The Power of Partnerships Social Business Heino Kantimm

The Power of Partnerships & Social Business Heino Kantimm, Sustainability Operations, SAP AG & Designated Member of the Board of Directors of Star. Shea Ltd. , Ghana March 2012, Af. DB Partnership Forum, Tunis CON F IDEN TIAL

Successful Shea Project in Ghana Rural Women Benefit From IT-Supported Value Chain The Project Shea nut / butter value chain Connecting rural women to international markets through information technology, education and microfinance www. starshea. com Partnership with French NGO Pla. Net Finance Initially setup as three year project, ending 2011 Now: Social business according to Prof. Yunus and H. Reitz GCL consulted, Pla. Net Finance drives, SAP powers operation Impact 4500 women achieve income increase between 58 and 82%* SAP-TV Video SAP employees express pride that SAP is doing this External recognition * According to a case study from the Stanford Graduate School of Business, where the first 1500 women have been evaluated © 2011 SAP AG. All rights reserved. Confidential 2

Key Success Factors & Lessons Learned Two-way, high touch, corporate. NGO-partnership, focused on core competencies Social business works as an exit strategy for grant based projects © 2011 SAP AG. All rights reserved. Confidential 3

Opportunity for Scale and Replication "This is an important project. If this social business comes out successful, it will pave the way for many such social businesses in agriculture” (Muhammad Yunus) Professor Muhammad Yunus, Founder of the Grameen Bank and Nobel Peace Prize Laureate of 2006 © 2011 SAP AG. All rights reserved. Confidential 4

Thank You! Contact information: heino. kantimm@sap. com