The marketing mix Must understand the 4 ps

The marketing mix • Must understand the 4 ps • Should explain the 4 ps of Pepsi • Could create a marketing mix for your chosen product

Starter – on whiteboards • What might marketing mean?

Definition • Marketing is the process of finding out customers’ needs and satisfying them! • Businesses use something called the 4 Ps to help them meet their customers’ needs

How will you set the price? • Low Skimming or high? • Penetration why? Colour, shape/size, features, USP. . . The 4 Ps • • Celebrity endorsement Advertisements Sponsorship Special offers Celebrity endorsement Where will it be sold? Online What areas?

Starter – Mcdonalds video What did Mcdonalds do to the ‘Product’ for the Indian people and the Mexicans? What did Mcdonalds do to the ‘Price’ for the Chilean people? What did Mcdonalds do to ‘Place’ for the French and Chinese people? What promotions do Mcdonalds have in general?

Segway board – Think, pair, share Product Place Describe how each P might meet customers’ needs? What’s the most important P for Segways? Price Promotion

Pepsi – pair task Product ________________________ Place 10 minutes What have Pepsi done for each P to try and meet their customers needs and wants? Price ________________________ Promotion ________________________ ________________________ Challenge: In your opinion, explain what their strongest P is and why?

Pepsi – pair task Product: Unique taste, strong brand, attractive, available in bottles too Place: available worldwide, customers can easily get hold of it, newsagents, supermarkets etc. What have Pepsi done for each P to try and meet their customers needs and wants? Price: competitive price, same as competitors, not too high or too low Promotion: Celebrity endorsements from footballers, singers

Group task - You will create a marketing mix for a drink/chocolate of your choice! 25 minutes Feedback/present Challenge: On the back of your A 3 page, explain which P you think will lead to the success of your product and why?

Pair task (20 mins) – Choose one task 1. You are selling boots to female adults. Develop a marketing mix for your target market. 2. You are selling computer games to teenage boys, develop a marketing mix for your target market. 3. You are selling chocolate to kids aged 5 -10, develop a marketing mix for your target market. Challenge For your target market: Explain which P is probably the most important and why? Explain which P is probably the least important and why?

Plenary - 4 ps song 1. 27 https: //www. youtube. com/watc h? v=z. FENz_nnrq 8