The Power of Social Media The What Why

The Power of Social Media: The What, Why, and How Caitlin Waters @cait_waters

A little about me… • BA in Communications; Journalism at Buffalo State College • First Internship: Social Media Intern @ Habitat for Humanity Buffalo • Currently: Marketing Communications Manager @ Risas Dental & Braces Caitlin Waters @cait_waters

“Social media is not just an activity; it is an investment of valuable time and resources. " - Sean Gardner Caitlin Waters @cait_waters

What Can Social Media Do For Me & My Organization? Caitlin Waters @cait_waters

Supports Personal Efforts • Social media is integral to business in general – not just as a social media marketer • Understanding the basics will get you far • Use social media to showcase and share what you’re working on (whether that’s school, work, clubs, etc) Caitlin Waters @cait_waters

Caitlin Waters @cait_waters

Fosters Engagement • Social media provides an outlet to communicate, interact, and connect with consumers • Excellent way to showcase intention, authenticity, consistency, and level of interaction • Consistent engagement encourages people to become invested in your cause Caitlin Waters @cait_waters

Fosters Engagement Caitlin Waters @cait_waters

Promotes Culture • Social media promotes culture because it’s able to showcase it, and define it • Culture helps with recruitment and advocacy, internally and externally • When people apply for jobs– employers are most likely going to look at your social media. And you’re going to look at there's Caitlin Waters @cait_waters

Caitlin Waters @cait_waters

Caitlin Waters @cait_waters

Connects Online & Offline • Social media is a great way to bring awareness to what you’re doing offline, and communicate what’s happening online (before, during, & after) • Conferences are the perfect example Caitlin Waters @cait_waters

Caitlin Waters @cait_waters

Snapchat Filters Caitlin Waters @cait_waters

Facebook Live

Twitter Chats “Twitter Chats are transforming how brands and users find value on Twitter as these communities empower conversation and build authentic relationships” - Brian Fanzo Caitlin Waters @cait_waters

Facebook Events

How can you use social media to enhance the organization’s efforts in your Alpha Lambda Delta chapter? Caitlin Waters @cait_waters

Thank You! Questions? Caitlin. e. waters@gmail. com Caitlin Waters @cait_waters