The New Model for Corporate Social Responsibility CSR

The New Model for Corporate Social Responsibility (CSR) in Higher Education (HE) Nottingham Trent University By Songdi Li Free Slide. Salad Power. Point Template Copyright (C) Slide. Salad. com All rights reserved.

Outline Ø Research question Ø Background Ø CSR concept in HE Ø Rationale for CSR in HE Ø Principles of CSR in HE Ø CSR in HE functional areas Ø Impacts of CSR in HE Free Slide. Salad Power. Point Template Copyright (C) Slide. Salad. com All rights reserved.

Research question The literature has been either overlooked or not acknowledged conceptual and practical developments emerging since the millennium. This paper addresses this gap and focuses specifically on how CSR has been embraced by the higher education (HE) sector. . To explore the relationship between different CSR concepts To clarify the rationale for universities adopting CSR as a core operational principle Free Slide. Salad Power. Point Template Copyright (C) Slide. Salad. com All rights reserved.

Background 1950 -1960 s #1 Period of Introduction of CSR in the academic arena and corporate Evolution of the CSR concept philanthropy as CSR 1970 s #2 Period of rapid growth in the concept of CSR 1980 s #3 Period of empirical works to investigate the determinants and 00 on w ar ds 90 s 19 80 s 19 20 2000 onwards #5 19 0– 1 19 5 Period of CSR Practicing by Corporate 96 0 s 1990 s #4 70 s Period of Stakeholder Theory and Business Ethics Evolution of the concept CSR drawing on Bhaduri and Selarka (2016) consequences of CSR on corporate strategy Free Slide. Salad Power. Point Template Copyright (C) Slide. Salad. com All rights reserved.

CSR concept in HE ESD Universities can engage SD at four levels. (Van Weenen 2000) USR provides both practical and philosophical guidance for universities on how to engage with all its stakeholders. CSR 2. 0 in the HE HE guide a university in gaining competitive advantage through developing a reputation of CSR excellence (Sitnikov et al. 2017) University Social Responsibility (USR), CSR 2. 0 in HE, and Education for Sustainable Development (ESD) appear as a result. These concepts all in regards to blend CSR into the HE context, but, without distinguishing their similarities and differences of definitions, they could cause confusion to audiences. Free Slide. Salad Power. Point Template Copyright (C) Slide. Salad. com All rights reserved.

Rationale for CSR in HE Stakeholder needs The third mission Stakeholders have both the power and legitimacy to The most significant responsibility and the 'perennial' mission of a nation's universities and colleges is to act as a community builder and to offer education in the influence university behaviour. So, if stakeholders wish 01 04 universities must respond to publicly stated needs (Garde broadest sense to all citizens (Newman 1985) Sánchez 2013) and maintain close relationships that lead to Moral obligations mutual advantage Universities have civic responsibilities and moral obligations to society, with an implicit mission to influence and embed conventional thought (Battistoni 02 05 public reputation (Porter and Kramer 2006; Melewar and Akel 2005). . Free Slide. Salad Power. Point Template Compared to the more conventional profit-making organisation, (2015 ). Build public reputation securing competitive advantage and building their Follow new trends universities are more align with the trends proposed by Carroll and Hudson 1997). CSR strategy can be used by HEIs as a means of universities to be socially responsible entities, then Overcome CSR failures 03 06 University management teams tend to be naturally more aware of CSR issues and more likely to respond to these in their strategy-making. So they can overcome the CSR failures proposed by Visser (2012): Copyright (C) Slide. Salad. com All rights reserved.

Principles of CSR in HE Value creation #01 Making an economic profit not only for shareholders and executives, but also for the benefit of the society where a business operates. Environmental integrity #04 Build sustainable ecosystems that contain ecosystem protection, renewable resources and zero waste production Good governance #02 These value-creating activities can engage universities with the local community and create a better community environment. Values shaping #05 It is significant for universities to shape the ethical and moral values of their Societal contribution #03 employees, The value-creation activities can stakeholders regarding the enhancement engage universities with the local of citizens’ social awareness of building a community and create a better sustainable future. students, and external community environment. Free Slide. Salad Power. Point Template Copyright (C) Slide. Salad. com All rights reserved.

CSR in HE functional areas University Governance and Management 1 Responsible Campus 4 01 University’s organizational and managerial approaches towards social issues. Its commitment to individual, society and profession, and in the open and transparent environment. . Academic Service 2 How academic expertise is helping to come up with solutions for social issues. What does the university do? 02 05 Community Involvement 5 Universities create, disseminate and communicate selected CSR-related knowledge to the community. 03 06 Research 6 Teaching and Learning 3 Transfer knowledge to young people and cultivate talents, so that sustainable and responsible become crucial to the modern marketplace. Free Slide. Salad Power. Point Template 04 Building sustainable and responsible campuses which practice ethical, democratic and environmental behaviour. University research also starts noticing their impacts on CSR development, both scientific and academic pieces of research across various disciplines can play a part in the development of society and the promotion of human development via knowledge creation and innovation. Copyright (C) Slide. Salad. com All rights reserved.

Impacts of CSR in HE Organization HE Effects local community and the environment. Society Education and International HE Interacts with other research environment organizations to achieve HE Deliver CSR values and local and global development provides professional CSR with economy, society and training for its stakeholders, environment. integrating CSR concepts There is a two-way influence between internationalization and universities. into the curriculum When a university performs well regarding CSR, it causes positive results in all these four aspects. Conversely, if the university shows indifference to social issues and low interest in practising CSR initiatives, then it incurs repercussions. Sometimes, the negative aftermath can warn the university to be vigilant about incongruences and avoid being complacent. Free Slide. Salad Power. Point Template Copyright (C) Slide. Salad. com All rights reserved.

The New Model of CSR in HE A Model for CSR in HE drawing

References • AUN (2012). AUN USR & S: University Social Responsibility and Sustainability [online]. Available at: http: //www. aunsec. org/pdf/aunwebsite/usrsppocketbook. pdf [Accessed 26 February 2020]. • Battistoni, R. M. and Hudson, W. E. , 1997. Experiencing citizenship: Concepts and models for service-learning in political science. Stylus Publishing, LLC. • Bhaduri, S. N. and Selarka, E. , 2016, Corporate social responsibility around the world—An overview of theoretical framework, and evolution. In: Corporate social responsibility around the world—An overview of theoretical framework, and evolution. Corporate governance and corporate social responsibility of Indian companies. Springer, 2016, pp. 11 -32. • Carroll, A. B. , 2015. Corporate social responsibility (CSR) is on a sustainable trajectory. Journal of Defense Management, 5 (2), 1 -2. • Garde Sánchez, R. , Rodríguez Bolívar, M. P. and López-Hernández, A. M. , 2013. Online disclosure of university social responsibility: a comparative study of public and private US universities. Environmental Education Research, 19 (6), 709 -746. • Melewar, T. C. and Akel, S. , 2005. The role of corporate identity in the higher education sector. Corporate Communications: An International Journal, . • Newman, F. , 1985. Higher Education and the American Resurgence. A Carnegie Foundation Special Report. ERIC • Porter, M. E. and Kramer, M. R. , 2006. The link between competitive advantage and corporate social responsibility. Harvard Business Review, 84 (12), 78 -92. • Vallaeys, F. , 2014. University social responsibility: a mature and responsible definition. Higher Education in the World, 5, 88 -96. • Visser, W. , 2012. Practising social responsibility without the CSR label. The Guardian, 12. Free Slide. Salad Power. Point Template Copyright (C) Slide. Salad. com All rights reserved.