The New Rules of Storage Consumption Kyle Keller

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The New Rules of Storage Consumption Kyle Keller Kyle@purestorage. com © 2014 Pure Storage,

The New Rules of Storage Consumption Kyle Keller [email protected] com © 2014 Pure Storage, Inc. | 1

Pure Storage is Flash for the Enterprise Consistent performance 100% MLC Flash Less cost

Pure Storage is Flash for the Enterprise Consistent performance 100% MLC Flash Less cost than disk Inline deduplication & compression Mission-critical reliability 99. 999%, non-disruptive operations Scalable & compatible 10 100 s of TBs, Purity software © 2014 Pure Storage, Inc. | 2

Data Reduction Has Broken the Flash/Disk Price Barrier! Pure $/GB at avg cust data

Data Reduction Has Broken the Flash/Disk Price Barrier! Pure $/GB at avg cust data reduction rates at scale >$20 App. Flash lian ces Pure $/GB for capacity expansions at avg cust reduction rates $15 $/GB 3 -10 x HA USABLE W/ SW Data Reduction! $10 $8 $6 $5 $5 $5 $4 $4 $3 10/15 K HDD $1 SATA HDD $3 $2 2010 $2 $1. 5 2011 2012 $1 2013 Private and Confidential 2014 $1. 7 2015… © 2014 Pure Storage, Inc. | 3

Simplify Database Administration What if you never had to consider disk spindles in the

Simplify Database Administration What if you never had to consider disk spindles in the database design? Use Any Block Size Use Native or 3 rd Party File System Use Any Number of LUNs No RAID Decisions or Knowledge 4 K ? 8 K 16 K ISV • 4 K, 8 K, 32 K… • Same Pure Storage performance FS • Same Pure Storage performance No Caching / Tiering Worries • Always flash fast • Design around <1 ms IO • One big LUN • Several smaller LUNs • Same Pure Storage performance Easily Grow / Expand LUNs • Don’t worry about spindle layout when growing • No RAID calculations • No RAID customization for DB vs. logs vs. redo Simple Snapshots for Recovery • No pre-planning • Instant snaps & recovery © 2014 Pure Storage, Inc. | 4

Designed to Eliminate the Pain of RAID Traditional Array RAID 10 Group Available capacity

Designed to Eliminate the Pain of RAID Traditional Array RAID 10 Group Available capacity = RAID 1 Group Logs + RAID 5 Group Data + Temp DB Throughput requirement Map Latency requirement Pure Storage Flash. Array Disk TM Data Temp DB = Logs RAID - 3 D No RAID calculations. Ever. To Everything automatically protected with flash optimized RAID-3 D. © 2014 Pure Storage, Inc. | 5

Storage No Longer the Bottleneck for SQL Server Microsoft SQL Server 2012 on Windows

Storage No Longer the Bottleneck for SQL Server Microsoft SQL Server 2012 on Windows Server 2012 R 2, TPC-E like workload with 200, 000 users 3. 7: 1 Data Reduction Sub ms Latency Over 100 K IOPS Over 800 MBps Bandwidth © 2014 Pure Storage, Inc. | 6

Tons of Resources! Pure + Microsoft Crazy Demos: Cloning SQL Server Databases with Pure

Tons of Resources! Pure + Microsoft Crazy Demos: Cloning SQL Server Databases with Pure Storage: https: //www. youtube. com/watch? v=Z 77 kl 5 mr. R 94 Introduction to the Pure Storage VSS Provider for Microsoft Hyper-V: https: //www. youtube. com/watch? v=FF 3 AB 6 j. B 9 wk See more at: http: //www. purestorage. com/blog/pure-storage-microsoft-pure-businessimpact/#sthash. r. ULVPOe 6. dpuf Microsoft SQL Reference Architecture: http: //info. purestorage. com/WPSQLRef. Arch_Request. html Microsoft Windows Server 2012 R 2, Data Center Edition (64 -bit) Microsoft SQL Server 2012 Enterprise (64 -bit), Service Pack 1 Pure Storage Flash. Array 420 (FA-420) Purity Operating Environment 4. 0. 0 - See more at: © 2014 Pure Storage, Inc. | 7

Read and Follow! www. themicrosoftdude. com © 2014 Pure Storage, Inc. | 8

Read and Follow! www. themicrosoftdude. com © 2014 Pure Storage, Inc. | 8