THE MARKETING MIX WORKSHEET THE 4 PS AND
- Slides: 10
THE MARKETING MIX WORKSHEET
THE 4 PS AND 2 CS OR “THE MARKETING MIX AND THE 2 CS”
regulato ry Environmental Factors: 3 promotio ic ec n g on lo o n om h ic tec al Slide soci Marketing Mix: Controllabl e BMI 3 C price consum place er etiti comp ve al product
THE 4 PS AND 2 CS product price place promotion consumer 4 BMI 3 C Slide competition
THE 4 PS AND 2 CS product price place promotion consumer competition The product is a good, service, idea, or event to satisfy the consumer’s needs. 5 BMI 3 C Slide Examples?
THE 4 PS AND 2 CS product price place promotion consumer The price is what is exchanged for the product, usually money. 6 BMI 3 C Slide competition
THE 4 PS AND 2 CS product price place promotion consumer The place is a means of getting the product into the consumer’s hands. competition 7 BMI 3 C Slide Examples?
THE 4 PS AND 2 CS product price place promotion consumer Promotion is the means of communication used by the seller to inform the buyer. competition 8 BMI 3 C Slide Examples?
THE 4 PS AND 2 CS place promotion consumer competition BMI 3 C The consumer is the individual or group of individuals who may use your product. 9 price Slide product
THE 4 PS AND 2 CS product price place promotion consumer The competition is other firms that could provide a product similar to yours. competition 10 BMI 3 C Slide Who competes with Nike? Pepsi? Mc. Donalds? Ford?