The New Game Plan Strategy Change techniques to

The New Game Plan Strategy: Change techniques to match a Shifting Market and win more business. Tactic #1: Focus on Price Improvements with Sellers to get building inventory to move. Tasks When Implement new Active Listing Grid to track your active listings, date of listing, expiration date, and price improvements. Benchmark for price improvements should be 25% of active listings over 30 days in age. Track Daily Roll up Weekly to RVP Hold separate weekly meetings with all listing sales associates to review individually their Weekly price trend analysis on each listing and local absorption rates. Conduct workouts, reveal obstacles, brainstorm solutions, set seller appointments, share success stories, etc. Call Sellers directly to set up appointments in the office. The call should only be for the purpose of getting the appointment. You will not be able to effectively get the right improvement over the telephone. Daily Conduct the Price Improvement workshop. This is NOT to be done in the weekly Sales Meeting. It requires a special two-hour session. Hold multiple times to cover office. By end of Jan Conduct reinforcing skills training (new dialogue for addressing seller concerns, Weichert Daily Tookit tips and dialogue, Weekly Training in the Sales Meeting, etc. ) Deliver the Seller Letter to arrange for a meeting on key developments in the market place with a 48 hour response. Follow up with Associates to ensure they’re calling the Seller. Monthly Overall Goal: Increase sales by 15% year over year. Demonstrate that Weichert inventory sells faster than the market.