN C’S OF COMMUNICATION 5. Clarity. Familiar Words Pretentious Words üAbout v. Cirea (L) üAfter v. Subsequent üHome v. Domicile üFor example v. E. g. üPay v. Remuneration üInvoice v. Statement of payment

THE SEVEN C’S OF COMMUNICATION 5. Clarity. Construct effective sentences and paragraphs. Ø Ø Length. (Sentence <40 words) Unity. (One main idea in one paragraph) Coherence. ( Say clearly) Emphasis. (Choose correct sentence to focus on it.

THE SEVEN C’S OF COMMUNICATION 6. Courtesy. q q q Be sincerely tactful, thoughtful and appreciative. Use expression that show respect. Use nondiscriminatory expressions.

THE SEVEN C’S OF COMMUNICATION 6. Courtesy. Be sincerely tactful, thoughtful and appreciative Tactless, Blunt Stupid letter; I cant understand any of it. More Tactful v. Its my understanding……

THE SEVEN C’S OF COMMUNICATION 6. Courtesy. Use expression that show respect. ØAvoid irritating expressions. ØAvoid using questionable humor.

THE SEVEN C’S OF COMMUNICATION 6. Courtesy. ØUse nondiscriminatory expressions. Use language for all kind of people.

THE SEVEN C’S OF COMMUNICATION 7. Correctness. q Use the right level of language. q Check the accuracy of figures, facts and words.

THE SEVEN C’S OF COMMUNICATION 7. Correctness. Use the right level of language. More Formal Less Formal v. Participate üJoin v. Procure üGet v. Endeavor üTry v. Ascertain üFind out vutilize üUse

THE SEVEN C’S OF COMMUNICATION 7. Correctness. Check the accuracy of figures, facts and words. ØVerify your numerical data. ØDouble check your totals. ØAsk someone else to read you message.

THANK S.