THE PLACE TO INVEST AND GROW YOUR BUSINESS
THE PLACE TO INVEST AND GROW YOUR BUSINESS
Copenhagen Capacity DENMARK IS LOCATED IN NORTHERN EUROPE Denmark is a part of Scandinavia Copenhagen is the capital of Denmark Scandinavia: 25 million people Baltic Sea Region: 70 million people EU: 500 million people Copenhagen - the gateway to Scandinavia 2
Copenhagen Capacity COPENHAGEN - WHERE BUSINESS IS HOT AND LIFE IS COOL 3
Copenhagen Capacity COPENHAGEN OFFERS SOMETHING VERY UNIQUE Ease & flexibility Productive work culture Balanced lifestyle Leader in global growth sectors 4
COPENHAGEN -SYNONYMOUS WITH EASE AND FLEXIBILITY
Copenhagen Capacity A LEAN SOCIETY Lean is the Copenhagen way of life Establishing a business is easy Dialogue between lawmakers and businesses High quality and usability of public institutions A stable economy with low inflation Minimum administration costs No corruption Low administrative burdens for businesses 6
Copenhagen Capacity EASY TRANSLATES INTO WORLD-CLASS Easy to establish a business Easy to interact with government Red tape is at a minimum ”Denmark will be the best place in the world to conduct business over the next five years, 20082012. ” The Economist, July 2008 7
Copenhagen Capacity WORLD-CLASS LABOUR FLEXIBILITY “One of the most attractive aspects of Denmark’s business environment is its’ labour market—Denmark's "flexicurity model" has become the yardstick for reforms in other European countries in recent years. ” The Economist, June 2008 8
Copenhagen Capacity SETTING UP A BUSINESS IS EASY 9
A PRODUCTIVE AND INNOVATIVE WORK CULTURE
Copenhagen Capacity REDEFINING EFFICIENCY Employees take responsibility Result-oriented innovation Team performance Cross-functional orientation Deadline driven ”Denmark offers. . staff with a work ethic that is above what you normally expect, ” says Guy Auger, former manager of Dell A/S 11
Copenhagen Capacity TALENTED AND MOTIVATED WORK FORCE 12
Copenhagen Capacity TALENTED AND MOTIVATED WORK FORCE 13
Copenhagen Capacity A CULTURE THAT BREEDS EFFICIENCY ”In spite of the Danes working fewer hours, they are more productive. This is shown in the amount of profit we generate per working hour. It is three times higher here in Denmark, where we have a better educated and more motivated workforce” Pete George, Former Nordic President of CSC 14
Copenhagen Capacity A CULTURE THAT BREEDS EFFICIENCY 15
A BALANCED LIFESTYLE
Copenhagen Capacity ATTRACT TALENTED STAFF BY LOCATING YOUR COMPANY IN COPENHAGEN The ability to recruit and attract talented staff is crucial when locating your business. Copenhagen offers an advanced lifestyle that is highly attractive. 17
Copenhagen Capacity AN ADVANCED LIFESTYLE Flexible working hours Work/life balance Green metropolis An international hotspot for professionals Short commuting time 18
A LEADER IN GLOBAL GROWTH SECTORS
Copenhagen Capacity A LEADER IN… Biotech Medical technology Information and communication technologies Copenhagen is a leader due to a tradition of user focus in Design innovations and a decade-long Cleantech dedication to sustainable solutions 20
Copenhagen Capacity LIFE SCIENCE: MEDICON VALLEY Copenhagen and Southern Sweden One of the three leading life science clusters in Europe 155 (red) biotech & pharma companies 205 medtech companies Mature product pipeline 21
Copenhagen Capacity MEDICON VALLEY’S KEY RESEARCH AREAS Diabetes Applied neuroscience Cancer research Immunology and inflammation Personalised medicine 22
Copenhagen Capacity MEDICAL TECHNOLOGY – USER-DRIVEN INNOVATION High focus on user needs in product development has developed the industry New innovations are created by combining technologies within biotech and traditional medical technologies Denmark is the country in the world that produces most medical devices per capita. Source: www. medicoindustrien. dk 23
