THE PIXIE BOOK VERSION OF MEDIA TECHNOLOGY Carsten
THE PIXIE BOOK VERSION OF MEDIA TECHNOLOGY Carsten Corneliussen, strategix. dk © 2002 - 2007 1
Værdikædekomplekset Denne præsentation er udarbejdet i forbindelse med et foredrag om ”Disruptions in media convergence” (2007), hvor de følgende slides er en ”pixie-bog” version med udgangspunkt i den klassiske broadcast medieværdikæde: indhold, distribution og forbrug. I realiteten er dog tale om et nyt værdikompleks, fordi indhold i digitalt format kan leveres både som traditionelt flow og som on demand på tværs af ”gamle” og nye netværk. Billedet her til højre viser hvordan de forskellige elementer hænger sammen i ”the big picture”. De enkelte elementer illustreres efterfølgende både vertikalt og horisontalt. Bemærk, at det er en meget simplificeret fremstilling og at formålet med denne præsentation er, at understøtte forståelsen for kompleksiteten i digitaliseringen i forbindelse med siden: Next Generation Networks på www. strategix. dk. Der er en masse forkortelser forskellige fagudtryk og begreber, som du med fordel kan slå op på Wikipedia, hvis du ikke er ekspert. strategix. dk © 2002 - 2007 2
This is what interests the consumer strategix. dk © 2002 - 2007 3
This is what the consumer is forced to understand FTA/STB USB/STB Pay/STB IDTV PVR LAN WLAN Modem MC IP x. DSL 2½G 3 G 4 G strategix. dk © 2002 - 2007 Wi. Fi spot 4
Content is what every broadcaster wants to sell the consumer Analog Digital These are the outlets… Satelite Cable www-dot-any Media Archives Players Formats strategix. dk © 2002 - 2007 5
DAB DTT Analog And these are the necessary technologies and networks HDTV Digital … for ownership of the customer! SMATV Satelite Cable LAN CATV WLAN www-dot-any Internet strategix. dk © 2002 - 2007 Players Formats BTV P 2 P Fiber UWB Wi. MAX Telecoms DMB Mobile DVB-H Wi. Fi spot Next Generation Network: Personal Network & Sensor strategix. dk © 2007 Networks 6
The classic broadcasting industry DAB DTT Analog FTA/STB HDTV USB/STB Digital SMATV Pay/STB IDTV Satelite PVR Cable CATV strategix. dk © 2002 - 2007 7
![The new [broadcast] opportunity (1) The Internet LAN WLAN www-dot-any Internet Fiber Modem MC](http://slidetodoc.com/presentation_image/c719fd07c8b433e21839b6d31d22515a/image-8.jpg "The new [broadcast] opportunity (1) The Internet LAN WLAN www-dot-any Internet Fiber Modem MC")
The new [broadcast] opportunity (1) The Internet LAN WLAN www-dot-any Internet Fiber Modem MC IP Players Formats BTV P 2 P UWB Wi. MAX x. DSL Telecoms strategix. dk © 2002 - 2007 8
![The new [broadcast] opportunity (2) Mobile www-dot-any Internet Players Formats Mobile DMB 2½G 3](http://slidetodoc.com/presentation_image/c719fd07c8b433e21839b6d31d22515a/image-9.jpg "The new [broadcast] opportunity (2) Mobile www-dot-any Internet Players Formats Mobile DMB 2½G 3")
The new [broadcast] opportunity (2) Mobile www-dot-any Internet Players Formats Mobile DMB 2½G 3 G DVB-H 4 G Wi. Fi spot Next Generation Network: Personal Network & Sensor Networks strategix. dk © 2002 - 2007 9
Content & Distribution Networks & Distribution DAB DTT Analog HDTV Consumer Electronics Free-to-air Community Networks FTA/STB USB/STB Digital SMATV Pay/STB IDTV Satelite PVR Cable & Satelite Operators Cable LAN CATV WLAN ISP www-dot-any Internet Fiber Modem MC IP strategix. dk © 2002 - 2007 Media Archives Players Formats BTV P 2 P UWB Wi. MAX x. DSL Telecoms 2½G DMB DVB-H Mobile 3 G 4 G Next Generation Network: Personal Network & Sensor strategix. dk © 2007 Networks Wi. Fi spot 10
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