The PSA What is a Public Service Announcement

The PSA What is a Public Service Announcement?

An example of a PSA http: //www. youtube. com/watch? v=ub_a 2 t 0 Zf. Ts

On your own… • What is theme of this commercial? • What is the commercial supposed to do…its call to action?

With a partner or 2 Brainstorm to come up with a list of PSAs that you can think of.

Let’s make a list… Can we organize these into categories?

These commercials are called Public Service Announcements (PSAs). They are exactly what they sound like - service announcements to the public.

How is this type of commercial different from other commercials?

• They don’t sell you anything • They just offer you: –Advice –Bring something to your attention –Offer assistance –Teach you –Other?

Examples of PSA As you view each PSA, answer some of these questions. Is it serious in tone? Does it have a clear message? How long is it? Is the information important?

Do you think the information is accurate? Is it believable?

Spokesperson: • • • believable? famous person? respected and/or likeable? credible? dressed appropriately for the occasion or for the topic?

Statistics / data: Are statistics used? Do you think the statistics are accurate?

PSA http: //www. youtube. com/watch? v=1 Gk. Xrlp. U 8 vc

PSA http: //www. youtube. com/watch? v=TJ 03 Baww. Mk. Y

PSA http: //vimeo. com/17608834

Now…. • Independently OR with 1 partner, you will create your own PSAs • Remember the elements we have brainstormed.