The Marco Polo Programme Marco Polo Info Day

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The Marco Polo Programme Marco Polo Info Day 28 June 2012 Anne Bårseth /

The Marco Polo Programme Marco Polo Info Day 28 June 2012 Anne Bårseth / Denise Kwantes Executive Agency for Competitiveness and Innovation

Outline Golden Rules for a successful application 1. Make sure all conditions & criteria

Outline Golden Rules for a successful application 1. Make sure all conditions & criteria are understood and complied with 2. Demonstrate credibility 3. Demonstrate viability 4. Pay attention to possible unacceptable distortion of competition 5. Specific advice for CLA 6. Write a clear and concise proposal 7. Use the available support Executive Agency for Competitiveness and Innovation

Golden Rules for Success 1. Understand the criteria & the conditions • • •

Golden Rules for Success 1. Understand the criteria & the conditions • • • Carefully read the call text Carefully address all criteria & conditions 3 -4 forms to be submitted One signed original, 5 copies + CD-ROM Respect the deadline - 21/09/2012 – cannot be extended! Executive Agency for Competitiveness and Innovation

Golden Rules for Success 2. Demonstrate credibility (1) • Very important criterion – usually

Golden Rules for Success 2. Demonstrate credibility (1) • Very important criterion – usually main reason for failure! • Description of the market (market research, problems in the market – low water level, border crossings etc. ) • Description of the type of freight • Description of the return leg Executive Agency for Competitiveness and Innovation

Golden Rules for Success 2. Demonstrate credibility (2) • Description of the service -

Golden Rules for Success 2. Demonstrate credibility (2) • Description of the service - technical details, subcontractors, transit time, frequency, etc. - competitive to road? • Credible modal shift/traffic avoidance & supported by recent letters of intent from customers & market research • Realistic loading factor Executive Agency for Competitiveness and Innovation

Golden Rules for Success 2. Demonstrate credibility (3) • Prove the start-up between 1/1/2012

Golden Rules for Success 2. Demonstrate credibility (3) • Prove the start-up between 1/1/2012 – 1/1/2014 but modal shift/traffic avoidance & costs only eligible as of submission date • Use the MP calculator • Old and new routes with maps • Pre- and post-carriage Executive Agency for Competitiveness and Innovation

Golden Rules for Success 3. Demonstrate viability • Not compulsory for CLA – but

Golden Rules for Success 3. Demonstrate viability • Not compulsory for CLA – but an advantage • Business plan covering at least 1 year after subsidy period – ideally profitmaking • Credible business plan – eligible/noneligible costs, revenues – cumulative loss in the years of funding Executive Agency for Competitiveness and Innovation

Golden Rules for Success 4. No unacceptable distortion of competition • Shift from road

Golden Rules for Success 4. No unacceptable distortion of competition • Shift from road – not other non-road transport modes • Exhaustive analysis required – supported by customers declaring the freight to be previously on the road • Comparison with other non-road services: differentiate by market/freight/customers/service Executive Agency for Competitiveness and Innovation

Golden Rules for Success 5. Specific advice for CLA (1) • Link the CLA

Golden Rules for Success 5. Specific advice for CLA (1) • Link the CLA action with the modal shift/traffic avoidance objective • Role of all partners/subcontractors described • Detailed training and dissemination plan (when, where, by whom, how many, target groups, content etc. ) Executive Agency for Competitiveness and Innovation

Golden Rules for Success 5. Specific advice for CLA (2) • Innovation – what

Golden Rules for Success 5. Specific advice for CLA (2) • Innovation – what is new compared with other similar projects? • Wide-European added value - several EU MS involved, reaching a wide-European target group • Letters of intent/support from interested parties Executive Agency for Competitiveness and Innovation

Golden Rules for Success 6. Write a clear and concise proposal • Be consistent

Golden Rules for Success 6. Write a clear and concise proposal • Be consistent - proposal matches the info in annexes – MP calculator • Clear without repetitions • Follow the structure of the call (appendix 2) • Cross-checked by an outsider Executive Agency for Competitiveness and Innovation

Golden Rules for Success 7. Use the available support • • • Marco Polo

Golden Rules for Success 7. Use the available support • • • Marco Polo Help Desk – phone/email Marco Polo website Checklists for each action type Presentations from previous conferences Guidance documents FAQs etc. Executive Agency for Competitiveness and Innovation

Call 2012 - Available Support Subscribe to the Marco Polo e-newsletter! • MARCO POLO

Call 2012 - Available Support Subscribe to the Marco Polo e-newsletter! • MARCO POLO Website http: //ec. europa. eu/marcopolo • MARCO POLO Helpdesk o Email: eaci-marco-polo-helpdesk@ec. europa. eu o Phone: +32 (02) 29 -50924 o Fax: +32 (02) 29 -79506 Executive Agency for Competitiveness and Innovation

Thank you for your attention Good luck with your proposal! Executive Agency for Competitiveness

Thank you for your attention Good luck with your proposal! Executive Agency for Competitiveness and Innovation