THE PRESSURE FOR OUTCOMES ASSESSMENT AND NACE FIRST

THE PRESSURE FOR OUTCOMES ASSESSMENT AND NACE FIRST DESTINATION SURVEYS Metropolitan New York College Career Planning Officer's Association New York Institute of Technology November 7, 2014

OVERVIEW Government – very active in recent years seeking accountability from higher education § Accessibility § Outcomes, particularly employment outcomes Why? Job market trends for new college graduates NACE Actions – First Destination Survey Initiative

LEGISLATION AND HIGHER EDUCATION State Legislation tracking Higher Ed Outcomes White House College Scorecard Higher Education Act Reauthorization and Outcomes Reporting President’s Proposal tying Performance Measures to Federal Funding

STATE LEGISLATION Virginia, Tennessee, Arkansas, Texas– examples of states reporting outcomes by school Employment and Salary statistics for graduates based on state unemployment data Data aggregated and published by school and program § Example: http: //www. utsystem. edu/seekut/

WHITE HOUSE COLLEGE SCORECARD Purpose: § To allow potential students and their families to compare a school against comparable institutions as to expected cost and potential economic return on investment Components: § Costs § Graduation § Student Loan Repayment § Student Loan Debt § Earnings Potential

PRESIDENT OBAMA’S PROPOSED AID-TOPERFORMANCE REFORMS Intent: Identify colleges providing the “best value” and encourage colleges to improve College Rating System: To be developed by the Department of Education by 2015 § Access (e. g. % of students receiving Pell grants) § Affordability (avg. tuition, scholarships, loan debt) § Outcomes (graduation rates, earnings, advanced degrees) Base federal student aid on college performance measures by 2018

THE CHANGING VALUE OF THE DEGREE More or less essential to success? Better or worse return on the investment?

UNEMPLOYMENT RATE TRENDS: 20 -24 YEAR OLDS 25 20 15 10 5 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 High School Source: BLS, Current Population Surveys Bachleor's

INCOME TRENDS BY DEGREE LEVEL 50000 45000 40000 35000 30000 25000 20000 1979 1986 Bachelor's 1995 Associate's Source: Pew Research, “The Rising Cost of Not Going to College” High School 2013

UNDEREMPLOYMENT TRENDS YOUNG COLLEGE GRADUATES 45 40 35 30 25 20 1995 2000 20 -24 2005 2010 25 -29 Source: NACE Journal, “Post-Recession Employment for Young College Graduates, ” April 2014 2013

TOP JOBS FOR YOUNG GRADUATES 2000 § Primary School Teacher § Salesperson § Manager/Administrator § Accountant § Computer Systems Analyst § Secondary School Teacher § Sales Supervisor § Social Worker § Subject Teacher § Registered Nurse 2012 § Retail Sales Clerk § Primary School Teacher § Registered Nurse § Subject Teacher § Manager/Administrator § Waiter/Waitress § Teacher (misc. ) § Computer Software Developer § Secretary § Salesperson

JOB OPENINGS VS. GRADUATES 2010 2020 1 200 000 14 000 12 000 000 10 000 800 000 8 000 600 000 6 000 000 400 000 200 0 Bachelor Degrees Openings requiring a bachelor's 0 Sources: National Center for Education Statistics & Bureau of Labor Statistics Comp Sci Degrees Openings in Comp Sci

AVERAGE ANNUAL CHANGE: TUITION VS. STARTING SALARY – 2001 -2011 5, 6 6 5 4 2, 6 3 2 1 0 -0, 6 -1 Private 4 -year Tuition Public 4 -year Tuition & Fees Sources: College Board and NACE Salary Surveys Average Starting Salary

FOUR-YEAR AVERAGE TUITION VS. ANNUAL INCOME 80000 70000 60000 50000 40000 30000 20000 10000 0 1979 1986 Tuition 1995 Income Sources: Pew Research, College Board, and CPI for Higher Education 2013

NACE POSITION ON REPORTING OUTCOMES Supports development of outcomes measures Outcomes should be broadly defined: § Employment § Year of service programs § Volunteer opportunities § Further academic study § Military service, etc.

NACE POSITION STATEMENT (CONTINUED) Data collection should be controlled by the school and be minimally invasive to the individual student Data collection and reporting procedures should be standardized allowing for adequate consumer comparisons

NACE STANDARDS: FIVE KEY PRINCIPLES AND ASSUMPTIONS 1. Initial set of evolving standards 2. Leverage the collective power of data 3. Undergraduate outcomes of primary initial concern 4. Focus on the basic core data requirements 5. Flexibility in supplemental analysis and reliance on professional judgment

NACE STANDARDS: IMPORTANT CONCEPTS • “Knowledge rate” in lieu of “survey response rate” • “Career outcome rate” in lieu of “placement rate” • Defining the graduating class • The nature of “employment” and use of sub-categories • Summary data sharing with NACE • Aggregate data analysis and reporting

NACE STANDARDS: NEXT STEPS • Early adopters implement the standards for the Class of 2014 • Best practice sharing opportunities – Early Adopter Discussion Forum • Early adopters report aggregate results to NACE beginning in January 2015 • NACE will issue summary report for Class of 2014 (June 2015) • Expectation for wide-ranging adoption for Class of 2015 • NACE will continue to collect feedback and suggestions • NACE will continue to expand revise the standards going forward.

NACE FIRST DESTINATION TASK FORCE MEMBERS • • • Emanuel Contomanolis, Rochester Institute of Technology, Chair Norma Guerra Gaier, Texas State University – San Marcos, Board Liaison • Margaret Bogenschutz, Fisher School of Business – • Ohio State • Ryan Brechbill, Otterbein University • John Carvana, Drexel University - Sacramento • Sheila Curran, Curran Career Consulting • Amanda Devereux, University of Oregon • Jason Eckert, University of Dayton • Elizabeth Gill, Yale University- Jackson Institute • Thomas Halasz, University of South Carolina – Columbia Karen Landolt, University of Texas at Austin – Natural Sciences Heather Maietta, Merrimack College Melanie Parker, MIT Mark Raikes, Grace College R. Samuel Ratcliffe, Virginia Military Institute Patricia Rose, University of Pennsylvania Mark Schappert, Le Moyne College Kelli Smith, University of Nebraska- Lincoln Renee Starek, Seton Hill University Gillian Steele, De. Paul University

QUESTIONS? Edwin Koc Director of Research, Public Policy and Legislative Affairs National Association of Colleges and Employers E-mail: ekoc@naceweb. org www. naceweb. org