THE REGION OF MURCIA SPAIN Cluster Fruit Juices

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THE REGION OF MURCIA, SPAIN Cluster: Fruit Juices Processing Industry A case study :

THE REGION OF MURCIA, SPAIN Cluster: Fruit Juices Processing Industry A case study : the Murcia challenges on enhancement of the competitiveness of a cluster through a PSIP and a foresight approach

REGION OF MURCIA Region of Murcia

REGION OF MURCIA Region of Murcia

Index of the presentation • Companies characterisation • Associations and information provided • Contents

Index of the presentation • Companies characterisation • Associations and information provided • Contents of the PSIP • Technology: Process, Product & Packaging • Our intentions, objectives and goals to increase competitiveness • Main difficulties • Conclusion 3

Two types of juices companies Pascual Hermanos Granin i Schweep s García Carrión Juver

Two types of juices companies Pascual Hermanos Granin i Schweep s García Carrión Juver Conservi Italia Halcón Foods Bradock Citromil Agrumexport Hero La Verja Ready Antª Muñoz Riverbend Eurogranizados Cofrutos Tropicana Rosto Mensajero Alimentación 4

Existing associations which provide information • Asozumos: National Spanish association • Regulations, markets •

Existing associations which provide information • Asozumos: National Spanish association • Regulations, markets • Ailimpo: Interprofessional of grapefruit and lemon • Regulations, markets, prices of raw material for citrus producers • Agrupacion de conserveros: Regional food association of companies • Regulations and prices of raw materials • CTNC – National Technology Center on Food • Supported by INFO • Regulations, quality norms for exports, technology, food alerts 5

Innovation & Watch – Data from the inquiry done last year • Main sources

Innovation & Watch – Data from the inquiry done last year • Main sources • • The Market Providers • Fields of Survey • • Products Technologies Market Regulations • Sources of information • • • Fairs Internet Research Institutions and Professional organisations • Practical of Watch • Formalised on customers, suppliers and markets

Technology – Fields of survey • Process always implies heating • Conventional heating or

Technology – Fields of survey • Process always implies heating • Conventional heating or aseptic processing • Alternatives are: high pressures, electric pulses, irradiation • New products has doubled the demand in the last six years • Quality and prices of the raw materials -> AGRUPACIÓN • New Ingredients • New packages • They are using tetra-brick, and glass • Demand: High quality and cheap PET or any other plastic related development 7

Our intentions & objectives • Internal • To learn from the experiences done in

Our intentions & objectives • Internal • To learn from the experiences done in other regions • To have a pilot test to further develop the platform of the nine technology center • External • To provide a useful information source to the fruit juices industry 8

Our difficulties • Just a new public source of information • It is difficult

Our difficulties • Just a new public source of information • It is difficult to integrate existing sources: AILIMPO, Asozumos, Agrupación, CTNC because provision of information is important for all of them • Anyhow we would make stronger the performance of CTNC • Shelf-life of the platform • Maintenance by CTNC • Complementary input of information done by the industry itself and its providers 9

Summary – Conclusions • Technology is important for the juices processing industry • PSIP

Summary – Conclusions • Technology is important for the juices processing industry • PSIP will be a privileged provider focused on the expressed requests 10

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THE REGION OF MURCIA SPAIN Cluster Juices ProcessionTHE REGION OF MURCIA SPAIN Cluster Juices Procession
SPAIN Geography of Spain Geography of Spain SpainSPAIN Geography of Spain Geography of Spain Spain
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