The Open Connected TV OCTV project 20110828 Connected

The Open Connected TV (OCTV) project 2011/08/28

Connected TV: dream and reality The dream Connected TV: the means to provide the much soughtafter convergence between traditional broadcast television and various new forms of video delivery The reality The largely proprietary implementations of Connected TV impede the development of a promising new market of content, products, services and applications. The long path to the digital media age 2010/03/31 2

The OCTV goal The Open Connected TV (OCTV) project has the goal to develop a technical specification and an industry-grade implementation (platform) of OCTV that is based on international standards. The OCTV Specification will enable the creation and the OCTV Platform will accelerate the development of a broad market of products, content, services and applications designed to enrich one-way TV services with interoperable multichannel two-way content access and delivery. The long path to the digital media age 2010/03/31 3

The Open Connected TV specification The Open Connected TV (OCTV) specification supports interactive rich media streaming services in a plurality of application domains, e. g. to enrich one-way TV services with support to interoperable multichannel twoway content access and delivery, interactive video service on mobile networks etc. OCTV creates the conditions for the development of a global market for video services by providing a technical specification based on international standards and an industry-grade implementation of an Open Connected TV platform. The long path to the digital media age 2010/03/31 4

DMP – goals and results The Digital Media Project (DMP) was established on 1 st December 2003 with the mission to …promote continuing successful development, deployment and use of digital media that respect Creator and rights holders rights to exploit their works End user wish to fully enjoy the benefits of digital media Various value-chain player interest to provide products and services DMP has specified an “Interoperable DRM Platform” by Adopting most MPEG-21 technologies Adding a few that were missing Making an OSS implementation (Chillout®) The Digital Media Project status report 2010/10/24 5

Interoperable DRM Platform (IDP) specification v. 3. 3 # Title 1 Value-Chain Functions and Requirements 2 Architecture 3 Interoperable DRM Platform 4 Use Cases and Value Chains 5 Registration and Certification Authorities 6 Terminology 7 Reference Software 8 End-to-end Conformance 9 Mapping of Traditional Rights and Usages to the Digital Space The Digital Media Project status report 2010/10/24 6

IDP reference software Chillout software Devices LPD CPD TPD CCD EUD DMD RVD DID Do. ID CID Libraries P 2 P Auxiliary Core Media Framework OS + Java platform + dependencies The Digital Media Project status report 2010/10/24 7

An extended digital media platform Recent developments show that successful businesses can be built around proprietary ecosystems of services, content, devices and users The Digital Media Project (DMP) envisions a world of end-to-end interoperable digital media value chains serving the needs of a large number of users So far DMP’s focus has been the Digital Rights Management component of digital media value chains It is time for DMP to extend its coverage by enabling interoperable digital media value chains The Digital Media Project status report 2010/10/24 8

A collaborative project for a digital media platform Development of a commercial-grade implementation of an extended MPEG-M platform To speed up market friendly deployment of advanced multimedia services To be made available for exclusive use by DMP members who have contributed to its development P 21 -2: a digital media platform for the second decade of the 21 st century MPEG-M: a joint ISO/IEC/ITU standard called Multimedia Service Platform Technologies The Digital Media Project status report 2010/10/24 9

OCTV master plan Platform architecture and modules List of software modules assigned to P 21 -2 members Specification of development environment OS/platform Software language(s) Project design tools Repository P 21 -2 project manager overseeing Master plan execution Integration of contributed modules The Digital Media Project status report 2010/10/24 10

OCTV IPR/1 DMP members who wish to get a licence of the P 21 -2 software shall become P 21 -2 members and develop an agreed amount of P 21 -2 software Software modules developed by P 21 -2 members shall be assigned to DMP for free and integrated into the P 21 -2 platform DMP shall License the P 21 -2 platform for free to P 21 -2 members Not license the P 21 -2 platform to non-P 21 -2 members The Digital Media Project status report 2010/10/24 11

OCTV IPR/2 DMP shall license the P 21 -2 software for free according to a licence having the following as initial elements P 21 -2 software modules may be used for commercial purposes P 21 -2 software modules may be modified No right to further license P 21 -2 software modules other than to end user The task of obtaining licences of any patents relevant to the use of P 21 -2 software modules is the responsibility of P 21 -2 platform users The Digital Media Project status report 2010/10/24 12

OCTV IPR/3 DMP licenses current P 21 -2 members all past and current P 21 -2 releases P 21 -2 members discontinuing their P 21 -2 membership will not be eligible for licenses of subsequent P 21 -2 releases but will retain the previously obtained licences Upon decision of the its. General Assembly DMP may help P 21 -2 members negotiate licensing terms for patents relevant to the use of P 21 -2 software modules The Digital Media Project status report 2010/10/24 13

The first OCTV steps (Guangzhou, Oct. 2010) Use case adopted User selects content Resources may be protected or ad-supported Resources are streamed over DASH No payment involved (yet) Select technologies for P 21 -2 MPEG-M parts 2 and 4 Dynamic Adaptive Streaming over HTTP (DASH) for transport No service aggregation (yet) The Digital Media Project status report 2010/10/24 14

The 2 nd OCTV steps - Daegu Call for Participation issued The long path to the digital media age 2010/03/31 15

The 3 rd OCTV steps - Geneva First draft of OCTV spec adopted The long path to the digital media age 2010/03/31 16

The 4 th OCTV steps - Torino Second draft OCTV spec adopted OCTV test bed adopted The long path to the digital media age 2010/03/31 17