The Power of Information Making Barclays UK customerobsessed

The Power of Information Making Barclays UK #customerobsessed Sarah Munro Head of Digital Identity October 2016

Ensuring customers trust us with their data is key 2 I QED Lunch Debate - Consumer Data in Financial Services I October 2016 I Confidential

Using our data internally to help our customers 3 I QED Lunch Debate - Consumer Data in Financial Services I October 2016 I Confidential

Using data to create personalised Prompts in Digital channels… We could help you get on the road with a personalised Barclayloan, up to £ 35000 Context specific prompts personalised to the individual, which seamlessly lead the customer into the buying journey 4 I QED Lunch Debate - Consumer Data in Financial Services I October 2016 I Confidential

…Which also join up with our colleagues to support effective conversations in traditional channels… 5 I QED Lunch Debate - Consumer Data in Financial Services I October 2016 I Confidential

Creating new services from data to help our customers 6 I QED Lunch Debate - Consumer Data in Financial Services I October 2016 I Confidential

Insights product continuum Small businesses Mid-Corporates § § § “Simpler” needs § Actionable insights § Low customization Large & Global Corporates Medium to complex needs Actionable insights and need for raw data Interactive output Bespoke to industry and configurable by client Live Barclays Local Insights Free and publically available Live Smart. Business Available for £ 4. 95 +VAT pm POC Market & Customer Insight Tiered pricing Live Barclays Identity Service 7 I QED Lunch Debate - Consumer Data in Financial Services I October 2016 I Confidential

Barclays Local Insights 8 I QED Lunch Debate - Consumer Data in Financial Services I October 2016 I Confidential

What our business customers had so far … … and what they now get with Smart. Business. Transactions page in Business Online Banking Smart. Business landing page 9 I QED Lunch Debate - Consumer Data in Financial Services I October 2016 I Confidential

Use Smart. Business to learn more about your business and customers Overview My Business My Customers Landing page with key information and metrics in one single view Trends and figures on incomings and outgoings Customer profile and spending behaviour 10 I QED Lunch Debate - Consumer Data in Financial Services I October 2016 I Confidential

Market & Customer Insight Market & Customer insights leverages Barclays unique data asset as a large issuer and acquirer to create a secure and powerful insights product. Customer insights Customer needs we fulfil: Visit Analyser § Customer age, income bracket, gender § Customer segments e. g. Students/family § Where do they live vs. spend § Brand association § By trip and over time § Channel, category etc. split § The product appeals to a wide variety of B 2 B and B 2 C businesses § It helps corporates understand more about their customers § For corporates with a retail footprint e. g. real estate, it offers deep insights into drivers of business Profile Time Segment Location Similarity index UK View Region View Site View Gap Analyser Market insights § Catchment(s), So. W, So. M, Penetration § Competitors lens by region, category § Shopper dist, trip, channel split, etc. § Brands outside of retail place § Drive times analysis § Category / competition view etc. § It offers insight into channel behaviour useful for both ecommerce and brick & mortar stores § For other kinds of retail focused corporates, it allows an assessment of attractiveness of opportunities e. g. whether to invest in retail menswear category for a commercial real estate company § It supports investment, divestment and development decisions for retail footprint Catchment Time Channel Location Drive times Relative index 11 I QED Lunch Debate - Consumer Data in Financial Services I October 2016 I Confidential Sales growth Sow So. M § Tiered pricing based on modules and level of customisation

Using our data to help customers create a digital identity - GOV. UK Verify § Our first foray into the digital identity market is as a provider to the UK Government § Barclays is one of 8 providers § We launched 2 nd March 2016 12 I QED Lunch Debate - Consumer Data in Financial Services I October 2016 I Confidential

How a Identity lead hub model could support PSDII and Open APIs IDP IDP 3 Independent hub 4 & 6 a 2 a & 6 b 1 5 The Process 1. Customer makes request to Money Supermarket (MS) to aggregate their data 2. MS connects to hub 3. The Hub asks the customer to authenticate with their Identity Provider (IDP) 4. The hub confirms the authentication to both MS and the customer’s bank (Barclays) 5. Barclays confirms the data sharing request with the customer 6. When confirmed Barclays shares the requested data with MS via the hub Potential Advantages • Puts the customer at the heart of the transaction • Drives a consent and control model • Provides standardisation for ID&V • Hub acts as intermediary between actors in the transaction, can also be used for sharing signals to keep the eco-system safe • Still uses standard API connections 13 I QED Lunch Debate - Consumer Data in Financial Services I October 2016 I Confidential

And finally … Our mission Society is facing a digital revolution which is transforming the lives and businesses of our customers and clients. We firmly believe that Barclays has a social and commercial responsibility to help customers and noncustomers to embrace the new and ensure that no one is left behind on the digital journey Barclays Annual Report 2015/16 14 I QED Lunch Debate - Consumer Data in Financial Services I October 2016 I Confidential

Thank-you 15 I QED Lunch Debate - Consumer Data in Financial Services I October 2016 I Confidential