Copenhagen Capacity MEDICAL TECHNOLOGY – USER-DRIVEN INNOVATION Medical disposables Diagnostics and monitoring equipment Hearing aids Assistive technology Since 1985 Novo Nordisk, one of the world’s leading insulin producers, has been producing the novopen, which enables safe and precise insulin injection. 24
Copenhagen Capacity INFORMATION AND COMMUNICATION TECHNOLOGIES Long-time knowledge is used in the development of innovative solutions Utilise cross-sector teams, involve users and draw on strong design traditions ICT in Denmark: • Turnover 2009: € 22. 8 billion 25
Copenhagen Capacity INFORMATION AND COMMUNICATION TECHNOLOGIES Wireless technology development Photonics and semiconductors development Acoustics and nano/micro technology As of 2010, Denmark is the number two country when it comes to e. Software development readiness, according to the global rankings from the Economist Intelligence Unit 26
Copenhagen Capacity COPENHAGEN -A MAGNET FOR ICT FDI R&D Parent Firm Activity Year CSC New business innovation centre 2005 -06 Mozilla New R&D centre for software 2006 -07 Cisco Linksys New design centre for software 2007 -08 Deltek New ERP activities 2009 -10 Havok New research facility 2010 -11 Firm Activity No. of staff IBM Global shipping sw development 3. 500 CSC Global airline sw development 2. 500 Microsoft Global ERP sw development 1. 050 Siemens IT Solutions Global IT solutions 250 27
Copenhagen Capacity GREEN INDUSTRIES Globally competitive and highly innovative sector Public investment in R&D Energy consumption in Denmark has been constant from 1972 -2006, while the GDP has tripled. Today, Denmark and Japan are the two most energy efficient countries in the world Source: Economic office of the Danish Parliament 2007 28
Copenhagen Capacity GREEN INDUSTRIES Wind energy Smart grid Electric vehicles Smart home technologies Fuell cells and hydrogen Biomass, biofuel and biogas 720 green industry companies 46 knowledge institutions focus on R&D in environmental technologies The Technical University of Denmark is among the world’s leading universities in the field 29
Copenhagen Capacity DANISH DESIGN Human interface High level of quality and functionality Organic, playful and sophisticated INDEX is a worldwide design event organised in Copenhagen and supported by public and private partners. INDEX aims at improving life through design by presenting the best examples of design. “There is no doubt that we are looking to Scandinavia, and to Denmark in particular, for a new direction in the early 21 st century”. Penny Sparke, 2006, In a lecture at the Museum of Modern Art in New York 30
COPENHAGEN – A DYNAMIC BUSINESS HUB
Copenhagen Capacity HEADQUARTERS AND SHARED SERVICES CENTRES Best access to Scandinavia and the Baltic Sea region Largest recruitment base of highly skilled Danish and Swedish workers Most flexible labour market in the Nordic region, allowing companies to scale up and down easily Headquarters recently located in Denmark 32
Copenhagen Capacity SETTING THE SCENE FOR WORLD-CLASS R&D Close interplay with researchers and research institutions R&D incentives Largest pool of privately and publicly employed researchers in Scandinavia 12 universities and 8 science parks Cluster networks Excellent venture capital market 33
Copenhagen Capacity ADVANCED DISTRIBUTION SOLUTIONS Scandinavia's best distribution point Cost-attractive environment The fourth most efficient infrastructure in the world (IMD 2012) 34
Copenhagen Capacity PRODUCT DEVELOPMENT AND TESTING Danish consumers are the fastest in the world to adopt new products Tech-savvy consumers Optimal market size Work culture that supports innovation Sectors of importance: -Mobile / wireless solutions -Medical devices -Drug development -Fashion -IT 35
