The Power of Promotional Products Advertising Specialties Impressions

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The Power of Promotional Products: Advertising Specialties Impressions Study 1

The Power of Promotional Products: Advertising Specialties Impressions Study 1

A Groundbreaking Research Study From ASI We’ll Reveal. . . • Statistics showing how

A Groundbreaking Research Study From ASI We’ll Reveal. . . • Statistics showing how advertising specialties influence end-users’ decisions • Powerful numbers that illustrate the staying power and number of impressions of popular advertising specialties • The Cost Per Impression of advertising specialties compared with other popular advertising media 2

You Will Leave With. . . • Solid ammunition to overcome 12 common end-buyer

You Will Leave With. . . • Solid ammunition to overcome 12 common end-buyer objections • Your own personal copy of the study 3

Survey Methodology • A team of interviewers surveyed businesspeople in four metro areas: New

Survey Methodology • A team of interviewers surveyed businesspeople in four metro areas: New York, Chicago, Los Angeles & Philadelphia • An online survey to additional end-users augmented the in-person survey • 618 completed surveys in all 4

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Solution 1—End-Users Remember the Brands on the Items They’ve Received 6

Solution 1—End-Users Remember the Brands on the Items They’ve Received 6

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Solution 2— 42% of end-users have a MORE favorable impression of an advertiser after

Solution 2— 42% of end-users have a MORE favorable impression of an advertiser after receiving the item 8

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Solution 3—Nearly 25% of end-users are MORE LIKELY to do business with the advertiser

Solution 3—Nearly 25% of end-users are MORE LIKELY to do business with the advertiser on the items they receive 10

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Solution 4—Most end-users have done business with the advertiser AFTER RECEIVING the item 12

Solution 4—Most end-users have done business with the advertiser AFTER RECEIVING the item 12

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Solution 5—Writing Instruments Are The Most-Recalled Promotional Item 14

Solution 5—Writing Instruments Are The Most-Recalled Promotional Item 14

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Solution 6—The Typical Promotional Product is Kept for 7 Months 16

Solution 6—The Typical Promotional Product is Kept for 7 Months 16

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Solution 7—End-users keep items that are USEFUL 18

Solution 7—End-users keep items that are USEFUL 18

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Solution 8—Bags are the most frequently used apparel item 20

Solution 8—Bags are the most frequently used apparel item 20

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Solution 9—Many Advertising Specialties Are Used Every Day 22

Solution 9—Many Advertising Specialties Are Used Every Day 22

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Solution 10—Promotional Products Deliver Significant Numbers of Impressions 24

Solution 10—Promotional Products Deliver Significant Numbers of Impressions 24

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Solution 11 -The Cost-Per-Impression of Advertising Specialties is a Fraction of a Cent 26

Solution 11 -The Cost-Per-Impression of Advertising Specialties is a Fraction of a Cent 26

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Solution 12—Advertising Specialties Deliver a Better CPI Than Virtually Any Other Media 28

Solution 12—Advertising Specialties Deliver a Better CPI Than Virtually Any Other Media 28

Cheat Sheet (Give This To Your Reps!) • 84% of end-users can name the

Cheat Sheet (Give This To Your Reps!) • 84% of end-users can name the advertisers on the items they receive • 62% have done business with the advertiser AFTER receiving the item • End-users keep products for 7 months • The average cost-per-impression of a promotional product = $0. 004 • The CPI for advertising specialties beats all forms of media (except billboards) 29

Educating the Industry and End-Buyers • Counselor Webinar www. asicentral. com/webinars • Study available

Educating the Industry and End-Buyers • Counselor Webinar www. asicentral. com/webinars • Study available on www. asicentral. com • Coverage in all 7 ASI magazines and ASI Radio • PR campaign in general business media • Seminars at 2009 ASI Shows • Presentation for end-buyers for distributors 30

The Power of Promotional Products: Advertising Specialties Impressions Study 31

The Power of Promotional Products: Advertising Specialties Impressions Study 31