The Magazine START History Top US Fashion Magazines

The Magazine START

ØHistory ØTop US Fashion Magazines ØStyle and Influence ØAdvertising Pages ØCriticism ØCuriosities

Ø History In 1892, Arthur Turnure founded Vogue as a weekly newspaper in the United States, sponsored by Kristoffer Wright; the first issue was published on December 17 of that year, with a cover price of 10 cents ($2. 63 in 2015). Turnure's intention was to create a publication that celebrated the "ceremonial side of life"; one that "attracts the sage as well as debutante, men of affairs as well as the belle. " From its inception, the magazine targeted the new New York aristocracy, establishing social norms in a country that did not value class and ceremony as much as England or France. The magazine at this time was primarily concerned with fashion, with coverage of sports and social affairs included for its male readership. More about Vogue history History of each country’s Vogue editor-in-chief

Ø Style and Influence The name Vogue means "style" in French thus it was no coincidence that it was described by book critic Caroline Weber in a December 2006 edition of The New York Timesas "the world's most influential fashion magazine“ and Anna Wintour, its current editor-in-chief, was described as one of the most powerful figures in fashion. Over time Vogue pursued a lot of initiatives that made it more visible and well-known it the techonological, economic, poltical, and social fields. For example, economically speaking Wintour «Fashion Night» initiative, lounched in 2009, had great success through the intention of kick starting the economy following the US Financial collapse of 2007– 2008. In addition, since 1971 Vogue magazine hosts each year the Met Ball, which is an annual event to celebrate the opening of the Metropolitan Museum's fashion exhibit. Further information

Ø Criticism Over time Vogue drew criticism for more than one reason. During 2007, for example, the anti -smoking group accused it for carrying tobacco advertisements in the magazine. The group claimed sending the magazine more than 8, 000 protest emails or faxes regarding the ads and, in response, a spokesperson for Condé Nast released an official statement: "Vogue does carry tobacco advertising. Beyond that we have no further comment. “ An other criticism was about Vogue futuring male figures in one of its cover in 2008. During this year a cover photo was presented by photographer Annie Leibovitz of supermodel Gisele Bündchen and the basketball superstar Le. Bron James. This was the third time that Vogue featured a male on the cover of the American issue and the first in which the man was black. Some observers criticized the cover as a prejudicial depiction of James because his pose was reminiscent of a poster for the film King Kong.

Ø Top US Fashion Magazines For a magazine that deeply explores the world of fashion, including the people, places, and events that every fashionista and designer should know about, you have to look no further than Vogue that is the third in the top-fashion magazines US list. 25000 20000 15000 10000 5000 gu e Vo k ed R Te en Bo o e yl re lu st In ew St yl le op Al h at c ou m la G C ie ar r la ir ue Vo g M Pe ar p er 's Ba za El le ar 0 H Number of Readers in thousands Last Month Most Popular Fashion Magazines Further data

Ø Advertising Pages November 2015 November 2014 500 30. 0% % increase 450 25. 0% 400 350 20. 0% 300 250 15. 0% 200 10. 0% 150 100 5. 0% 50 V Te en re lu Al S pl e r Pe o ou m la G ie C la ir k ar M ed Bo o B pe r's ar H R le El yl st In Vo g e 0. 0% ue 0 Among the most famous magazines we can recognize which invested more in terms of advertising pages this November making a comparison with the previous year investment. Vogue is the biggest advertising investor, click here to see how this affects its revenues. click here

Top 3 Fashion Magazines Advertising Revenue Growth $ 47, 000 Revenue in millions $ 45, 000 Further data $ 43, 000 $ 41, 000 Further information $ 39, 000 $ 37, 000 $ 35, 000 $ 33, 000 2012 2013 Vogue Instyle 2014 Elle 2015

Ø Curiosities 1. Wintour's one-time assistant at the magazine, Lauren Weisberger, wrote a roman à clef entitled The Devil Wears Prada that became a bestseller and was adapted as a highly successful, Academy Award-nominated film in 2006. The boss of the central character resembled Wintour who is portrayed as "the Antichrist and her coterie of fashionistas, who exist on cigarettes, Diet Dr Pepper, and mixed green salads", according to The New York Times. 2. Launched in 2011 by Condé Nast Digital, Voguepedia is a click here 3. Click here to write the name of a recent editor-in-chief and have a quick access to his data. fashion encyclopedia that also includes an archive of every issue of Vogue 's American edition since 1892. Only Vogue staff are permitted to contribute to the encyclopedia.