Copenhagen Capacity COPENHAGEN IS A PART OF THE ØRESUND REGION 3. 7 million inhabitants 1. 8 million active workers 8 th richest region in Europe 3 rd in Europe in terms of scientific output Copenhagen region: 2. 5 million people 36
Copenhagen Capacity EASY MARKET ACCESS Among Nordic airports, Copenhagen Airport has the most connecting flights to the Baltics. On average 8, 3 departures a day. In 2010 The Copenhagen Metro was awarded the world’s best metro due to high operating stability, high passenger satisfaction and innovative technology. Source: Copenhagen Airport, 2011 37
Copenhagen Capacity BEST AIRPORT IN NORTHERN EUROPE The World Airport Awards are the global benchmark of airport excellence and known in the travel industry as the Passenger's Choice Awards. The results are based on 12 million passenger surveys. 38
Copenhagen Capacity GLOBAL LEADER IN FLEXICURITY 39
Copenhagen Capacity NORDIC LANGUAGES IN THE METROPOLIS’ Copenhagen - the best combination of potential employees speaking the Nordic languages Danes - the most difficult employees to find in the other Nordic countries 40
Copenhagen Capacity DANES SPEAK FOREIGN LANGUAGES 41
Copenhagen Capacity DANES SPEAK ENGLISH 42
Copenhagen Capacity SPECIAL TAX SCHEME FOR KEY PERSONEL 31, 92 % personal taxation for expatriates and foreign researchers the first five years Approved researchers need not to be fully tax liable in Denmark. Approved researchers are not obliged to comply with remuneration requirements. 43
Copenhagen Capacity DANISH LABOUR COSTS ARE COMPETITIVE IN A WESTERN EUROPEAN CONTEXT 44
Copenhagen Capacity MONOCLE: COPENHAGEN THIRD MOST LIVABLE CITY Survey carried out by Monocle Magazine 2011 Parameters that contribute to Copenhagen's high ranking include: efficient public transport city airport extension contemporary statement buildings lining the harbour well developed bicycle lane network sophisticated café culture unhurried pace of life design and creativity ”There is something modern in the state of Denmark, ” writes Stuart Husband of Monocle Magazine 45
Copenhagen Capacity MERCER: COPENHAGEN - THE HIGHEST QUALITY OF LIVING Based on 2009 quality of living survey by Mercer Human Resource Consulting Copenhagen ranks no. 11 worldwide The 215 participating cities were evaluated on 39 different factors including the health sector, personal safety, health, education, economy, culture and leisure pursuits. 46
Copenhagen Capacity INCENTIVES From 2005 to 2010, Danish public research increased by 50 % compared to a 20 % increase in Sweden and Norway Political incentives such as the financial law agreement in 2005 and the globalisation agreement in 2006 have contributed to a doubling of the number of accepted ph. d applications R&D expenses in Denmark are fully tax-deductible A large number of funding projects such as the Danish National Advanced Technology Foundation, EUREKA, the Ministry of Science pre-project capital and the EU Seventh Framework Programme exsist. 47
Copenhagen Capacity INFRASTRUCTURE Often day-to-day delivery in Scandinavia The fourth most efficient infrastructure in the world (IMD, 2012) Direct flights from CPH airport to 140 destinations in the world (more than Stockholm and Oslo) Copenhagen/Malmö Port is one of the largest in Europe servicing 7, 800 vessels per year Januar 2011 24 HOURS DELIVERY TIME 48
Copenhagen Capacity RESEARCH & DEVELOPMENT Denmark belongs to the top five European countries in terms of R&D spending per capita Companies with R&D centres in the region: 31, 92 % personal taxation for expatriates and foreign researchers during their first five years in Denmark third best country among the OECD and BRIC nations measured on citations per publication according to NSI 2009 49
