The New Customer Path Aware Appeal Ask Act

Contents � 4 A’s to 5 A’s �Customer Path throughout the 5 A’s ◦

The A’s Rucker’s 4 A’s – Derived from AIDA Aware Attitude Appeal Act Again

The 5 A’s - AWARE �Aware – exposed to different forms of marketing ◦

The 5 A’s - Appeal �Appeal – the brands that were able to create

The 5 A’s - Ask �Ask – Out of curiosity, people tend to consult

The 5 A’s - Act �Act – This is where brands will push their

The 5 A’s - Advocate �Advocate – Happy customers will happily refer the products

The UNIQLO Experience �I was curious of where my brother bought his cool shirt!

The UNIQLO Experience �I called my brother and asked if there other good brands

The UNIQLO Experience �It didn’t stop there! When I got back to the hotel,

The UNIQLO Experience – The BEST PART �I got to buy more stuff and

Slides: 15

Download presentation

The New Customer Path Aware, Appeal, Ask, Act and Advocate

Contents � 4 A’s to 5 A’s �Customer Path throughout the 5 A’s ◦ Stages of each A �Driving Awareness to Advocacy: O 3 Zone �The UNIQLO Experience

The A’s Rucker’s 4 A’s – Derived from AIDA Aware Attitude Appeal Act Again Ask Act Advocate 5 A’s

Rucker’s 4 A’s �Aware – Customers learn about a brand �Attitude – Like or dislike the brand �Act – Decide whether to purchase it �Act Again – Decide whether the brand is worth a repeat to purchase

The 5 A’s - AWARE �Aware – exposed to different forms of marketing ◦ Experience. I HAVE TRIED THIS PRODUCT BEFORE AND… ◦ Marketing Communications. B E A M MEANS SMILE… ◦ Advocacy of others. ONLY RED TOUCHES OUR LIPS…

The 5 A’s - Appeal �Appeal – the brands that were able to create an positive effect ◦ Through Marketing Communications ◦ Continuous/ innovative repositioning ◦ Examples: �Apple Products �Belo Medical Group

The 5 A’s - Ask �Ask – Out of curiosity, people tend to consult from different people or gather comparison �Gathering from community ◦ Digital Information ◦ Physical Information �Vios, Accent or City? �Iphone X, Samsung Note 8 or Huawei Mate 10

The 5 A’s - Act �Act – This is where brands will push their product and promote postpurchase or after-sales services. ◦ Customer Care ◦ Examples. �Toyota �Our Best Friends! Globe and Smart!

The 5 A’s - Advocate �Advocate – Happy customers will happily refer the products they bought. Or, they will buy the product again ◦ Examples �Starbucks �Under Armour

The 5 A’s

The O Zone (O 3)

The UNIQLO Experience �I was curious of where my brother bought his cool shirt! He told me he bought it in a Japan store called UNIQLO. AWARE + APPEAL �Few months after, I went to Japan and I saw the small UNIQLO store. I went inside and saw shirts that I found interesting. APPEAL

The UNIQLO Experience �I called my brother and asked if there other good brands that I should checkout. ASK �He told me that I shouldn’t bother looking for other brands and UNIQLO is very complete. So without any question, I bought shirts and pants. ACT

The UNIQLO Experience �It didn’t stop there! When I got back to the hotel, my dad was interested in the pants that I bought. I went back to the store with my dad and he bought some pants. ADVOCACY

The UNIQLO Experience – The BEST PART �I got to buy more stuff and my dad paid for it! �Thank you for your time!