The Role of the Mass Media in Decision

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The Role of the Mass Media in Decision Making Intermediate Modern Studies Government and

The Role of the Mass Media in Decision Making Intermediate Modern Studies Government and Decision Making in Scotland

Introduction There are many influences on the decision-making process in Scotland. One important influence

Introduction There are many influences on the decision-making process in Scotland. One important influence on the whole process is the media. The word ‘media’ means ways in which information can be passed to a large number of people at the one time.

What will I learn? • • In this unit, you will learn how different

What will I learn? • • In this unit, you will learn how different forms of media can have an influence on the decision making process in Scotland. The aspects of the media that we will study are: Newspapers Television Radio Internet.

Why is the media important? At election time, the media can help us make

Why is the media important? At election time, the media can help us make up our mind who to vote for. For example, newspapers can be very influential at election time.

Newspapers and Political Support • Newspapers are permitted to display political support. • During

Newspapers and Political Support • Newspapers are permitted to display political support. • During election time newspapers will urge its readers to support the party it favours. Damaging, embarrassing or critical stories will be written about its political opponents, while flattering and positive stories will be presented on behalf of the party being supported.

What does this newspaper front page suggest?

What does this newspaper front page suggest?

What does this front page suggest?

What does this front page suggest?

Spot the difference

Spot the difference

Scottish Parliament Election 2007 • Bias in the press was evident during the Scottish

Scottish Parliament Election 2007 • Bias in the press was evident during the Scottish Parliament election 2007 and 2011. • On election day – 3 May 2007 – the front page headline in the Sun newspaper was: “VOTE SNP TODAY AND YOU PUT SCOTLAND’S HEAD IN THE NOOSE”. • Also, in pages 4 and 5 of this newspaper, 10 reasons to be fearful of the SNP were explained. Didn’t make a difference as SNP were able to form a minority government. • 2011 - The Sun officially backed the SNP. Did this make a difference?

Case Study A knife attack every 4 minutes; 130, 000 per year - but

Case Study A knife attack every 4 minutes; 130, 000 per year - but ministers still insist crime rates are falling.

 • There have been a long list of knife attacks in Scotland England.

• There have been a long list of knife attacks in Scotland England. In February 2011 a young boy was murdered. This has sparked various protests. • The Scottish Government have been forced to tighten up laws.

Labour launched this campaign in 2010 to toughen up the laws relating to knife

Labour launched this campaign in 2010 to toughen up the laws relating to knife crime.

 • The high level of media attention to the number of incidents and

• The high level of media attention to the number of incidents and the campaign, meant that politicians had to take action. If they had failed to do so, then they would have gained negative media publicity.

 • Politicians tend to talk in ‘sound bites’ which are short, powerful comments

• Politicians tend to talk in ‘sound bites’ which are short, powerful comments designed to get a message across in the limited time the news is on.