Copenhagen Capacity EDUCATION IN DENMARK Education is financed by the state no tutition fees The Øresund Region houses 12 universities and institutes of higher education representing 155, 000 students and 14, 000 researchers Educational focus on independence, creativity, communication and critical evaluation The highest completion of tertiary education among the Nordic countries in 2009 50
Copenhagen Capacity FDI – EUROPEAN CITIES & REGIONS OF THE FUTURE 2010/11 51
Copenhagen Capacity DENMARK IS DOING VERY WELL 52
Copenhagen Capacity SCANDINAVIA IS AN ATTRACTIVE MARKET 25 million people One of the wealthiest regions in the world with a combined GDP of more than USD 1100 billion in 2010 53
Copenhagen Capacity PROPERTY MARKET Increasing international investments Copenhagen has the cheapest prime office rents in Europe Copenhagen Locations “I definitely will not deny that this potentially is a very beneficial time to invest in Denmark. The prices have declined and there is a chance to make a good deal” - Morten Jensen, Senior Manager at KPMG’s department for Property & Enterprise. (Source: Børsen, 11. 01. 2010) 54
Copenhagen Capacity ATTRACTIVE CORPORATE TAXATION § Unique possibilities for joint taxation in groups of companies § Domestic withholding tax on inbound and outbound dividends to foreign parent companies is zero 55
Copenhagen Capacity DANISH TAX ON LABOUR BELOW EU AVERAGE 56
Copenhagen Capacity c. OPENhagen – THE NEW BRAND FOR COPENHAGEN Open for business Open for innovation Open for living Open for connections Open for sustainability Open for dialogue …open for you! Always open-minded and friendly, Copenhagen is much more than just another capital city. It’s your city. Copenhagen is open for you. 57
Copenhagen Capacity COPENHAGEN CAPACITY – WHO ARE WE? The Danish Capital Region’s inward investment agency With a mission to promote the region internationally with the aim of attracting and maintaining foreign companies The services are open to all foreign-owned companies, abroad as well as already located in Copenhagen We work free of charge The services include: business information access to an extensive network of consultants, authorities and businesses unbiased and unique cost calculation and location tools knowledge sharing and practical assistance during the entire investment process 58
Copenhagen Capacity COPENHAGEN CAPACITY ORGANISATION 59
Copenhagen Capacity BOARD OF DIRECTORS REPRESENTATIVES – POLITICAL COMMUNITY HANS TOFT REPRESENTATIVES – BUSINESS COMMUNITY HILDE FURBERG Mayor Gentofte Municipality European Senior Vice President, Genzyme A/S PETER KAY MORTENSEN THOMAS HOFMAN-BANG ABBAZ RAZVI JØRGEN BARDENFLETH PER SEERUP KNUDSEN JUKKA PERTOLA FRANK JENSEN OSCAR MOSGAARD Member of the Regional Council The Capital Region of Denmark President & CEO NKT Holding A/S CHAIRMAN PETER HØJLAND Managing director Transmedica Holding A/S Regional Councillor The Capital Region of Denmark Regional Councilor The Capital Region of Denmark Lord Mayor Copenhagen Municipality CEO Microsoft Danmark A/S CEO Siemens A/S Managing Partner FIH Partners A/S OLE SØBÆK, Regional Councilor The Capital Region of Denmark 60
Copenhagen Capacity WE HAVE THE COMPETENCIES TO ASSIST YOU… 263 successful investments projects 2004 -2011 30 -40 annual investment projects Experience from working with more than 500 investment projects during the last 17 years Extensive network within knowledge, business, location advisors, public authorities 53 employees with experience from different business sectors, consulting and management Winner of best FDI strategy by FDI Intelligence 2012 61
Copenhagen Capacity COPENHAGEN CAPACITY IS PRESENT IN ALL MAJOR MARKETS Life science: (South Korea, Japan, Germany) Entertainment : Headquarters & ICT: (UK, Germany, India, China, The Netherlands) Expand & Retain (Denmark) Cleantech: (USA, UK, Germany, Spain, Israel, The Netherlands ) 62
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