The network rewrites the catalog Lorcan Dempsey University

The network rewrites the catalog Lorcan Dempsey University of Virginia Libraries April 26 2007

Overview Part 1 Part 2 Part 3 2

1 The network rewrites behaviors 3

§ Workflow § Attention § Gravity: the long tail 4

~18 months old No Face. Book, My. Space Library? 5

University of Minnesota http: //www. lib. umn. edu/about/mellon/KM%20 JStor%20 Presentation. pps 6

Chris Beckett http: //www. scholinfo. com/presentations/2006/8/10/the-new-world-order-in-collection-development-the-commercial-perspective. html 7

Database > website > workflow 8

Self assembled digital identity Prefabricated (e. g. CMS) 9

Then: The user built workflow around the library Now: The library must build its services around user workflow • Get into the flow • Disclose into other environments 10

Then: Resources scarce, attention abundant Now: Attention scarce, resources abundant • Competition for attention 11

The long tail: manage attention? Systemwide efficiences Aggregation of supply • Unified discovery • Low transaction costs Aggregation of demand • Mobilize users • Brand Impact? 12

2 A webscale library experience 13

A library experience which matches the experience of the web? 14

? Comprehensive: unified discovery: its all there (e. g. Google, Amazon) In the flow: disclosed into research and learning workflows (toolbars, apis, …) Telescopic: a personal to global traverse (e. g. delicious) Low transaction costs: A short path between discovery and fulfilment (e. g i. Tunes, Google, Amazon, . . ) Network: navigable knowledge patterns: a rich texture of suggestion (e. g. …. ) Reflexive: adapt based on aggregate intention/attention (e. g. page rank, people who read this, personalize, . . ) 15

? Comprehensive: unified discovery: its all there (e. g. Google, Amazon) In the flow: disclosed into research and learning workflows (toolbars, apis, …) Telescopic: a personal to global traverse (e. g. delicious) Low transaction costs: A short path between discovery and fulfilment (e. g i. Tunes, Google, Amazon, . . ) Network: navigable knowledge patterns (e. g. …. ) Reflexive: adapt based on aggregate intention/attention (e. g. page rank, people who read this, personalize, . . ) 16

stewardship high low Books Journals low Open source software Newsgroup archives Research and learning materials high Special collections uniqueness Newspapers Gov. docs CD, DVD Maps Scores Freely-accessible web resources • e. Prints/tech reports • Learning objects • Courseware • E-portfolios • Research data Rare books Local/Historical newspapers Local history materials Archives & Manuscripts, Theses & dissertations 17

Catalog Metasearch Resolver Print Licensed ILS Repositories … Digital ERM Knowledgebase Research & learning outputs Repositories … 18 …

User environment Switch: delivery, routing, resolution … Management environment 19

? § § Primo, Encore, …. Metasearch? Local loading Google scholar, Scopus, Worldcat, …. 20

? Comprehensive: unified discovery: its all there (e. g. Google, Amazon) In the flow: disclosed into research and learning workflows (toolbars, apis, …) Telescopic: a personal to global traverse (e. g. delicious) Low transaction costs: A short path between discovery and fulfilment (e. g i. Tunes, Google, Amazon, . . ) Network: navigable knowledge patterns (e. g. …. ) Reflexive: adapt based on aggregate intention/attention (e. g. page rank, people who read this, personalize, . . ) 21

Personal Workflow RSS, toolbars, . . Network level workflow Google, … Institutional Workflow Portals, CMS, IR, … Consumer environments Management environment Bought Licensed Faculty& students Digitized 22 Integrated local user environment? Library web presence Resource sharing, … library … Aggregations Resource sharing

23

24

25

26

27

28

29

30

? Comprehensive: unified discovery: its all there (e. g. Google, Amazon) In the flow: disclosed into research and learning workflows (toolbars, apis, …) Telescopic: a personal to global traverse (e. g. delicious) Low transaction costs: A short path between discovery and fulfilment (e. g i. Tunes, Google, Amazon, . . ) Network: navigable knowledge patterns (e. g. …. ) Reflexive: adapt based on aggregate intention/attention (e. g. page rank, people who read this, personalize, . . ) 31

University of Washington on World. Cat. org (screen shot) 32

Holdings: Local, Group, Global Univ Washington collections Summit collections World. Cat 33

Detailed record – item held by UW 34

Personal and social 35

? Comprehensive: unified discovery: its all there (e. g. Google, Amazon) In the flow: disclosed into research and learning workflows (toolbars, apis, …) Telescopic: a personal to global traverse (e. g. delicious) Low transaction costs: A short path between discovery and fulfilment (e. g i. Tunes, Google, Amazon, . . ) Network: navigable knowledge patterns (e. g. …. ) Reflexive: adapt based on aggregate intention/attention (e. g. page rank, people who read this, personalize, . . ) 36

37

38

Detailed record – request item 39

Request handled locally 40

Item not held by UW or Summit 41

Article citations 42

Article citations 43

? Comprehensive: unified discovery: its all there (e. g. Google, Amazon) In the flow: disclosed into research and learning workflows (toolbars, apis, …) Telescopic: a personal to global traverse (e. g. delicious) Low transaction costs: A short path between discovery and fulfilment (e. g i. Tunes, Google, Amazon, . . ) Network: navigable knowledge patterns: a texture of suggestion (e. g. …. ) Reflexive: adapt based on aggregate intention/attention (e. g. page rank, people who read this, personalize, . . ) 44

Social network? § § ‘Expert’ Programmatic ‘Crowdsourced’ Use (intention/attention) 45

46

47

48

49

50

51

52

53

54

55

56

57

? Comprehensive: unified discovery: its all there (e. g. Google, Amazon) In the flow: disclosed into research and learning workflows (toolbars, apis, …) Telescopic: a personal to global traverse (e. g. delicious) Low transaction costs: A short path between discovery and fulfilment (e. g i. Tunes, Google, Amazon, . . ) Network: navigable knowledge patterns (e. g. …. ) Reflexive: adapt based on aggregate intention/attention (e. g. page rank, people who read this, personalize, . . ) 58

3 Some current catalog responses 59

§ § Local Discovery Environments Shared Discovery Environments Syndicated Discovery Environments Leveraged Discovery Environments 60

Local Discovery environment § Some (not necessarily aligned) motivations § Make data work harder § Integrate access to locally managed resources § Escape from ILS limitations § § § NCSU Rochester SOLR Worldcat 2. 0 Primo Encore … 61

Shared discovery environment § Increase impact § Create gravitational pull § Aggregate demand supply § Reduce costs § § Summit Ohio. Link Libraries Australia …. 62

Some comments § Integration of discovery to delivery becoming essential § A move to shared environments seems more likely with increased ability to ‘view’ different levels § Increased gravitational pull: greater use of collections § Growing evidence 63

Syndicated discovery experience § Syndicate data or service or links 64

Some remarks § Syndication of data now common among data providers § Routing issue for non-unique materials § Resolution services § Worldcat and other union catalogs § Libraries exposing licensed content holdings interesting § Google Scholar 65

§ Service disclosure of growing importance § § § § APIs Web services Portlets HTML fragments – ‘search boxes’ Toolbars Widgets, extensions, … RSS Interesting project: Sakaibrary § Slower to develop than expected? 66

The Leveraged discovery experience § In some ways the most interesting § Use another discovery service to connect back to your resources § Compare to the situation with article databases and resolvers 67

68

69

Some remarks § Some of these are toy-like now, but indicate a direction § Increased capacity to ‘sense’ structure (microformats) will improve ability. 70

71