The power of marketing obesity by Darshanee Amlani

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The power of marketing & obesity by Darshanee Amlani & Valentina M. Mueller

The power of marketing & obesity by Darshanee Amlani & Valentina M. Mueller

The problem: Childhood Obesity ● ● ● WHO: childhood obesity = one of most

The problem: Childhood Obesity ● ● ● WHO: childhood obesity = one of most serious public health challenges of 21 st century In 2010: WHO estimated 42 million children <5 y who are overweight Obese children > obese adults > increased risk of CVD, DM etc.

Why is nutrition a focus? ● ● an adaptable part of a multifactorial problem

Why is nutrition a focus? ● ● an adaptable part of a multifactorial problem change in eating habits, portion size, fashions… energy intake > energy expenditure WE have the power over it - or do we. . ?

Documentary ‘What the health’

Documentary ‘What the health’

‘Classic techniques’ to engage/ persuade children to eat unhealthy food - - emotions &

‘Classic techniques’ to engage/ persuade children to eat unhealthy food - - emotions & feelings (fun, humor, happiness, success, winning, popularity) Production techniques (animation, magic, catchy jingles & songs) Premium offers (give-aways, competition & prizes) Product endorsement by celebrities & children’s characters

In-School Advertising Several forms: - - direct advertising in school classrooms (via advertiser-sponsored video

In-School Advertising Several forms: - - direct advertising in school classrooms (via advertiser-sponsored video programming) indirect (via corporate-sponsored educational materials) product sales contracts school-based corporate-sponsored marketing research ads on school buses, in bathroom stalls

Pester Power = children influencing their parent's buying decisions - persistence nagging importance nagging

Pester Power = children influencing their parent's buying decisions - persistence nagging importance nagging

American Psychological Association

American Psychological Association

Do you think banning junk food ads would have any value?

Do you think banning junk food ads would have any value?

What is being done ● ● UK: sugar tax in 2018, healthier school meals,

What is being done ● ● UK: sugar tax in 2018, healthier school meals, tougher restrictions on tv and social media 'junk food' ads Canada (Quebec): has banned food ads aimed at under-13 s since 1980; has lowest rate of childhood obesity in Canada France: Soda tax has seen sales fall, now considering tax on fatty foods General changes worldwide: restrictions on advertising, improved nutrition labelling. . . BUT is this enough? and don't food companies just find other ways?

Other suggestions - Parenting Education: Influencing Children’s thinking Fat taxes? Requirement to include health

Other suggestions - Parenting Education: Influencing Children’s thinking Fat taxes? Requirement to include health information on alcohol & junk food advertising Statutory regulation - Limit( type of food, places, times, techniques) Prohibit Reduce incentives (taxes on advertising)

Sources ● ● ● https: //www. aph. gov. au/About_Parliament/Parliamentary_Departments/Parliamentary_ Library/pubs/rp/rp 1011/11 rp 09 http:

Sources ● ● ● https: //www. aph. gov. au/About_Parliament/Parliamentary_Departments/Parliamentary_ Library/pubs/rp/rp 1011/11 rp 09 http: //www. apa. org/topics/kids-media/food. aspx https: //youtu. be/o-MYKsuz. Sf. Y https: //youtu. be/0 bop 3 D 7 -d. DM http: //www. commercialfreechildhood. org https: //www. youtube. com/watch? v=Wpg 0 Sv. TYLA 4

Thanks for your attention : )

Thanks for your attention : )