Calvin Coolidge Calvin Coolidge- Ask me about Elected President 1924 South Dakota at • The chief business ofthe end of class American people is business. Time of Economic Prosperity • ↓ Income Taxes • ↑ Tariffs on imported goods
Good Business With better technology • Productivity ↑ Wages ↑ Average income rose 35% • Food Production ↑ Food Price ↓ “There is one rule for the industrialist and that is: Make the best quality of goods possible at the lowest cost possible, paying the highest wages possible. ”- Henry Ford
Henry Ford and the Automobile Henry Ford • Paid higher wages • Cars more affordable More cars=longer distances to travel • New paved roads • New intersections and routes Route 66 established • ↑ in business • ↑ in tourism • Create Suburbs-Urban Sprawl
Higher Standard of Living � As Wages increased people were able to save more and buy more products � Better products-new inventions � Installment Plan • Beginning of credit � Advertising • Use psychology to get people to buy more • Consumer Economy