The Power of Promotional Products Advertising Specialties Impressions

A Groundbreaking Research Study From ASI We’ll Reveal. . . • Statistics showing how

You Will Leave With. . . • Solid ammunition to overcome 12 common end-buyer

Survey Methodology • A team of interviewers surveyed businesspeople in four metro areas: New

Solution 1—End-Users Remember the Brands on the Items They’ve Received 6

Solution 2— 42% of end-users have a MORE favorable impression of an advertiser after

Solution 3—Nearly 25% of end-users are MORE LIKELY to do business with the advertiser

Solution 4—Most end-users have done business with the advertiser AFTER RECEIVING the item 12

Solution 5—Writing Instruments Are The Most-Recalled Promotional Item 14

Solution 6—The Typical Promotional Product is Kept for 7 Months 16

Solution 7—End-users keep items that are USEFUL 18

Solution 8—Bags are the most frequently used apparel item 20

Solution 9—Many Advertising Specialties Are Used Every Day 22

Solution 10—Promotional Products Deliver Significant Numbers of Impressions 24

Solution 11 -The Cost-Per-Impression of Advertising Specialties is a Fraction of a Cent 26

Solution 12—Advertising Specialties Deliver a Better CPI Than Virtually Any Other Media 28

Cheat Sheet (Give This To Your Reps!) • 84% of end-users can name the

Educating the Industry and End-Buyers • Counselor Webinar www. asicentral. com/webinars • Study available

The Power of Promotional Products: Advertising Specialties Impressions Study 31

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The Power of Promotional Products: Advertising Specialties Impressions Study 1

A Groundbreaking Research Study From ASI We’ll Reveal. . . • Statistics showing how advertising specialties influence end-users’ decisions • Powerful numbers that illustrate the staying power and number of impressions of popular advertising specialties • The Cost Per Impression of advertising specialties compared with other popular advertising media 2

You Will Leave With. . . • Solid ammunition to overcome 12 common end-buyer objections • Your own personal copy of the study 3

Survey Methodology • A team of interviewers surveyed businesspeople in four metro areas: New York, Chicago, Los Angeles & Philadelphia • An online survey to additional end-users augmented the in-person survey • 618 completed surveys in all 4

Solution 1—End-Users Remember the Brands on the Items They’ve Received 6

Solution 2— 42% of end-users have a MORE favorable impression of an advertiser after receiving the item 8

Solution 3—Nearly 25% of end-users are MORE LIKELY to do business with the advertiser on the items they receive 10

Solution 4—Most end-users have done business with the advertiser AFTER RECEIVING the item 12

Solution 5—Writing Instruments Are The Most-Recalled Promotional Item 14

Solution 6—The Typical Promotional Product is Kept for 7 Months 16

Solution 7—End-users keep items that are USEFUL 18

Solution 8—Bags are the most frequently used apparel item 20

Solution 9—Many Advertising Specialties Are Used Every Day 22

Solution 10—Promotional Products Deliver Significant Numbers of Impressions 24

Solution 11 -The Cost-Per-Impression of Advertising Specialties is a Fraction of a Cent 26

Solution 12—Advertising Specialties Deliver a Better CPI Than Virtually Any Other Media 28

Cheat Sheet (Give This To Your Reps!) • 84% of end-users can name the advertisers on the items they receive • 62% have done business with the advertiser AFTER receiving the item • End-users keep products for 7 months • The average cost-per-impression of a promotional product = $0. 004 • The CPI for advertising specialties beats all forms of media (except billboards) 29

Educating the Industry and End-Buyers • Counselor Webinar www. asicentral. com/webinars • Study available on www. asicentral. com • Coverage in all 7 ASI magazines and ASI Radio • PR campaign in general business media • Seminars at 2009 ASI Shows • Presentation for end-buyers for distributors 30

The Power of Promotional Products: Advertising Specialties Impressions Study 31