The Multidimensional Tourism Institute MTI Finland Map Google

The Multidimensional Tourism Institute (MTI)

Finland Map: Google

Summer brings light into our minds Photo: Visit FInland

Autum enrich our creativity Photo: Visit FInland

We gain inspiration from the arctic magic Photo: Visit FInland

Spring brings new energy Photo: Visit FInland

• • • the northernmost part of Finland 100 000 square km = 1/3 of Finland 185 000 inhabitants = 5 % of Finnish inhabitants 200 000 reindeer = 99 % of Finnish reindeer 1 Santa Claus (the one and only one) Photo: Visitrovaniemi Picture: Visit FInland Lapland

Tourism in Lapland • Direct tourism income (2011) 600 M€ • Direct tourism employment (2011) 5 000 FTE • Registered accommodation nights 2 399 292, 41% foreign accommodation nights (2012)* • Small or medium-sized enterprises • Explicit revenue of tourism might rearch 50 % in some municipalities Photo: Visitrovaniemi * Source: Regional Council of Lapland

Tourism in Lapland • 1 Million Christmas tourists, 400 000 in Rovaniemi annually • Emphasis on nature-based tourism all year round • Regional centres, ski resorts and rural periphery • Nature conservation areas are very large (9 % of the total Finnish land mass)

Tourism in Lapland UK Russia Germany France Norway Netharlands Japan Switzerland Italy Registered overnights Source: Statistics Finland

Tourism in Lapland

Tourism in the North Arctic environment • Special nature, climate, distances etc. Barents Region • Yet globally unknown as a tourism destination • Co-operation: best practises, research, knowledge, education etc. Map: The Norwegian Barents Secretariat

The Multidimensional Tourism Institute (MTI) Vision The leading expert of tourism and hospitality industry at the Arctic region. Unique combining • tourism education in all dimensions • academic research • customer-oriented services and innovative development

The Multidimensional Tourism Institute (MTI) Hospitality • Encourages cooperation • Positive and safe experiences • Arctic hospitality Responsibility • Economical responsibility • Ecological responsibility • Cultural responsibility • Social responsibility • Political responsibility

The Multidimensional Tourism Institute (MTI) • The most extensive supply of tourism education nationwide • In the heart of Finland’s tourism “laboratory” • Unique organization structure • Close co-operation with society • Extensive library collections in the field Photo: Visitrovaniemi

MTI in numbers • Founded in 2009 in Rovaniemi, Finland • Four sites: Rovaniemi (2), Kittilä, Sodankylä • Around 120 personnel; distributed as follows: • Lapland University of Applied Sciences 45 • University of Lapland 17 • Lapland Tourism College 60 • Around 1, 200 students: • Lapland University of Applied Sciences 480 • University of Lapland 150 • Lapland Tourism College 700 • Turnover in 2012 approximately 12. 5 million euros

Education at MTI • Different study programmes with individual learning objectives • Students always graduate from just one of these three institutions Added value for students • Cross-selectable studies • Common studies • Visitor lecturers • Project studies in contact with working life • Latest information used in studies

Degrees and Educational Paths

Research at MTI • Scientific, applied and practice-oriented research • • • sustainable regional and nature-based tourism cultural and social research on tourism and hospitality responsible tourism practices tourism foresight regional impacts of tourism services and experience industry safety and security in tourism cross-border and interregional tourism development Latest research findings used in studies and development projects

Services • • • Research, development and innovation services Education and expert services Project planning, preparation and implementation Career and work life services Learning restaurants Oppipoika & Oppikuppi

International co-operation • BART - Public-Private Partnership in Barents Tourism, 2007 -2013 • Improving interregional tourism co-operation in the Barents Region • Action Plan for Barents Tourism • NETOUR - Network for Excellence through Organizations and Institutions in Russia, 2013 • Developing and sustaining the tourism sector in Russia • Tourism Safety and Security system in Lapland • European Dimension (internationalization) (2012 -2013) • Best practises from Finland to Montenegro

MTI organization

Operation and collaborators

Lapland University Consortium (LUC) • Strategic alliance composed of • University of Lapland • Lapland University of Applied Sciences • A joint innovation program • Defined areas of educational resposibility • Joint units: • • Multidimensional Tourism Institute for Northern Culture LUC Library LUC Support Service Centre

Thank you!