The Marketing Exchange What is marketing Marketing is

The Marketing Exchange

What is marketing? Marketing is the: Activity, Set of institutions, Processes For Creating, Communicating, Delivering and Exchanging offerings that have value for: (1) Customers (Employers) (2) Clients (Employees) (3) Partners (Supports) (4) Society at Large (Everyone)

Is Marketing in Supported Employment - Sales? Definition of sales: The exchange of a product for money.

Marketing in supported employment is: �How business is conducted �How relationships are created

Value, Quality, Accountability, Customer Service, Follow-up, Dependability…

Job Analysis Use this tool to determine if the right placement has been made.

Reaching employment outcomes with appropriate placements Getting the word out

Networking � Know economic trends – Economic Development Board, Local News, Business Leadership Network, Business Luncheons, Young Business Professionals, Employment Resource Centers, Disability Navigators � Company Trends – Who’s hiring? Who’s coming to town? Fortune Magazine, Wall Street Journal, Military News, Internet sites specific to community growth

The tools of the trade: Brochures, business cards, website, social media- facebook, twitter, Linked In, email marketing, database of contacts as a method for keeping track of potential employers and ability to send follow up email, letters, on professional letterhead

Professionalism is the key… � Dress � Knowledge – Yours and theirs � Marketing Materials � Communication – LISTEN! � Keep it simple � Dispel Myths � Be sharp!

How important is workplace culture? � Culture is…People’s shared values, attributes and experiences that validate them. � Workplace Culture …An organization’s culture is made up of all of the life experiences each employee brings to the organization. � Diversity… creates the right mix to achieve success in the workplace.

Job Development with the potential employee… � Be organized – Have a planned route, developed by the client � Try to pre-arrange meetings by utilizing the contact names you have acquired from your marketing efforts � Have client send follow up letters – use regular mail!

Marketing Results… � It takes a team. Collaboration is a structured process where two or more people work together toward a common goal � It should be creative in nature � Educate Employers � It should be active sharing of knowledge where a consensus is built – between all four parties(employee, employer, supports, society at large) � You are marketing something the employer needs: the skills of an employee that will increase their bottom line – Wall Street Journal 2005

Contact Information… Tara Crawford Trio Employment Network Business Director 850 -686 -9369 tcrawford@trioemployment. net www. trioemployment. net