The Nature of Fashion Unit 1 The Nature
- Slides: 45
The Nature of Fashion Unit 1
The Nature of Fashion • FASHION INVOLVES: – The clothes we wear – The dances we dance – The cars we drive – The way we cut our hair
The Nature of Fashion • Fashion – the style or styles of clothing and accessories worn at a particular time by a particular group of people. • FASHION CONVEYS A MESSAGE
The Nature of Fashion • Customer – Potential purchaser of goods Consumer – user of goods or services
The Nature of Fashion • Consumers decide what the fashions will be by accepting or rejecting the styles that are offered.
The Nature of Fashion • Style – is the a characteristic or distinctive appearance of a garment – the combination of features that makes it unique and different from other garments. • T-shirt vs. silk blouse
The Nature of Fashion • Some people adopt a style that becomes their own personal style.
The Nature of Fashion Some styles are period styles: • Early 1900’s GIBSON GIRL • 1920’s FLAPPER ERA
The Nature of Fashion • Fashion is a style that gains some popular acceptance. It remains a fashion only as long as it is accepted.
The Nature of Fashion • High Fashion - Those styles or designs accepted by a limited group of fashion leaders – the elite who are the first to accept fashion change • Haute–couture – (oat-koo-tour) french term for high fashion
The Nature of Fashion • Mass fashion or volume fashion – consists of styles that are widely accepted. Moderate to low prices
The Nature of Fashion • DESIGN – A specific version or variation of a style Ex. Style – sweatshirt Design – neckline, pockets
The Nature of Fashion • To identify the different designs, retailers assign it a style number or number Issuing Style Numbers When You Start a New Clothing Line https: //thedomesticdiva. wordpress. com/2008 /06/16/issuing-style-numbers-when-you-starta-new-clothing-line/
The Nature of Fashion • TASTE – refers to prevailing opinion of what is and what is not attractive and appropriate for a given occasion. • Timing plays a part in what is considered good or bad taste
The Nature of Fashion • FASHION HAS A CYCLICAL COURSE!!! – Rise Stage – daring and dubious – Culmination stage – gradually accepted, widely accepted – Decline stage – gradually discarded
The Nature of Fashion CLASSIC – is a style or design that satisfies a basic need and remains in general fashion acceptance for an extended period of time. • Classic: Ex Chanel suit, blazers, turtlenecks, loafers, overalls
Famous Classics
The Nature of Fashion • FAD – a short lived fashion MOST FADS COME AND GO IN A SINGLE SEASON Ex Punk hair do • Nehru collar
The Nature of Fashion • FOUR COMPONENTS OF FASHION: – Silhouette – Details – Texture – Color
The 1 st Component of Fashion • Silhouette – overall outline or contour 3 BASIC FORMS • Straight or tubular • Bell-shaped or bouffant • Bustle or backfullness
The 2 nd Component of Fashion • DETAILS – the individual elements that gives a silhouette its form or shape. These include trimmings, skirt, and pant length and width, shoulder, waist and sleeve treatment
Short Skirt Long Skirt
Classic Cut Slim Cut
Skinny Jeans Boot leg Jeans
The 3 rd Component of Fashion TEXTURE – the look and feel of material Chiffon Corduroy Leather Suede
Chiffon Leather
The 4 th Component of Fashion COLOR – Major consideration for apparel selection, advertising, packaging and store decor
Spring Fashion Week 2015
Principles of Fashion Consumers establish fashions by accepting or rejecting the styles offered.
Principles of Fashion • Fashions are not based on price. • Successful fashions are found at every price level; not just expensive ones
Principles of Fashion • Fashions are evolutionary not revolutionary • Fashion change comes as a result of gradual movements from one season to the next.
Principles of Fashion • No amount of sales promotion can change the direction in which fashions are moving • Ex Women stopped wearing fashionable hats in the 1960’s
Principles of Fashion • All fashions end in excess. Ex 18 th century hoopskirts ballooned out over 8 feet wide.
Principles of Fashion • Marketing of apparel and accessories to the ultimate consumer. • Marketing – a total system of business activities designed to plan, price, promote and place (distribute) products and services to present and potential customers. • THE 4 P’S
Principles of Fashion • Fashion Business – any business concerned with fashion goods or services.
What jobs can you think of in the Fashion Industry?
- All fashions end in excess
- Unit 6 review questions
- Unit 8 fashion and design ielts answers
- Fashion word formation
- Unit fashion
- Nature and nature's law lay hid in night
- Nature nature controversy
- Hát kết hợp bộ gõ cơ thể
- Frameset trong html5
- Bổ thể
- Tỉ lệ cơ thể trẻ em
- Chó sói
- Glasgow thang điểm
- Hát lên người ơi alleluia
- Các môn thể thao bắt đầu bằng tiếng bóng
- Thế nào là hệ số cao nhất
- Các châu lục và đại dương trên thế giới
- Cong thức tính động năng
- Trời xanh đây là của chúng ta thể thơ
- Cách giải mật thư tọa độ
- Phép trừ bù
- độ dài liên kết
- Các châu lục và đại dương trên thế giới
- Thơ thất ngôn tứ tuyệt đường luật
- Quá trình desamine hóa có thể tạo ra
- Một số thể thơ truyền thống
- Cái miệng bé xinh thế chỉ nói điều hay thôi
- Vẽ hình chiếu vuông góc của vật thể sau
- Thế nào là sự mỏi cơ
- đặc điểm cơ thể của người tối cổ
- Thế nào là giọng cùng tên
- Vẽ hình chiếu đứng bằng cạnh của vật thể
- Vẽ hình chiếu vuông góc của vật thể sau
- Thẻ vin
- đại từ thay thế
- điện thế nghỉ
- Tư thế ngồi viết
- Diễn thế sinh thái là
- Các loại đột biến cấu trúc nhiễm sắc thể
- Các số nguyên tố là gì
- Tư thế ngồi viết
- Lời thề hippocrates
- Thiếu nhi thế giới liên hoan
- ưu thế lai là gì
- Hươu thường đẻ mỗi lứa mấy con
- Sự nuôi và dạy con của hổ